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In-Imitable Fragrance Passion

~ Crazy innovations in the scent & flavor industry

In-Imitable Fragrance Passion

Tag Archives: luxury

The world’s most expensive perfume: Morreale’s Le Monde Sur Mesure

06 Tuesday Nov 2018

Posted by Franziska in Media, New Launches

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art, bespoke, blog, bottle, Clive Christian, exclusive, fragrance, Franziska Josteit, In-Imitable, Jean Patou, Jean-Pierre Morreale, Joy, L.A., Le Monde Sur Mesure, luxury, marketing, Morreale Paris, perfume, scent

In modern perfumery, the world’s most expensive fragrance had been Joy by Jean Patou for a while: it was formulated with expensive perfume materials and introduced to the brand’s most loyal customers in America at the time of the Great Depression (1930).

Bildergebnis für joy le perfume le plus cher

Then we heard of Clive Christian’s most expensive perfume, until other ambitious perfume makers joined the vanity competition.

Bildergebnis für clive christian most expensive perfume

And now, the new French perfume brand Morreale Paris claimed it has created the most expensive fragrance in the world, which is offered at $1.5 million.

Bildergebnis für morreale most expensive perfume

The brand belongs to Jean-Pierre Morreale, a descendant of the aristocratic family Morreale (Mont Reale). Now Mr. Morreale lives both in France and Belgium and prefers to keep his identity in discretion.

What is so special about this perfume is that it is a bespoke perfume service offered to people who are ready to pay for their own exclusive perfume with a lifetime supply. Therefore the name “Le Monde Sur Mesure”. The luxurious bottle can also be customized.

Bildergebnis für Le Monde Sur Mesure

One example of a fragrance composition will be introduced at a very exclusive event in L.A. end of November.

I’m always fascinated by those high-end creations! Yours, Fran

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A trash-to-table mindset – 1 ingredient cocktails

12 Wednesday Sep 2018

Posted by Franziska in Flavour, Raw Materials

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art, blog, cocktail, design, Duck & Waffle, experience, flavor, food, fragrance, Franziska Josteit, In-Imitable, innovation, LSN, luxury, marketing, multi-sensory, nature, organic, perfume, perfumer, perfumery, Rich Woods, scent, smell, sustainability, technology, trend

The London based restaurant Duck & Waffle launches one-ingredient cocktails, where they explore the level of flavour achievable from one ingredient.

The menu features 10 cocktails named after the ingredients they are based on, such as Olive, Tomato, Avocado and Red Pepper. Each part of the ingredient is used – from tomato skins and red pepper stalks to spent coffee grounds and walnut shells – to showcase its versatility and minimise waste.

‘We have amazing ingredients to work with, why bastardise them with other flavours? I want them to shine in all their glory,’ Rich Woods, head of cocktail development at Duck & Waffle. ‘I wanted to illustrate how much flavour can be extracted from a single ingredient and show the levels of complexity that can be obtained from multiple elements of a single source.’

Basically, what we see in the markets is that mixologists are increasingly adopting a Trash-to-table mindset, repurposing ingredients that are typically discarded to create innovative new serves.

Yours, Fran

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Puglia… ohhh Puglia

26 Tuesday Jun 2018

Posted by Franziska in Events, Raw Materials

≈ 1 Comment

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Beauty, blog, do.be.see, experience, food, fragrance, Franziska Josteit, Health, In-Imitable, Italy, luxury, marketing, multi-sensory, nature, perfume, Puglia, retreat, scent, sleep, smell, Yoga

I am sending you energy and love from Puglia, south of Italy! This is my first Yoga Retreat experience, and I have to say that I really enjoy!

We are 14 people from different countries, enjoying good food, nice weather and relaxation.

Yesterday we did a wine tasting at an old castle – what a great experience !

Our teacher for the 5 days.

I smell wonderful flowers (such as gardenia, jasmine, etc.), eat super nice food and relaxing by the pool is also not bad 😉

Yoga in nature! Or on the rooftop…

Thanks to Do.Be.See for organizing this!!!

Yours, Fran

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LVMH launches accelerator program for 50 international startups annually

20 Friday Apr 2018

Posted by Franziska in Events, Inspiration, Media

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blog, entrepreneur, fragrance, Franziska Josteit, In-Imitable, La Maison des Startups, luxury, LVMH, marketing, perfume, program, scent, startup, STATION F

Great news: LVMH launches an accelerator program for 50 international startups annually at Station F to contribute to innovation in luxury.

La Maison des Startups will accelerate collaboration between LVMH Maisons and startups whose solutions have potential in the luxury industry, giving entrepreneurs privileged access to the unique ecosystem formed by the Group’s 70 Maisons. This program is distinctive in its multi-sector approach, encompassing entrepreneurs whose innovations are relevant to LVMH’s different business groups: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry and Selective Retailing.

With 89 work stations, the LVMH program at STATION F will welcome 50 international startups each year in two six-month terms. The first group joined the campus in November 2017.

Interested? Find all infos here. And don’t forget to dream on. Yours, Fran

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Etat Libre d’Orange creates luxury perfume out of trash and worms

13 Friday Apr 2018

Posted by Franziska in Media, New Launches, Raw Materials

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blog, Etat Libre d’Orange, fragrance, Franziska Josteit, I am Trash, In-Imitable, luxury, marketing, perfume, scent, sustainability, trash, worms

‘I Am Trash’ is a new perfume made from, well, trash and it’s defying convention.

Etat Libre d’Orange believes perfumers have a role to play in using senses to change mentalities. Here is the ad:

Etat Libre d’Orange has teamed up with Ogilvy Paris to develop a luxury scent named Les Fleurs du Déchet (The Flowers of Waste).

The fragrance, which has notes of mouldy fruit and earthworms, has the English brand name ‘I am Trash’ and was created to put the focus on the waste that luxury often represents.

Enjoy your weekend to the fullest! Yours, Fran

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Immersive cocktail experience in London

04 Sunday Feb 2018

Posted by Franziska in Flavour, Raw Materials, Scent Facts

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art, Berkeley hotel, blog, cocktail, design, experience, experiment, flavor, fragrance, Franziska Josteit, In-Imitable, innovation, London, luxury, marketing, multi-sensory, out of the blue, perfume, perfumer, perfumery, scent, smell, technology, trend

In a secret room hidden in the ever-sophisticated Berkeley hotel in London, there exists an immersive cocktailing experience like no other on the planet…

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It’s called “Out of the Blue”, and it’s something like a cross between a very fancy cocktail bar and a very advanced virtual reality project. Rest assured, it’s the first of its kind—and a substantial amount of booze is involved.

To participate, you’ll you’ll visit the website and make a reservation. The room only accommodates four people per hour, so you can imagine it’s a pretty hot ticket…

The room is a 360-degree projection environment, meaning you’ll be surrounded on all sides by screens capable of transporting you to some very nice places. Thankfully, they’ve specifically designed film, combined with molecular scents, to match a totally bespoke set of four taster-sized cocktails.

The whole experience is basically cocktail-induced synesthesia.

Enjoy your sunday! Yours, Fran

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Meet the Snoozeliner

30 Tuesday Jan 2018

Posted by Franziska in Media, New Launches

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Andersson-Wood, architect, Beauty, blog, bus, design, experience, fragrance, Franziska Josteit, Health, In-Imitable, innovation, London, luxury, marketing, multi-sensory, perfume, perfumery, relaxation, scent, Simba, sleep, smell, Snoozeliner, technology, travelling, trend

Business opportunities for sleep are wide and far: meet the Snoozeliner, a night bus equipped with designer beds and the latest technology, including olfactory relaxation, to promote optimal rest.

Snoozeliner

Tired of the hustle and bustle of public transport, which is hardly conducive to catching up on lost hours of sleep? An architectural firm based close to London, has created a vehicle for people leaving the capital after a night of partying that enables them to rest during their journey home: the Snoozeliner is equipped with designer beds and the latest technology to promote optimal rest.

Sound insulation and memory foam mattresses

The result of a collaboration between architectural firm Andersson-Wood and high-tech mattress brand Simba, the Snoozeliner features 14 futuristic looking capsules that can accommodate sleep-deprived travellers. It’s impossible to miss your stop: stewards come to wake travellers when they have reached their destination.

Snoozeliner

The night bus offers dreamy sleeping conditions: in addition to a memory foam mattress, the capsules are equipped with soundproofing insulation, opaque blinds and a soft light in amber, the most relaxing hue.

Snoozeliner

Olfactory relaxation

Travellers can even choose from a selection of room scents according to their personal needs that have been selected by aromatherapy specialists: want a heavy restorative sleep, or perhaps you are looking to dispel the first signs of a hangover? In development for the past four months, the Snoozeliner is expected to reach eight roads in the UK, including those leading to London, Leeds, Manchester and Birmingham, from Autumn 2018 onwards.

Watch the video here:

https://www.youtube.com/watch?v=Cxo8ekBsbsg

Fancy innovation!!! Yours, Fran

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Organic virgin coconut oil – Evanesce

17 Tuesday Oct 2017

Posted by Franziska in Flavour, Inspiration, Raw Materials

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blog, coconut oil, Evanesce, fragrance, Franziska Josteit, In-Imitable, luxury, marketing, organic, packaging, perfume, quality, scent

Evanesce does a great job in selling a well-known product in a luxurious way.

Ähnliches Foto

Cosmetic grade organic virgin coconut oil, presented in a luxurious matt black glass jar which sits inside a beautiful matt black presentation box, together with a 16 page tips leaflet.

Ähnliches Foto

The company promotes the finest quality, plus a multi-tasking product usage.

A 100ml cream jar costs 29 GBP.

How marketing and great packaging can just make the difference! Well done! Yours, Fran

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Guerlain make bathtime fun again with Les Délices de Bain

25 Monday Jul 2016

Posted by Franziska in New Launches, People

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blog, brand, fragrance, Franziska Josteit, Guerlain, In-Imitable, Jean-Paul Guerlain, Les Délices de Bain, luxurious, luxury, marketing, perfume, perfumesociety, scent

We all know how well fragrance layering works: the idea of using a matching shower gel, body lotion, etc.

Well, now Guerlain have created a scented Shower Gel and Body Lotion that can be layered with not one, not five, but all of their scents.

Indeed, if you’re a lover of all things Guerlain, that may well not be a coincidence, since all their fragrances have a hint of the same base in them. Call it the Guerlain ‘DNA’, if you will: a signature base (sometimes referred to as the ‘Guerlinade’). Jean-Paul Guerlain was once quoted saying, ‘In the same way that you recognize the origin of a great wine, or the composer of a symphony, you perceive the Guerlain stamp which persists even today’.

So now, with the Les Délices de Bain range, you can layer on that ultra-luxurious, lustrous, signature base perfectly, prepping flawlessly for one of their many classic scents.

Best wishes from sunny Crete! Yours, Fran

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Olfactive journey to Morocco

25 Monday Apr 2016

Posted by Franziska in Inspiration

≈ 1 Comment

Tags

blog, cooking class, desert tour, flavor, fragrance, Franziska Josteit, hotel, In-Imitable, luxury, marrakesh, morocco, perfume, scent

3 days Marrakesh, 3 days desert-tour and 3 days luxurious hotel stay… Life could be worse 😍

We, a girlfriend and me, started off with a maroccan cooking class, where we had to buy all ingredients ourself on the markets (they are called Souks) and cook 7 courses together. 


The animalic scent invades the small streets wherever you go. 


Camel-riding turned out to be more exhausting than expected…


You literally can’t miss the leather smell, which made shopping even nicer!


Did you know that Eukalyptus has pinkish/ orangy flowers??? I didn’t!


Well, I’m now laying underneath an orangeflowertree and will shortly close my eyes… Yours, Franziska 

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