Tauer creates all-round perfumes!

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Andy Tauer, art, Beauty, blog, design, experience, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, perfume, perfumery, scent, smell, Tauer perfumes, technology

Switzerland-based perfumer Andy Tauer has launched three room perfumes, which can also perfume your skin and fabrics.

Tauer says, “The room fragrances are rich in naturals, and are micro encapsulated in a carrier, making them last. And because they are water based: they are safe to use, too.”

He adds “the sprayer is simply amazing. This is actually pretty hightech. It even sprays upside down!”

Enjoy your After-Work drinks! You deserve it! Yours, Fran

Foolproof Blending Tool Kit

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blending, blog, Demeter, design, DIY, experience, flavor, Foolproof Blending Tool Kit, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, perfume, perfumery, personalization, scent, smell

Layering scents is wonderful and rewarding, but sometimes it would be great to be able to blend your own scent and just carry it around with you in a bottle.

Now you can.
The Demeter Blending Tool Kit includes:
• ONE Fragrance Funnel
• SIX Droppers
• ONE 1 oz Refillable Bottle with Pump, Cap and a Customizable Label
• BLENDING STRIPS for easy blending

Everything you need to blend and personalize your own fragrance, using Demeter single note scents as your palette.  
All Demeter colognes are reusable, so they can be opened and the fragrances mixed in the Blending Bottle.

Express your scent-creativity the way you want! Lots of love from Romania. Yours, Fran

Exploratorium of coffee

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blog, coffee, consumers, experience, flavor, fragrance, Franziska Josteit, In-Imitable, London, marketing, perfume, scent, Starbucks, The New Black

The New Black is the London branch of a high-end coffee chain, where consumers not just pick up coffee, but they learn more about the beans & the process of coffee brewing.

The New Black is a revolutionary coffee experience, where the different flavours and characteristics of worldwide artisan coffees and teas can be celebrated and enjoyed in one place.

This place seems to take the Starbucks experience to a next level! Customer education and therefore involement is the trick to success! Yours, Fran

Cannabis Macarons

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blog, cannabis, design, experience, flavor, flavour, food, fragrance, Franziska Josteit, Health, In-Imitable, innovation, macarons, Madame Munchie, marketing, medicine, multi-sensory, organic, perfume, perfumery, San Francisco, scent, smell, trend

You probably know all about the discussions about a new world where medicinal Cannabis might be legal, or at least permitted, so it can be processed in food for medicinal purposes…

But it is award winning Madame Munchie who is really creating a new category of edibles. These products not only use local North California’s organic, but also medicinal and gluten-free ingredients.

Their focus is on providing wellness, relief and delicious smoke alternatives for their patients. This is a very interesting development, as the only edible alternative is the space cake so far…

I personally love the looks of the macarons! So cool! Yours, Fran

 

SmellSCAPES performance by Klara Ravat

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Amsterdam, art, blog, distillation, experience, fragrance, Franziska Josteit, In-Imitable, Klara Ravat, Mediamatic, multi-sensory, Odorama, perfume, perfumery, scent, smell

In line with last weeks post, I went to the Odorama session called Art + Distillation, and one of the speakers was Klara Ravat with an impressive olfactory performance.

2 women were laying on a podium, when an electronic voice told the audience to gather 11 people around each of the laying woman. “Go on your knees. Take the perfume that is standing in front of you and spray/ drop it on the closest skin-point. Smell. Come closer and smell again. What do you feel? What do you smell?”

I observed the audience and found some puzzled faces… quite funny… e.g. on the foot, on the hair etc. Btw: the perfums were distallation works from Klara, whereas one was the Scent of Amsterdam that we distilled last Saturday in the workshop (see previous post).

The intention of Klara was to break that barrier of personal contact and to actually come closer to each other.

Nice message for a sunny start of the week! Yours, Fran

PS: Photos by Stichting Mediamatics

Cheesy stories…

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Beauty, beauty care, blog, experience, Face Shop, flavor, flavour, food, fragrance, Franziska Josteit, In-Imitable, marketing, Missha, perfume, perfumery, scent, smell, South Korea, Tony Moly, trend

I lately noticed a lot of dairy product claims on the beauty shelfs. Things you would not expect in your facial cream!

For instance, Tony Moly’s Wonder Cheese firming cream contains extracts from Gruyere & milk protein.

The Face Shop has launcheed a “Fresh Milk” cream.

Or how would you like oats on your skin? South Korean beauty care company Missha dared to do it!

Do you see what i mean? Yours, Fran

5 day skin project

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Beauty, blog, experience, fragrance, Franziska Josteit, In-Imitable, Korea, marketing, mask, perfume, perfumery, scent, skin, smell, Tony Moly

Here’s an interesting set of masks from South Korean Tony Moly. It’s a 5 days project to beautiful skin, with 5 different masks.

I can imagine all different kinds of applications for these weekday projects… such as home fragrances or hair care etc., where you have different products for each day!

Nice concept! Yours, Fran

Amazing claims for scented candles…

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Aromatherapy, Beauty, blog, candle, experience, fragrance, Franziska Josteit, In-Imitable, marketing, multi-sensory, perfume, perfumery, Relaxbynelly, scent, trend

Can you actually imagine a room candle that promises the following aromatherapy effects?

• anti migraine
• happiness
• relax
• skin hydration
• anti cellulite

Relaxbynelly seems to be convinced about their product offerings.

Fantastic claims 😉 Just to get that idea is quite a challenge!

Yours, Fran

 

A postcard from Boring, Oregon

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advertising, blog, Boring, burst, Comfort, detergent, experience, fabric, fragrance, Franziska Josteit, In-Imitable, laundry, marketing, Oregon, perfume, scent, scent booster, softener, US, youtube

The laundry brand Comfort presents… their newly introduced scent boosters called “Fragrance Burst”. You can use it on top of the detergent and fabric softener. It is purely made to boost your scent experience of the laundry.

Anything boring can be made exciting!!!! Yours, Fran

Olfactive Menus – Teaming up!

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blog, cocktail, experience, flavor, fragrance, Franziska Josteit, Givenchy, Hong Kong, Hotel Café Royal, In-Imitable, LSN, mixologist, Penhaligon, perfume, Ritz-Carlton Berlin, scent, the Highline bar

It is very interesting to see how the worlds of fragrance and hospitality are teaming up more and more often recently.

Brands are exploiting the five senses, taking consumers on a multi-sensory journey to create their perfect cocktail. Chefs and mixologists craft new menus inspired by the perfumer’s lab.

Hospitality venues including Hotel Café Royal (Givenchy‘s L’Atelier collection of perfumes and cocktails in London), the Highline bar (Penhaligon perfume line in Hong Kong) and the Ritz-Carlton (Berlin) have recently collaborated with fragrance brands to inspire their cocktails.

‘We want our guests not only to enjoy their drinks, but to experience them,’ says Arnd Heissen, Fragrances bar manager and mixologist. ‘Our new bar doesn’t only appeal to the nose and palate, but also to the eye, the ear and our natural play instinct.’