The world’s most expensive perfume: Morreale’s Le Monde Sur Mesure

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art, bespoke, blog, bottle, Clive Christian, exclusive, fragrance, Franziska Josteit, In-Imitable, Jean Patou, Jean-Pierre Morreale, Joy, L.A., Le Monde Sur Mesure, luxury, marketing, Morreale Paris, perfume, scent

In modern perfumery, the world’s most expensive fragrance had been Joy by Jean Patou for a while: it was formulated with expensive perfume materials and introduced to the brand’s most loyal customers in America at the time of the Great Depression (1930).

Then we heard of Clive Christian’s most expensive perfume, until other ambitious perfume makers joined the vanity competition.

And now, the new French perfume brand Morreale Paris claimed it has created the most expensive fragrance in the world, which is offered at $1.5 million.

The brand belongs to Jean-Pierre Morreale, a descendant of the aristocratic family Morreale (Mont Reale). Now Mr. Morreale lives both in France and Belgium and prefers to keep his identity in discretion.

What is so special about this perfume is that it is a bespoke perfume service offered to people who are ready to pay for their own exclusive perfume with a lifetime supply. Therefore the name “Le Monde Sur Mesure”. The luxurious bottle can also be customized.

One example of a fragrance composition will be introduced at a very exclusive event in L.A. end of November.

I’m always fascinated by those high-end creations! Yours, Fran

Grasse Flavour Day – Syrup Workshop

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Airbnb, atelier, blog, conference, DIY, EFFA, flavor, flavour, fragrance, France, Franziska Josteit, Grasse, In-Imitable, marketing, perfume, scent, syrup, workshop

As you know, I give syrup workshops via Airbnb called “From Flowers to Syrup” once in a while. This time the European Flavor Association, short EFFA, has asked me to have an atelier at the Grasse Flavour Day 2018 in the South of France.

Because live cooking was not possible, I prepared 5 of my favorite syrups (cardamom, chili, orange blossom, smoked pepper and hibiscus) and the attendees of the conference could mix & match their own combination in a little empty bottle.

But before mixing your own bottle, you could try out the flavors on a wooden spoon. Of course, everyone wanted to create the nicest combination, which is always a pleasure to watch.

Additionally, next to my atelier was a great cocktail stand, where my syrups were used to spice up the cocktails. For instance: Gin Tonic with a touch of smoked pepper…. hmmm!

About 80 people from the entire flavor industry attended the conference. All of them could get a nice gift bag from In-Imitable with their own syrup mixture, a hand-written label saying which ingredients they used, and a leaflet mentioning ways how to use syrup.

Use it on your steak (instead of a cranberry sauce), or for your coffee (you probably heard about the new trend of lavender latte, that’s simply done with syrup), or on your ice-cream, fruit salad, cereals in the morning, smoothie, but also very nice in your salad dressing to give extra flavor! Just be creative!

In short, I had a great time, learned a lot, spread the love, and made people happy – what else do you want?!? Thanks to EFFA for the opportunity, and to IFF for sponsoring this!

Enjoy the rest of the week. Lots of love. Yours, Fran

 

 

 

A step away from shampoo and conditioner

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Beauty, blog, Eli Halliwell, fragrance, Franziska Josteit, hair, Hairstory, In-Imitable, innovation, marketing, New Wash, perfume, perfumery, scent, shampoo

Recently, a hair expert has claimed that shampooing is, in fact, the worst thing we can do for our hair. Eli Halliwell, CEO of Hairstory, has warned that we could be damaging our hair without realising it. He is now on a mission to make us ditch our shampoo.

He says: “When you’ve grown up always doing something you don’t question it. The reality is that shampoo is a product that was made to be too strong for its use.

When people first invented shampoo, they decided the cleaner we can be, the better. And that made perfect sense for your hands, for your dishes, hospital floors, for carpets, but it doesn’t make sense for your skin or your hair.”

Eli added: “When you use shampoo what happens on your hair and scalp is you end up stripping away you body’s natural protective barrier. Your body responds by fixing itself and reproducing those oils in that barrier, and you end up in a vicious cycle, where you over clean and you over-produce oil. And you immediately think, I’m getting that grease again, I need some more shampoo’.”

The chemicals are so similar to what we use to clean clothes, he says, you could effectively pour shampoo in your washing machine and washing powder on your hair – although he doesn’t advise it.

Hairstory, which is being officially launched in the UK, has come up with New Wash, which aims to restore hair’s natural balance. New Wash is basically an oil-based cleanser for your hair and scalp.

Eli explains: “The way New Wash cleans, it grabs on to oil and dirt and things just as strongly. The magic is the side that grabs onto the water just doesn’t grab on as well. So when you rinse, the bond with the water is only strong enough to pull away from your scalp things that are loosely attached, so it’s not strong enough to pull away your body’s natural protective barrier.”

Conclusion: if you wash your hair all the time and it’s still greasy – this could be why.

Find the full video here.

Well, have a nice un-washed week 😉

Yours, Fran

Love, Beauty & Planet

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Beauty, blog, concentration, Conscious, consumption, fragrance, Franziska Josteit, hair, In-Imitable, L’Oréal, Love Beauty & Planet, perfume, planet, reduction, scent, sustainability, Unilever, water

Brands are reducing the water content of their products, driven both by sustainability concerns and by consumer demand for more concentrated, effective products.

Love Beauty and Planet started with one goal…

“To make you more beautiful and give a little love to our planet. We want to help make a little difference towards a happier, less wasteful planet, with every shower. Our approach is a holistic one, encompassing the entire product life cycle and beyond. We’ve given careful thought to our ingredients, product packaging, and social partnerships. We call it our passionate journey of #smallactsoflove, and we’re just getting started.”

Unilever has launched a water-smart initiative which aims to develop products across its brands that reduces its water footprint. The brand’s new Love Beauty and Planet collection, launched in 2018 in the United States, incorporates “fast-rinse technology” in hair conditioners so less water will be used.

Also L’Oréal has committed to reduce 60% of water consumption per finished product by 2020, compared to the amounts it used in 2005, and is already making efforts to reduce water consumption in its plants.

Our future will be brighter! Yours, Fran

Hello after the summer break ;-)

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Beauty, blog, bra uty care, design, experience, fragrance, Franziska Josteit, In-Imitable, marketing, Missha, nature, packaging, perfume, perfumery, scent, smell, toner, trend

Sorry guys, I was on holiday and moved in the meantime as well… lots of new things happening at the moment!

I found this Missha brand promoting their ‘meditanical’ toner. Quite interesting way of presenting and also the word play of medicinal and botanical!

Well, a nice eye-catching packaging can make the difference!

Enjoy your summer holidays 😉

Yours, Fran

The sleepiest print ad ever made

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Franziska Josteit, Gary Rolf, IKEA, In-Imitable, lavender, Memac Ogilvy, music, night, noise, print ad, Rohit Venkatesh, Sömnig, sleep

Ikea’s print ad serves a useful purpose by aiming to help people get a good night’s sleep.

“Sömnig”, which is Swedish for sleepy, was designed to be torn out of a magazine and placed beside a bed to demonstrate the quality of Ikea’s mattresses. When activated, it emits a white noise frequency that masks unwanted noises.

It also includes an aromatic lavender port and was printed using lavender infused ink, a scent which is known to help relax muscles and lower heart rate.

Nighty night! Yours, Fran

The ‘sounds’ of fragrance played at Paris museum

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blog, Constellation, Daniel Sonabend, fragrance, France, Franziska Josteit, In-Imitable, Jason Bruges Studio, Le Grand Musée du Parfum, marketing, music, Paris, perfume, pyramid, scent

Scent Constellation, a new album created by composer Daniel Sonabend, is being played at an installation at Le Grand Musée du Parfum in Paris.

A musical album that captures the ‘sounds’ of fragrance is due to launch on 1 June.

The Scent Constellation album will feature five musical fragrance compositions: Eau de Cologne, Oriental, Fougère, Floral and Chypre.

Created by Jason Bruges Studio, the installation is designed to portray the perfume creation process and scent pyramid through sound.

The sounds play for as long as each fragrance note lasts with a fast-evaporating top note represented by a short sound, and a lingering base note playing for longer.

Sonabend, based in London, specialises in creating music for scent and was commissioned to create Cartier’s first Unidentified Scent Object – Le Nudge Parfumé (The Perfumed Cloud).

To listen to a preview, click here.

U.S. Postal Service announces scratch-and-sniff stamp

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America, art, fragrance, Franziska Josteit, In-Imitable, letter, Magrikie Berg, marketing, perfume, post, scent, scratch and sniff, stamp, summer, U.S. Postal Service, USPS

The U.S. Postal Service said Monday that it will issue its first-ever scratch-and-sniff stamps that will aim to evoke the sweet scent of summer. The 10 different stamp designs each feature a watercolor illustration of two different ice pops on a stick.

The sweet smells of summer: freshly cut grass, barbeque on a grill, the beach and suntan lotion???

One thing is sure: there will be one scent for all of the stamps and the secret smell will be unveiled when the Postal Service issues the stamps on June 20th.

Obviously, my friend in America has to send me a letter this summer !!! Yours, Fran

Choose your Mood on the go!

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aroma, Aroma2go, blog, design, diffuser, fragrance, Franziska Josteit, In-Imitable, marketing, My Mood, perfume, scent, technology, togo, USB

I see more and more USB stick aroma diffusers popping up at the moment!

Basically for your laptop at work, for the car during a ride, at home etc.

You need an uplift at work? Take the My Mood “Feel Uplifted” USB stick and let the aroma get to your brain quickly.

If you rather need to focus, put the “Focused” USB stick in your laptop.

Aroma2go is another company playing the same game. It’s surely a new on-the-go trend with fragrances.

Do you guys also see those products on the shelfs? Yours, Fran

When in Paris…

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brand, design, experience, fragrance, Fragrantica, Franziska Josteit, In-Imitable, IUNX, Olivia Giacobetti, Paris, perfume, scent

I was lately in Paris and visited this beautiful perfume shop IUNX. The design and the customer experience caught my eye!

These are luminous testers that diffuse perfume when you come up close. Cool stuff!

Olivia Giacobetti, a very successful women in the world of perfumery, is the nose of the perfume brand.

Its definitely worth to drop by when you are in Paris.

Adr: 13 rue de Tournon, 750016 Paris

Lots of love. Yours, Fran