The world’s most expensive perfume: Morreale’s Le Monde Sur Mesure

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In modern perfumery, the world’s most expensive fragrance had been Joy by Jean Patou for a while: it was formulated with expensive perfume materials and introduced to the brand’s most loyal customers in America at the time of the Great Depression (1930).

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Then we heard of Clive Christian’s most expensive perfume, until other ambitious perfume makers joined the vanity competition.

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And now, the new French perfume brand Morreale Paris claimed it has created the most expensive fragrance in the world, which is offered at $1.5 million.

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The brand belongs to Jean-Pierre Morreale, a descendant of the aristocratic family Morreale (Mont Reale). Now Mr. Morreale lives both in France and Belgium and prefers to keep his identity in discretion.

What is so special about this perfume is that it is a bespoke perfume service offered to people who are ready to pay for their own exclusive perfume with a lifetime supply. Therefore the name “Le Monde Sur Mesure”. The luxurious bottle can also be customized.

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One example of a fragrance composition will be introduced at a very exclusive event in L.A. end of November.

I’m always fascinated by those high-end creations! Yours, Fran

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Grasse Flavour Day – Syrup Workshop

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As you know, I give syrup workshops via Airbnb called “From Flowers to Syrup” once in a while. This time the European Flavor Association, short EFFA, has asked me to have an atelier at the Grasse Flavour Day 2018 in the South of France.

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Because live cooking was not possible, I prepared 5 of my favorite syrups (cardamom, chili, orange blossom, smoked pepper and hibiscus) and the attendees of the conference could mix & match their own combination in a little empty bottle.

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But before mixing your own bottle, you could try out the flavors on a wooden spoon. Of course, everyone wanted to create the nicest combination, which is always a pleasure to watch.

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Additionally, next to my atelier was a great cocktail stand, where my syrups were used to spice up the cocktails. For instance: Gin Tonic with a touch of smoked pepper…. hmmm!

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About 80 people from the entire flavor industry attended the conference. All of them could get a nice gift bag from In-Imitable with their own syrup mixture, a hand-written label saying which ingredients they used, and a leaflet mentioning ways how to use syrup.

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Use it on your steak (instead of a cranberry sauce), or for your coffee (you probably heard about the new trend of lavender latte, that’s simply done with syrup), or on your ice-cream, fruit salad, cereals in the morning, smoothie, but also very nice in your salad dressing to give extra flavor! Just be creative!

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In short, I had a great time, learned a lot, spread the love, and made people happy – what else do you want?!? Thanks to EFFA for the opportunity, and to IFF for sponsoring this!

Enjoy the rest of the week. Lots of love. Yours, Fran

 

 

 

Black Medicine Releases Lavender Latte

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Black Medicine Iced Coffee, innovator of the first cold pressed RTD (ready to drink) coffee, is expanding its all-natural product line with the launch of a Lavender Latte to complement its existing Iced Coffee, Mocha and Latte items.

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The lavender flower is increasingly being used as a culinary herb in food and beverages and is known for its floral and spicy aroma.

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These initiatives are being introduced as the company is reporting accelerated consumer sales growth during 2018. During the first 4 months of 2018, Black Medicine same store sales volume increased an impressive 58%, over four times faster than the overall refrigerated RTD coffee category which experienced solid growth of 14% and represents one of the fastest growing beverage categories.

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This seems to be a new lifestyle trend: feeling relaxed, yet energized and powerfully alive.

Yours, Fran

Customized hair care E-Brand in China

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Henkel has announced the launch in China of a new line it is describing as the ‘first customized hair care e-brand scientifically designed to meet every customer’s individual hair needs’. Schwarzkopf My Specialist is based on advanced microscopic testing and is being launched in cooperation with Chinese online shopping site Tmall.

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Consumers send their hair samples to the My Specialist lab, and after analysis they receive a shampoo with nine power shots, especially recommended for that person’s needs.

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“We want to stay on top of the personalization trend and grow our consumer relationships. We believe Schwarzkopf My Specialist will definitely improve the consumer experience and journey,” said Kesinee Charoenchitpaisarn, Regional Marketing Director, Schwarzkopf Hair Care Asia Pacific.

I wish you a lovely week! Yours, Fran

Different formats! Think creatively

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This is a new cleansing product concept from LANEIGE, enriched with green tea and peppermint. Easy to use, its new format is especially convincing: a mild herbal cleansing tea bag containing real tea and cleansing powder in a tea bag.

You don’t need any cleansing oil, foam or foam nets. You can now cleanse your face with a simple tea bag.

Containing enzyme powder, it exfoliates excess keratin from skin surface. Here is how to use it:

Basically, we could do our own cleansing products at home as well! Let’s be a bit creative 😉

Yours, Fran

A trash-to-table mindset – 1 ingredient cocktails

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The London based restaurant Duck & Waffle launches one-ingredient cocktails, where they explore the level of flavour achievable from one ingredient.

The menu features 10 cocktails named after the ingredients they are based on, such as Olive, Tomato, Avocado and Red Pepper. Each part of the ingredient is used – from tomato skins and red pepper stalks to spent coffee grounds and walnut shells – to showcase its versatility and minimise waste.

‘We have amazing ingredients to work with, why bastardise them with other flavours? I want them to shine in all their glory,’ Rich Woods, head of cocktail development at Duck & Waffle. ‘I wanted to illustrate how much flavour can be extracted from a single ingredient and show the levels of complexity that can be obtained from multiple elements of a single source.’

Basically, what we see in the markets is that mixologists are increasingly adopting a Trash-to-table mindset, repurposing ingredients that are typically discarded to create innovative new serves.

Yours, Fran

A step away from shampoo and conditioner

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Recently, a hair expert has claimed that shampooing is, in fact, the worst thing we can do for our hair. Eli Halliwell, CEO of Hairstory, has warned that we could be damaging our hair without realising it. He is now on a mission to make us ditch our shampoo.

He says: “When you’ve grown up always doing something you don’t question it. The reality is that shampoo is a product that was made to be too strong for its use.

When people first invented shampoo, they decided the cleaner we can be, the better. And that made perfect sense for your hands, for your dishes, hospital floors, for carpets, but it doesn’t make sense for your skin or your hair.”

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Eli added: “When you use shampoo what happens on your hair and scalp is you end up stripping away you body’s natural protective barrier. Your body responds by fixing itself and reproducing those oils in that barrier, and you end up in a vicious cycle, where you over clean and you over-produce oil. And you immediately think, I’m getting that grease again, I need some more shampoo’.”

The chemicals are so similar to what we use to clean clothes, he says, you could effectively pour shampoo in your washing machine and washing powder on your hair – although he doesn’t advise it.

Hairstory, which is being officially launched in the UK, has come up with New Wash, which aims to restore hair’s natural balance. New Wash is basically an oil-based cleanser for your hair and scalp.

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Eli explains: “The way New Wash cleans, it grabs on to oil and dirt and things just as strongly. The magic is the side that grabs onto the water just doesn’t grab on as well. So when you rinse, the bond with the water is only strong enough to pull away from your scalp things that are loosely attached, so it’s not strong enough to pull away your body’s natural protective barrier.”

Conclusion: if you wash your hair all the time and it’s still greasy – this could be why.

Find the full video here.

Well, have a nice un-washed week 😉

Yours, Fran

Love, Beauty & Planet

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Brands are reducing the water content of their products, driven both by sustainability concerns and by consumer demand for more concentrated, effective products.

Love Beauty and Planet started with one goal…

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“To make you more beautiful and give a little love to our planet. We want to help make a little difference towards a happier, less wasteful planet, with every shower. Our approach is a holistic one, encompassing the entire product life cycle and beyond. We’ve given careful thought to our ingredients, product packaging, and social partnerships. We call it our passionate journey of #smallactsoflove, and we’re just getting started.”

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Unilever has launched a water-smart initiative which aims to develop products across its brands that reduces its water footprint. The brand’s new Love Beauty and Planet collection, launched in 2018 in the United States, incorporates “fast-rinse technology” in hair conditioners so less water will be used.

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Also L’Oréal has committed to reduce 60% of water consumption per finished product by 2020, compared to the amounts it used in 2005, and is already making efforts to reduce water consumption in its plants.

Our future will be brighter! Yours, Fran

The Smell Memory Kit by Sissel Tolaas

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This is not new, but I always wanted to report about it… now I finally find time for it!

The smell scientist Sissel Tolaas has spent seven years collecting 7,000 scents. Now, her work is helping people make memories with the smell memory kit.

How does it work?

From the smell of your mother’s cooking to the perfume worn by your high school sweetheart, smells can instantly transport us to a time and a place. That is the concept behind the smell memory kit, which links important life moments with a scent.

Abstract smells are smells that have NOT YET been connected with any memories so far. The kit enables you to carry these abstract smells with you, perfectly protected in the metal Smell Memory Amulet. Whenever you want to eternally record and memorize a moment, you just break open the Ampule, release the abstract smell molecules and take a deep breath.

This kit has been developped by Supersense, a concept store in Vienna, in collaboration with Sissel Tolaas.

I find the idea behind great! What do you think? Yours, Fran

Re-inventing fine fragrances – water based perfumes

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When someone thinks of perfume the first thing that comes in mind is alcohol. The second thing might be oil, but no one ever thinks of water. In an attempt of total fragrance re-invention, three brands create organic water-based perfumes to prove that simplicity can be miraculous.

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“SCENT IS LIFE”. For Christopher Brosius, the creator of CB I Hate Perfume, the point of a perfume is its scent. As he argues “Your sense of smell is one of the most important factors that defines you as YOU. Perfume is meant to be enjoyed.”

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In his effort to create a fragrance that creates feelings and memories, Brosius used the challenging base of water and managed to mix it with oil even if it isn’t rather easy.

Other examples of water based perfumes are Eau Triple by Buly 1803, and Pure Rose and Pure Neroli by Behnaz.

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Could the use of water instead of alcohol catch-on as consumers look for more ‘natural’ and ‘less harsh’ options?

Yours, Fran