LVMH launches accelerator program for 50 international startups annually

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blog, entrepreneur, fragrance, Franziska Josteit, In-Imitable, La Maison des Startups, luxury, LVMH, marketing, perfume, program, scent, startup, STATION F

Great news: LVMH launches an accelerator program for 50 international startups annually at Station F to contribute to innovation in luxury.

La Maison des Startups will accelerate collaboration between LVMH Maisons and startups whose solutions have potential in the luxury industry, giving entrepreneurs privileged access to the unique ecosystem formed by the Group’s 70 Maisons. This program is distinctive in its multi-sector approach, encompassing entrepreneurs whose innovations are relevant to LVMH’s different business groups: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry and Selective Retailing.

With 89 work stations, the LVMH program at STATION F will welcome 50 international startups each year in two six-month terms. The first group joined the campus in November 2017.

Interested? Find all infos here. And don’t forget to dream on. Yours, Fran

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Etat Libre d’Orange creates luxury perfume out of trash and worms

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blog, Etat Libre d’Orange, fragrance, Franziska Josteit, I am Trash, In-Imitable, luxury, marketing, perfume, scent, sustainability, trash, worms

‘I Am Trash’ is a new perfume made from, well, trash and it’s defying convention.

Etat Libre d’Orange believes perfumers have a role to play in using senses to change mentalities. Here is the ad:

Etat Libre d’Orange has teamed up with Ogilvy Paris to develop a luxury scent named Les Fleurs du Déchet (The Flowers of Waste).

The fragrance, which has notes of mouldy fruit and earthworms, has the English brand name ‘I am Trash’ and was created to put the focus on the waste that luxury often represents.

Enjoy your weekend to the fullest! Yours, Fran

Immersive cocktail experience in London

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art, Berkeley hotel, blog, cocktail, design, experience, experiment, flavor, fragrance, Franziska Josteit, In-Imitable, innovation, London, luxury, marketing, multi-sensory, out of the blue, perfume, perfumer, perfumery, scent, smell, technology, trend

In a secret room hidden in the ever-sophisticated Berkeley hotel in London, there exists an immersive cocktailing experience like no other on the planet…

It’s called “Out of the Blue”, and it’s something like a cross between a very fancy cocktail bar and a very advanced virtual reality project. Rest assured, it’s the first of its kind—and a substantial amount of booze is involved.

To participate, you’ll you’ll visit the website and make a reservation. The room only accommodates four people per hour, so you can imagine it’s a pretty hot ticket…

The room is a 360-degree projection environment, meaning you’ll be surrounded on all sides by screens capable of transporting you to some very nice places. Thankfully, they’ve specifically designed film, combined with molecular scents, to match a totally bespoke set of four taster-sized cocktails.

The whole experience is basically cocktail-induced synesthesia.

Enjoy your sunday! Yours, Fran

Meet the Snoozeliner

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Andersson-Wood, architect, Beauty, blog, bus, design, experience, fragrance, Franziska Josteit, Health, In-Imitable, innovation, London, luxury, marketing, multi-sensory, perfume, perfumery, relaxation, scent, Simba, sleep, smell, Snoozeliner, technology, travelling, trend

Business opportunities for sleep are wide and far: meet the Snoozeliner, a night bus equipped with designer beds and the latest technology, including olfactory relaxation, to promote optimal rest.

Tired of the hustle and bustle of public transport, which is hardly conducive to catching up on lost hours of sleep? An architectural firm based close to London, has created a vehicle for people leaving the capital after a night of partying that enables them to rest during their journey home: the Snoozeliner is equipped with designer beds and the latest technology to promote optimal rest.

Sound insulation and memory foam mattresses

The result of a collaboration between architectural firm Andersson-Wood and high-tech mattress brand Simba, the Snoozeliner features 14 futuristic looking capsules that can accommodate sleep-deprived travellers. It’s impossible to miss your stop: stewards come to wake travellers when they have reached their destination.

The night bus offers dreamy sleeping conditions: in addition to a memory foam mattress, the capsules are equipped with soundproofing insulation, opaque blinds and a soft light in amber, the most relaxing hue.

Olfactory relaxation

Travellers can even choose from a selection of room scents according to their personal needs that have been selected by aromatherapy specialists: want a heavy restorative sleep, or perhaps you are looking to dispel the first signs of a hangover? In development for the past four months, the Snoozeliner is expected to reach eight roads in the UK, including those leading to London, Leeds, Manchester and Birmingham, from Autumn 2018 onwards.

Watch the video here:

https://www.youtube.com/watch?v=Cxo8ekBsbsg

Fancy innovation!!! Yours, Fran

Organic virgin coconut oil – Evanesce

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blog, coconut oil, Evanesce, fragrance, Franziska Josteit, In-Imitable, luxury, marketing, organic, packaging, perfume, quality, scent

Evanesce does a great job in selling a well-known product in a luxurious way.

Cosmetic grade organic virgin coconut oil, presented in a luxurious matt black glass jar which sits inside a beautiful matt black presentation box, together with a 16 page tips leaflet.

The company promotes the finest quality, plus a multi-tasking product usage.

A 100ml cream jar costs 29 GBP.

How marketing and great packaging can just make the difference! Well done! Yours, Fran

Guerlain make bathtime fun again with Les Délices de Bain

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blog, brand, fragrance, Franziska Josteit, Guerlain, In-Imitable, Jean-Paul Guerlain, Les Délices de Bain, luxurious, luxury, marketing, perfume, perfumesociety, scent

We all know how well fragrance layering works: the idea of using a matching shower gel, body lotion, etc.

Well, now Guerlain have created a scented Shower Gel and Body Lotion that can be layered with not one, not five, but all of their scents.

Indeed, if you’re a lover of all things Guerlain, that may well not be a coincidence, since all their fragrances have a hint of the same base in them. Call it the Guerlain ‘DNA’, if you will: a signature base (sometimes referred to as the ‘Guerlinade’). Jean-Paul Guerlain was once quoted saying, ‘In the same way that you recognize the origin of a great wine, or the composer of a symphony, you perceive the Guerlain stamp which persists even today’.

So now, with the Les Délices de Bain range, you can layer on that ultra-luxurious, lustrous, signature base perfectly, prepping flawlessly for one of their many classic scents.

Best wishes from sunny Crete! Yours, Fran

Olfactive journey to Morocco

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blog, cooking class, desert tour, flavor, fragrance, Franziska Josteit, hotel, In-Imitable, luxury, marrakesh, morocco, perfume, scent

3 days Marrakesh, 3 days desert-tour and 3 days luxurious hotel stay… Life could be worse 😍

We, a girlfriend and me, started off with a maroccan cooking class, where we had to buy all ingredients ourself on the markets (they are called Souks) and cook 7 courses together. 

The animalic scent invades the small streets wherever you go. 

Camel-riding turned out to be more exhausting than expected…

You literally can’t miss the leather smell, which made shopping even nicer!

Did you know that Eukalyptus has pinkish/ orangy flowers??? I didn’t!

Well, I’m now laying underneath an orangeflowertree and will shortly close my eyes… Yours, Franziska 

Colour Perceptions – it’s in your head!

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blog, cocktail, flavor, food, fragrance, Franziska Josteit, Grant Sceney, In-Imitable, innovation, LSN Global, luxury, Michelin-star, Pantone, perfume, scent, Shaun Hergatt, Tealeaves, tee

Luxury tea purveyor Tealeaves has teamed up with world authority on colour Pantone to launch a new collection of tea-infused cocktails and food recipes.

Tealeaves challenged 34 celebrated culinary, pastry and mixology artists, including Grant Sceney and two Michelin-starred chef Shaun Hergatt, to create a recipe from scratch using a tea flavour, a Pantone colour and its associated mood.

Online exhibition Palette for your Palate explores the subconscious role colour plays in emotional engagement. All 34 recipes are on display online and are available to taste at hosted venues across the US and Canada.

Hergatt’s dish “Celebration of Summer”, a tomato nasturtium flower soup, was inspired by organic vanilla rooibos tea, Pantone’s 714C, a lively orange and the mood imaginative. ‘Colour has the ability to draw us in and immediately create an emotional connection to the things we love,’ says Laurie Pressman, vice-president of Pantone Color Institute.

I am willing to try them all !!! Be open to change the ordinary! Yours, Fran

Keep it classy – Chanel condoms

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blog, Chanel, Condom, Contraceptives, Designer, fragrance, Franziska Josteit, Haute Couture, In-Imitable, Louis Vuitton, luxury, Marc Jacobs, marketing, perfume, scent, Sex, Valentine's day

Luxurious love-making experience brought to you by Chanel 😉

Everyone is capitalising on the season of love, especially for Valentine’s day! Even Chanel… According to Trend Hunter, the luxury brand has created haute condoms that urge users to ‘keep it classy’ in the bedroom.

The condoms come in little white packets that bare Chanel’s iconic interlocking CC as well as the cheesy tag line. However, if you can find the 12-pack, it will cost you $279. Fashion website Refinery29 did a little investigation and were told by Chanel store staff that the condoms were merely a joke.

Psst… Designers like Marc Jacobs or Louis Vuitton and a couple of French royals from the Original Condom Company are also selling luxury condoms!!!

Lesson learned: Haute Couture Contraceptives are apparently very fashionable! Yours, Fran

Prada opens its first pastry shop

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blog, fashion, Flagship, fragrance, Franziska Josteit, Highsnobiety, In-Imitable, Italy, luxury, Milan, pastry, perfume, Prada, Roberto Baciocchi, scent, shop, Via Montenapoleone

Fashion and food are two lifestyle disciplines that easily belong together. For a while already, high fashion retailers have added food experiences to their flagship stores. In March 2014, Italian luxury brand Prada became a majority shareholder of the historical pastry shop Pasticceria Marchesi. This month the first Pasticceria Marchesi flagship store is opening its doors under Prada’s reign, on the luxury street Via Montenapoleone in the heart of Milan.

Prada is working with the founding family to ensure that the concept is rolled out as close to the original as possible. Prada worked with its go-to architect Roberto Baciocchi to create a slightly more modern identity for the shop front, resulting in a very luxurious experience. Open every day of the week including Sunday, the new pastry shop serves everything from breakfast and lunch to apéritifs, from 7.30 a.m. to 9 p.m.

This place is definitely on my bucket list for my next Milan trip.

Have a good rest of the week! Yours, Fran