alcohol, Behnaz, blog, Buly 1803, CB, Christopher Brosius, Eau Triple, fragrance, Franziska Josteit, I Hate Perfume, In-Imitable, marketing, organic, perfume, Pure Neroli, Pure Rose, scent, SCENT IS LIFE, water
When someone thinks of perfume the first thing that comes in mind is alcohol. The second thing might be oil, but no one ever thinks of water. In an attempt of total fragrance re-invention, three brands create organic water-based perfumes to prove that simplicity can be miraculous.
“SCENT IS LIFE”. For Christopher Brosius, the creator of CB I Hate Perfume, the point of a perfume is its scent. As he argues “Your sense of smell is one of the most important factors that defines you as YOU. Perfume is meant to be enjoyed.”
In his effort to create a fragrance that creates feelings and memories, Brosius used the challenging base of water and managed to mix it with oil even if it isn’t rather easy.
Could the use of water instead of alcohol catch-on as consumers look for more ‘natural’ and ‘less harsh’ options?