Personalization – Guerlain’s Parfumeur Boutique

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Personalization is the big trend and Guerlain wants to take part as well! Their ‘parfumeur boutique’ already exists in Paris on rue Saint Honoré, but is now to open in more countries.

The new “Guerlain Parfumeur depuis 1828” boutique in Brussels. Photo: Guerlain

Tailor-made products: How does it work?

The new area offers 110 Guerlain fragrances and a full immersion into the heart of the brand’s creativity. Basically the accords are classified into four main olfactory families, allowing customers to take advantage of a digital fragrance consultation to identify their personal olfactory profile and, thanks to a powerful algorithm, find their very own “signature fragrance”.

Afbeeldingsresultaat voor Guerlain Parfumeur personalization

After choosing their fragrance, customers are invited to the personalization atelier, where they can finalize their purchase by selecting every detail to make the fragrance their own – bottle shape and colour, engraved message in any language, plus a choice of ribbons and bows to embellish the bottles. Plus the bottles can be refilled.

Guerlain’s main goal is to offer a unique experience revolving around completely tailor-made products & services.

I’ve lately been to the Paris shop and indeed, its a pretty concept! Yours, Fran

H&M debuts organic perfume oils

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For the first time ever, H&M’s Conscious Exclusive collection includes a set of three organic unisex perfume oils that can be worn individually, or mixed together to create a unique scent.

Bildergebnis für H&M organic perfume

The oils are a part of the 2017 Conscious Exclusive collection which also includes pieces made from more sustainable materials for women, men and kids.

Bildergebnis für H&M organic perfume
The organic perfume oils are created around three different scent groups – floral, fresh and woodsy, and are Ecocert approved.

Nice innitiative, but be aware that ecolabel does not mean that the perfumes are all natural… its the opposite in reality! Yours, Fran

Liquidless Scent Diffusers – Mix & Match

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A first-of-its kind innovation, the Liquidless Diffuser from NEST delivers a unique way to transform any room. The innovation begins with the ScentStick – each one has been infused with pure fragrance oil to impactfully release scent.

Bildergebnis für nest liquidless diffusers

The custom-designed, open silver vessel holds up to 5 ScentSticks so you can adjust the level of fragrance to your preference. Available in Bamboo, Moroccan Amber, and Grapefruit. But you can also mix & match depending on your mood!

Bildergebnis für nest liquidless diffusers
How about 2 sticks of Bamboo paired with 2 sticks of Grapefruit and 1 Moroccan Amber?

Bildergebnis für nest liquidless diffusers

The customized trend is unstoppable! Great idea guys! Yours, Fran

No1 Rosemary Water… the new youth drink

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The beginning of the Rosemary Water idea came for the following fact:

In the peaceful coastal hamlet of Acciaroli, Italy, villagers enjoy the good life – and they enjoy it for a while longer than the rest of us. More than one in ten residents make it up to (and well past) their hundredth birthdays, and without many of the problems that plague aging populations elsewhere around the globe.

Afbeeldingsresultaat voor rosemary water

Knowing this, the company investigated what ingredients the inhabitants use, and surpise… the villagers ate rosemary, and a lot of it.

Nice packaging combined with a great story –> successful start!

Yours, Fran

The smell-taste experiment

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Rhett & Link from the daily morning talk show named Good Mythical Morning are tasting food with their noses. The hypothesis is that actually 50% of our tasting is smelling… Watch this video to get more insights:

Funny experiment to watch – the guys are just entertaining! Yours, Fran

May Kukula’s Aroma set produces homemade room fragrances

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German design student May Kukula has created a Moroccan-inspired pot and a set of tools that enable users to “cook” their own bespoke scents.


To create smells, a mixture of ingredients is boiled in a porcelain bowl; simmered over a candle flame, the smell evaporates through a hole in the lid and emits a scent for fragrancing a room.


This is how it works:


Beautiful design and great natural approach! Loving it! Yours, Fran

A Billionaire scent: Elon Musk’s Musk

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Billionaire entrepreneur Elon Musk has launched his own men’s fragrance, named Musk, according to a report published by Real Business.

Afbeeldingsresultaat voor Elon Musk

Musk has teamed up with US fragrance firm Scent O’Mental to develop the new scent, which is said to contain notes of clove, cinnamon and an innovative new smell known as ‘space’.

“I feel like now is the right time for the world to see a different side to tech innovators. Musk is a sophisticated new scent that embodies the attitude of pioneers – the ones willing to push boundaries and question conventions,” said Musk in a statement.

Afbeeldingsresultaat voor Elon Musk

He is the (co-)founder of SpaceXTesla Inc.SolarCityOpenAIZip2 and PayPal. As of March 2017, he has an estimated net worth of $13.9 billion, making him the 80th wealthiest person in the world.

Interesting character, and with this last-name you almost have to launch a perfume…! Yours, Fran

Medicalised lives – new tea variants

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A new line of wellness teas from premium US tea brand Tea Forte really plays on prescriptions.

Bildergebnis für tea forte wellness

The company self calls their line ‘Sipscriptions’ with organic teas to help
nourish and support everyday wellness and good health.

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Teas seem also to get more and more sophisticated! Let’s sip together! Yours, Fran

 

Laundry Dinner

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Tel Aviv student Iftach Gazit has designed food bags that can be added to the laundry cycle to cook dinner at the same time. The Sous La Vie bags, which were designed as part of Gazit’s Industrial Design course at Bezalel Academy of Arts and Design, rely on the sous-vide method of cooking.

Bildergebnis für Iftach Gazit laundry dinner

This immerses vacuum-sealed food in hot water over a long period of time, and ensures meals are evenly cooked and stay moist. Gazit’s bags are made from waterproof Tyvek paper, which keeps the food soap-free.

Bildergebnis für Iftach Gazit laundry dinner

Cooking vegetables? Set your machine to ‘cotton’ for a short duration program.

Great innovations happening here! Yours, Fran

The first cocktail library

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Pernod Ricard is pushing further into the Internet of Things by launching the world’s first connected cocktail library, allowing consumers to put together shopping lists, learn cocktail recipes and order spirits online.

See how it works in this clip:

 

The new luxurious hometainment device! Enjoy your week! Yours, Fran