Givaudan launches an educative beauty application


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Now available on Apple Store and Google Play, “Active Beauty” is a new educative app launched by Givaudan that aims to help all the players in the cosmetics industry in decoding, understanding and mastering the skin and hair composition while explaining and showing the different interactions of active cosmetic ingredients into the skin or scalp.

The app is the result of the collaboration between cellular biology experts, scientific communication specialists and digital application designers. It aims to offer an immersive beauty experience, a 360° virtual reality inspiring and educative discovery journey. Created in both 2D and 3D, the application shows the intimate structure of the human skin and hair with rich and detailed explanations.

Bildergebnis für Givaudan Active Beauty

Just another example of the digital innovation that opens new ways of communicating and sharing with customers. Well done!

Yours, Fran


San Fran – a green paradise


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I am visiting a friend of mine in San Francisco at the moment and have to tell you about the gorgeous vegetation over here!

Wherever you pass by, you notice never-seen trees/ plants/ cactus/ flowers.

Crazy trees with red fluff or hanging flowers… just wonderful to see! So i googled quickly what variety the city really offers:

You can do great hikes too, where you can smell a combination of eucalyptus and laurier trees – a true scentsation 😎


This was us yesterday:


Greetings from my holidays! Yours, Fran

All for one, One for all


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AO+ CAPSULE SOLUTION is a new innovative way of packaging convenience from South Korea.


Ao + was designed under the concept of “putting everything in one” of practicality, aesthetics, and functionality in accordance with the slogan “All for one, One for all “. One pack includes for instance:

-Wash set

-Sun Lotion

-Oil Foam


Our world is getting smarter! Yours, Fran

Let’s look at how dogs smell – lesson learned!


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You may have heard the expression that dogs ‘see with their noses.’ But these creature’s amazing nasal architecture actually reveals a whole world beyond what we can see. Alexandra Horowitz illustrates how the dog’s nose can smell the past, the future and even things that can’t be seen at all.

Lesson learned? Have a great week! Yours, Fran


Weather-changing perfume!


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There is now a perfume, the appearance of which changes with every change of weather: “Cloud Collection” is the name of this fascinating scent creation of Zarkoperfume from Denmark.


Labelfounder Zarko Ahlmann Pavlov explains how the weather perfume works: “The molecules contained in the water react to the atmospheric pressure of the earth’s atmosphere, which makes it clear (good weather), sometimes cloudy (on rainy days) depending on the weather The surface tension of water is broken, so the water floats over the oil, and not, as usual, the other way round. “



Afbeeldingsresultaat voor Cloud Collection Zarkoperfume

“Cloud” also gives a fine smell! Namely sanddorn, jasmine, peach and dark woods. Available from 1 September 2017, 100 ml EDP, at 239 Euro

Super Marketing! Have a good week, yours Fran

Tauer creates all-round perfumes!


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Switzerland-based perfumer Andy Tauer has launched three room perfumes, which can also perfume your skin and fabrics.

Tauer says, “The room fragrances are rich in naturals, and are micro encapsulated in a carrier, making them last. And because they are water based: they are safe to use, too.”

He adds “the sprayer is simply amazing. This is actually pretty hightech. It even sprays upside down!”

Enjoy your After-Work drinks! You deserve it! Yours, Fran

Foolproof Blending Tool Kit


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Layering scents is wonderful and rewarding, but sometimes it would be great to be able to blend your own scent and just carry it around with you in a bottle.

Now you can.
The Demeter Blending Tool Kit includes:
• ONE Fragrance Funnel
• SIX Droppers
• ONE 1 oz Refillable Bottle with Pump, Cap and a Customizable Label
• BLENDING STRIPS for easy blending

Everything you need to blend and personalize your own fragrance, using Demeter single note scents as your palette.  
All Demeter colognes are reusable, so they can be opened and the fragrances mixed in the Blending Bottle.

Express your scent-creativity the way you want! Lots of love from Romania. Yours, Fran

Damn Rebel B*tches


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Reek by Urban Reivers, a fragrance brand launched by Sara Sheridan in 2016, celebrates brave and rebellious Scottish women.

Its first scent, Damn Rebel B*tches, is made in collaboration with female perfumer Sarah McCartney of 4160 Tuesdays.

The new campaign uses untouched images of real women.

Adventurous images! I like!
Best wishes from Romania (holiday trip). Yours, Fran

The absolute Customisation Trend – Twist’d


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A UK retail magazine challenged the design industry to develop new snack concepts.

Hornall Anderson’s Twist’d concept has a lid that dispenses flavours onto the snack.

Afbeeldingsresultaat voor twisted snack company

The snacks are without seasoning – until the lid is twisted. Consumers just have to give the lid a little twist to add the range of four quirky flavours, including Sea Salt & Seaweed, BBQ & Honey, Chilli & Chocolate and Cheddar & Stilton.

I guess non-food companies could easily borrow this idea to spice up your product.

Have a nice start of the week! Yours, Fran

Tattly launches scented temporary tattoos


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Although temporary tattoos have been around for decades, Tattly is elevating your favorite nostalgic accessory to the next level. The Brooklyn-based business was started in 2011 by Tina Roth Eisenberg. Tina — a graphic designer  — knew there was more out there for the humble temporary tat.

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These aren’t your mom’s temporary tattoos, and in the last six years, Tattly has grown from just 15 designs to include thousands (ranging from dainty to daring) on their website by artists from across the globe. Tina is always looking for innovative ways to test the limits of the temporary tattoo, and Tattly’s most recent design features an accompanying fragrance.


The art for these latest tattoos was created by French artist Vincent Jeannerot. Vincent’s watercolor paintings feature beautiful floral images that are reminiscent of 19th-century botany illustrations, and even smell like real flowers.

Afbeeldingsresultaat voor scented tattly tattoos

They received help from Agilex Fragrance, a fragrance company, to assist with creating the scent to accompany these unique tattoos.   “We started working with Agilex fragrance house, and they were so kind to experiment with us,” says Tina. “Their designers were super excited to take a visual design and then try to interpret a scent for it. We launched it, and it was an incredible success. It seems like no one else is doing it.”

Have a nice sunday! Yours, Fran