Byredo Is Making IKEA-Themed Perfume

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Ben Gorham, blog, Byredo, candles, design, fragrance, Franziska Josteit, IKEA, In-Imitable, marketing, perfume, scent, Sweden

The Swedish retailer has tapped luxury perfume brand Byredo’s Ben Gorham to “explore new ways of adding scents in your home.”

The collection wants to take a “democratic approach to smell” and will feature a range of candles and perfumes.

 

Byredo’s regular scent range doesn’t come cheap — with candles costing $80 and perfume $150, so let’s hope IKEA helps lower those prices considerably.

Curious to smell! Yours, Fran

A direct line to consumer tastes – Givaudan is teaching fashion students

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art, Beauty, blog, conde nast international, design, fabrics, fashion, fragrance, Franziska Josteit, Givaudan, In-Imitable, innovation, marketing, perfume, perfumer, perfumery, scent, Shanghai, smell

The Shanghai-based Center of Fashion and Design is one of Asia’s most vibrant outposts for cutting-edge ideas in couture, clothes and concepts. It is here that passionate fashionistas study every aspect of fashion design, branding and marketing. This includes fragrance, an essential brand extension for every designer.

Givaudan has been invited to train students in fragrance appreciation and understanding as part of the school’s Luxury Marketing curriculum. As a fragrance leader in China, Givaudan is recognised by customers and industry alike as a trusted and expert partner in the art of perfume. Here is a link to the course.

Great vision indeed! I wish you a lovely week! Yours, Fran

My visit to the museum of Perfumery in Paris

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fragrance, Franziska Josteit, grand musee du parfum, Headspace Analysis, In-Imitable, Osmothèque, Paris, perfume, scent, Versailles

 

Finally – I made it to the Museum of Perfumery! Paris is always worth a trip, but this time it was a perfume weekend! After a trip to the Osmotheque in Versailles, I went to the museum. Such a cool experience – a MUST for perfume-lovers!

Here are some impressions:

A vivid demonstration of how fragrance enters our brain.

How does the scent of a croissant actually get in a perfume? Headspace Analysis is the answer!

How was fragrance used back in the days? Personal stories tell the background.

Citronellol and many other raw materials were exhibited.
Great installation with raw materials and audio explanations!

Me whilst sniffing!
A wonderful scent-organ with classical music and light effects!

…and once more because it was so beautiful!

Childhood memories could be awakened with these fragrance flowers!

Does the Flacon not remind of “Le Classique” by Jean-Paul Gaultier?

I hope you got a little insight! Yours, Fran

H&M debuts organic perfume oils

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2017, blog, clothing, Conscious, Conscious Exclusive collection, fragrance, Franziska Josteit, H&M, In-Imitable, marketing, oils, perfume, scent, sustainability

For the first time ever, H&M’s Conscious Exclusive collection includes a set of three organic unisex perfume oils that can be worn individually, or mixed together to create a unique scent.

The oils are a part of the 2017 Conscious Exclusive collection which also includes pieces made from more sustainable materials for women, men and kids.

The organic perfume oils are created around three different scent groups – floral, fresh and woodsy, and are Ecocert approved.

Nice innitiative, but be aware that ecolabel does not mean that the perfumes are all natural… its the opposite in reality! Yours, Fran

A Billionaire scent: Elon Musk’s Musk

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business, Elon Musk, fragrance, Franziska Josteit, In-Imitable, PayPal, perfume, scent, Scent O’Mental, SolarCity, SpaceX, Tesla

Billionaire entrepreneur Elon Musk has launched his own men’s fragrance, named Musk, according to a report published by Real Business.

Musk has teamed up with US fragrance firm Scent O’Mental to develop the new scent, which is said to contain notes of clove, cinnamon and an innovative new smell known as ‘space’.

“I feel like now is the right time for the world to see a different side to tech innovators. Musk is a sophisticated new scent that embodies the attitude of pioneers – the ones willing to push boundaries and question conventions,” said Musk in a statement.

He is the (co-)founder of SpaceX, Tesla Inc., SolarCity, OpenAI, Zip2 and PayPal. As of March 2017, he has an estimated net worth of $13.9 billion, making him the 80th wealthiest person in the world.

Interesting character, and with this last-name you almost have to launch a perfume…! Yours, Fran

Psychoactive Perfumes – a new trend!

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Areaumat Perpetua, behavior, blog, fragrance, Franziska Josteit, Health, In-Imitable, marketing, mood, neurocosmetics, perfume, Psychoactive, scent, Valeur Absolue, well-being, wellness

More and more Brands are developing new fragrances that draw on neuroscience to invoke a physical reaction in the wearer, e.g. combat high levels of stress. Consequently, scents can be enriched to offer wellness benefits in addition to the usual aroma.

Swiss perfumer Valeur Absolue has developed a range of high-end fragrances that incorporate aromachology, the study of how smell affects human behaviour, to create a product that not only smells pleasant, but also acts as a scientifically established mood-enhancer.

President and founder Bénédicte Foucart explains that the neurocosmetics range uses Areaumat Perpetua, an odourless ingredient derived from the immortelle flower, to convey a signal to the nervous system, helping to alleviate stress.

Additional benefits are always welcome! Yours, Fran

 

Chanel to launch a new perfume

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blog, Chanel, Coco, fragrance, Franziska Josteit, Gabrielle, In-Imitable, marketing, perfume, scent

2017 is Chanel‘s year of ‘Gabrielle‘, better known as ‘Coco‘. The fragrance will bear the name of the founder ‘Gabrielle Chanel’ and will appear in autumn.

In spring, the new fragrance will be presented to the public with its own advertising campaign consisting of four films. Rebellion, freedom, passion and seduction, the four guiding principles in the life of Gabrielle Chanel are discussed, Chanel already revealed before.

Can’t wait to smell it! Yours, Fran

Smelling online? How to sell perfume nowadays

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blog, design, Eric Korman, fragrance, Franziska Josteit, In-Imitable, marketing, Moab, music, online, perfume, Phlur, photography, scent, selling

 

How to sell a fragrance online? As a brand that’s attempting the impossible — selling scents without having smelled them — Phlur’s method is pretty innovative. Its a new brand where you can see and hear your new favorite fragrance.

Shoppers are encouraged to browse each scent’s accompanying photos and music and then choose the scent that speaks to them most.

In the case of Moab, for example, if you jive with a hot desert aesthetic and the soft, sensual tunes on its Spotify playlist, the Austin-based Phlur thinks you’ll dig its spicy scent.

If you want to be sure that Moab is really your favorite one, you can order a small sample too. The package also includes the nice visuals to get you in the right mood at home.

A real reflection of our times I believe! Happy week, Fran

Play your scent playlist at home!

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air care, air freshener, Êverie, blog, design, device, fragrance, Franziska Josteit, In-Imitable, interior perfum, marketing, perfume, scent

Êverie lets us dream about a beautiful fragranced home, where you can play your own scent playlist.

The beauty of a well chosen perfume that is a reflection of you and your interior.

Select the capsule of perfume that you desire, you can choose from 16 creations. Slide the capsule in The Parfumeur d’Intérieur to play each note of its composition, whenever you feel like it!

The device is programmable, smart and mobile. The 16 different choices are encapsulated pure perfume oils that will be evaporated in a dry mist to fragrance your home.

Design and pure perfumery seems to be beautifully merged here! Yours, Fran

 

Copper clock uses perfume to tell time

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clock, copper, design, fragrance, Franziska Josteit, IMM Cologne, In-Imitable, marketing, olfaction, Patrick Palcic, perfume, scent, time

German designer Patrick Palcic presented at this year’s IMM Cologne a copper clock, where perfume leaks at hourly intervals onto the copper face.

Palcic created the clock, named “Es Liegt was in Der Luft” – or There Is Something in the Air – to offer an alternative way to tell the time.

“The olfactory clock allows the user to experience the passage of time in a different way: Instead of the time being read, as with other timepieces, it hangs in the air and is inhaled” says the artist.

Seems like a fun project! Have a nice week. Yours, Fran