Innovation – Ani Liu has used emerging technologies to create human-scented perfumes


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Ani Liu makes human-scented perfume by capturing volatile molecules from a person’s garment in a solvent for several weeks and then distilling the solution through traditional glassware.

Imagine bottling the scent of someone you love, eternalizing them forever, allowing you to dive into a fond memory of that person with just one whiff. Ani Liu has figured out how to make this sci-fi sounding fantasy a reality.

Liu is an artist who uses technology and science to develop multi-sensory experiences. Her work pulls from tools used in architecture, augmented reality, and synthetic biology—creating art that examines the social, cultural, and emotional effects of these emerging technologies.

Who did she bottled so far? She did around six people: Her husband, herself, her parents, a lab mate, and the chemist that was helping out. Using her parents … was very emotionally driven. She knows there will be a time when they pass away, so it was to create a time capsule of them before they passed.

It’s time for the weekend!!! Yours, Fran


The sleepiest print ad ever made


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Ikea’s print ad serves a useful purpose by aiming to help people get a good night’s sleep.

“Sömnig”, which is Swedish for sleepy, was designed to be torn out of a magazine and placed beside a bed to demonstrate the quality of Ikea’s mattresses. When activated, it emits a white noise frequency that masks unwanted noises.

Ähnliches FotoIt also includes an aromatic lavender port and was printed using lavender infused ink, a scent which is known to help relax muscles and lower heart rate.

Nighty night! Yours, Fran

The ‘sounds’ of fragrance played at Paris museum


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Scent Constellation, a new album created by composer Daniel Sonabend, is being played at an installation at Le Grand Musée du Parfum in Paris.

Bildergebnis für Scent Constellation Daniel Sonabend Le Grand Musèe du Parfum

A musical album that captures the ‘sounds’ of fragrance is due to launch on 1 June.

The Scent Constellation album will feature five musical fragrance compositions: Eau de Cologne, Oriental, Fougère, Floral and Chypre.

Bildergebnis für Scent Constellation Daniel Sonabend Le Grand Musèe du Parfum

Created by Jason Bruges Studio, the installation is designed to portray the perfume creation process and scent pyramid through sound.

The sounds play for as long as each fragrance note lasts with a fast-evaporating top note represented by a short sound, and a lingering base note playing for longer.

Sonabend, based in London, specialises in creating music for scent and was commissioned to create Cartier’s first Unidentified Scent Object – Le Nudge Parfumé (The Perfumed Cloud).

To listen to a preview, click here.

U.S. Postal Service announces scratch-and-sniff stamp


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The U.S. Postal Service said Monday that it will issue its first-ever scratch-and-sniff stamps that will aim to evoke the sweet scent of summer. The 10 different stamp designs each feature a watercolor illustration of two different ice pops on a stick.

Bildergebnis für usps scratch and sniff stamp

The sweet smells of summer: freshly cut grass, barbeque on a grill, the beach and suntan lotion???

Bildergebnis für usps scratch and sniff stamp

One thing is sure: there will be one scent for all of the stamps and the secret smell will be unveiled when the Postal Service issues the stamps on June 20th.

Obviously, my friend in America has to send me a letter this summer !!! Yours, Fran

Choose your Mood on the go!


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I see more and more USB stick aroma diffusers popping up at the moment!

Basically for your laptop at work, for the car during a ride, at home etc.

Bildergebnis für my mood usb diffuser

You need an uplift at work? Take the My Mood “Feel Uplifted” USB stick and let the aroma get to your brain quickly.

Bildergebnis für my mood usb diffuser

If you rather need to focus, put the “Focused” USB stick in your laptop.

Bildergebnis für my mood usb diffuser

Aroma2go is another company playing the same game. It’s surely a new on-the-go trend with fragrances.

Do you guys also see those products on the shelfs? Yours, Fran

When in Paris…


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I was lately in Paris and visited this beautiful perfume shop IUNX. The design and the customer experience caught my eye!

Bildergebnis für iunx parfums

These are luminous testers that diffuse perfume when you come up close. Cool stuff!

Bildergebnis für iunx parfums

Olivia Giacobetti, a very successful women in the world of perfumery, is the nose of the perfume brand.

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Its definitely worth to drop by when you are in Paris.

Adr: 13 rue de Tournon, 750016 Paris

Lots of love. Yours, Fran

The 5 seasons experience by Alessi


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The iconic Italian product brand Alessi just launched their latest Five Seasons home fragrance collection.

  Photo: Erik Schumacher

Alessi has produced everyday designer objects since 1921, and in fact, most of us have a few products from them in our home, most likely in the kitchen. They frequently partner with some of the best designers in the world, and for this collection it was Dutch designer Marcel Wanders.

  Photo: Erik Schumacher

Together, they’ve launched the Five Seasons collection composed of 5 fragrances based on the four seasons, plus a mysterious, sensual and spiritual 5th season – all for the home.

  Photo: Erik Schumacher

At the launch party during the Milan Design Week, they served 5 cocktails designed to ‘match’ each of the fragrances. What a gorgeous idea to imagine how a fragrance would taste and look if translated into a refreshing drink.

The collection has room perfumes, candles, and diffusers, and emphasizes obviously on the unique scents that will fit any décor.

Bildergebnis für alessi the five seasons

The 5 fragrances are named: BRRR, AHHH, HMM, GRRR, SHHH.

Have a look at the beautiful website to get even more inspired! Enjoy your sunny sunday evening guys!!! Yours, Fran

Meeting with Christophe Laudamiel


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Last week I went to Annindriya Perfume Lounge, a beautiful niche perfume store in Amsterdam, where Christophe Laudamiel presented his new collection THE ZOO

Christophe Laudamiel is a Master Perfumer, scent composer, lecturer, writer, and chemist champion.

He has co-created top 10 fragrances for major Houses such as Polo Blue for men by Ralph Lauren, Happy Heart by Clinique, Fierce by Abercrombie & Fitch, and other scents for the likes of Beyoncé, Tom Ford, Burberry, Michael Kors and Tommy Hilfiger.

He recently won the Art and Olfaction Award for the artisan category with his scent “Club Design”. Congrats!!!

Christophe Laudamiel

The nice thing about Christophe is that he openly tells stories about his creations, hurdles, collaborations, ingredients etc., which makes it very interesting to listen to him!

I wish you a lovely weekend! Yours, Fran

LVMH launches accelerator program for 50 international startups annually


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Great news: LVMH launches an accelerator program for 50 international startups annually at Station F to contribute to innovation in luxury.

La Maison des Startups will accelerate collaboration between LVMH Maisons and startups whose solutions have potential in the luxury industry, giving entrepreneurs privileged access to the unique ecosystem formed by the Group’s 70 Maisons. This program is distinctive in its multi-sector approach, encompassing entrepreneurs whose innovations are relevant to LVMH’s different business groups: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry and Selective Retailing.

With 89 work stations, the LVMH program at STATION F will welcome 50 international startups each year in two six-month terms. The first group joined the campus in November 2017.

Interested? Find all infos here. And don’t forget to dream on. Yours, Fran

Etat Libre d’Orange creates luxury perfume out of trash and worms


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‘I Am Trash’ is a new perfume made from, well, trash and it’s defying convention.

Etat Libre d’Orange believes perfumers have a role to play in using senses to change mentalities. Here is the ad:

Etat Libre d’Orange has teamed up with Ogilvy Paris to develop a luxury scent named Les Fleurs du Déchet (The Flowers of Waste).

The fragrance, which has notes of mouldy fruit and earthworms, has the English brand name ‘I am Trash’ and was created to put the focus on the waste that luxury often represents.

Enjoy your weekend to the fullest! Yours, Fran