Choose your Mood on the go!


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I see more and more USB stick aroma diffusers popping up at the moment!

Basically for your laptop at work, for the car during a ride, at home etc.

Bildergebnis für my mood usb diffuser

You need an uplift at work? Take the My Mood “Feel Uplifted” USB stick and let the aroma get to your brain quickly.

Bildergebnis für my mood usb diffuser

If you rather need to focus, put the “Focused” USB stick in your laptop.

Bildergebnis für my mood usb diffuser

Aroma2go is another company playing the same game. It’s surely a new on-the-go trend with fragrances.

Do you guys also see those products on the shelfs? Yours, Fran


When in Paris…


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I was lately in Paris and visited this beautiful perfume shop IUNX. The design and the customer experience caught my eye!

Bildergebnis für iunx parfums

These are luminous testers that diffuse perfume when you come up close. Cool stuff!

Bildergebnis für iunx parfums

Olivia Giacobetti, a very successful women in the world of perfumery, is the nose of the perfume brand.

Ähnliches Foto

Its definitely worth to drop by when you are in Paris.

Adr: 13 rue de Tournon, 750016 Paris

Lots of love. Yours, Fran

The 5 seasons experience by Alessi


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The iconic Italian product brand Alessi just launched their latest Five Seasons home fragrance collection.

  Photo: Erik Schumacher

Alessi has produced everyday designer objects since 1921, and in fact, most of us have a few products from them in our home, most likely in the kitchen. They frequently partner with some of the best designers in the world, and for this collection it was Dutch designer Marcel Wanders.

  Photo: Erik Schumacher

Together, they’ve launched the Five Seasons collection composed of 5 fragrances based on the four seasons, plus a mysterious, sensual and spiritual 5th season – all for the home.

  Photo: Erik Schumacher

At the launch party during the Milan Design Week, they served 5 cocktails designed to ‘match’ each of the fragrances. What a gorgeous idea to imagine how a fragrance would taste and look if translated into a refreshing drink.

The collection has room perfumes, candles, and diffusers, and emphasizes obviously on the unique scents that will fit any décor.

Bildergebnis für alessi the five seasons

The 5 fragrances are named: BRRR, AHHH, HMM, GRRR, SHHH.

Have a look at the beautiful website to get even more inspired! Enjoy your sunny sunday evening guys!!! Yours, Fran

Meeting with Christophe Laudamiel


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Last week I went to Annindriya Perfume Lounge, a beautiful niche perfume store in Amsterdam, where Christophe Laudamiel presented his new collection THE ZOO

Christophe Laudamiel is a Master Perfumer, scent composer, lecturer, writer, and chemist champion.

He has co-created top 10 fragrances for major Houses such as Polo Blue for men by Ralph Lauren, Happy Heart by Clinique, Fierce by Abercrombie & Fitch, and other scents for the likes of Beyoncé, Tom Ford, Burberry, Michael Kors and Tommy Hilfiger.

He recently won the Art and Olfaction Award for the artisan category with his scent “Club Design”. Congrats!!!

Christophe Laudamiel

The nice thing about Christophe is that he openly tells stories about his creations, hurdles, collaborations, ingredients etc., which makes it very interesting to listen to him!

I wish you a lovely weekend! Yours, Fran

LVMH launches accelerator program for 50 international startups annually


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Great news: LVMH launches an accelerator program for 50 international startups annually at Station F to contribute to innovation in luxury.

La Maison des Startups will accelerate collaboration between LVMH Maisons and startups whose solutions have potential in the luxury industry, giving entrepreneurs privileged access to the unique ecosystem formed by the Group’s 70 Maisons. This program is distinctive in its multi-sector approach, encompassing entrepreneurs whose innovations are relevant to LVMH’s different business groups: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry and Selective Retailing.

With 89 work stations, the LVMH program at STATION F will welcome 50 international startups each year in two six-month terms. The first group joined the campus in November 2017.

Interested? Find all infos here. And don’t forget to dream on. Yours, Fran

Etat Libre d’Orange creates luxury perfume out of trash and worms


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‘I Am Trash’ is a new perfume made from, well, trash and it’s defying convention.

Etat Libre d’Orange believes perfumers have a role to play in using senses to change mentalities. Here is the ad:

Etat Libre d’Orange has teamed up with Ogilvy Paris to develop a luxury scent named Les Fleurs du Déchet (The Flowers of Waste).

The fragrance, which has notes of mouldy fruit and earthworms, has the English brand name ‘I am Trash’ and was created to put the focus on the waste that luxury often represents.

Enjoy your weekend to the fullest! Yours, Fran

Smart Fart, the revolutionary pill that makes your gas smell lovely!


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Smart Fart is an innovative new pill that teaches ‘The art of fart’ by making human fart smell like perfumes! Crazy story… but let’s keep our hopes up!

Bildergebnis für smart fart INDIEGOGO

The pill, who recently launched on Indiegogo, will make farting in public or at home less embarrassing as there will be no stinky smells, only a breeze of perfumed air.

Bildergebnis für smart fart INDIEGOGO

The campaign launched with a goal of $1,200,000 and has already started to receive good reviews from the backers, obviously considering that farting is a universal phenomenon.

Will our future look a little brighter after this launch? Yours, Fran

Visual fragrance tattoos – the new trend


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Remember i wrote about scented temporary tattoos from Tattly? This one is similar.

Innovative Cosmetics Company, Amkiri, Develops World’s First Visual Fragrance™ Technology

Innovative cosmetics company Amkiri Ltd is delighted to announce the launch of the world’s first ever ‘visual fragrance™’ technology.

The Amkiri team has developed and successfully patented a technology comprised of scented ‘ink’, which is applied to the skin via specifically developed applicators, allowing the user to apply and create body art infused with fragrance.

Bildergebnis für Amkiri, Develops World’s First Visual Fragrance

The innovative and patented technology of Amkiri allows fragrance to be carried in liquid ‘ink’ and worn visually on the skin, while ensuring the scent remains true to itself and lasts for up to 12 hours.

I wish you a lovely rest of the week!!! Yours, Fran

Application techniques – No time to waste!


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Proverb, a male skin care company, is offering a training program consisting of 4 products, 4 movements, 4 minutes long. Its basically a routine program.

  1. Supplement – neck extension – 4 repetitions
  2. Cleanse & shave mud – face push press – 4 repetitions
  3. Skin Strengthening Serum – eye lift – 4 repetitions
  4. Moisturizer – forehead fly – 4 repetitions

Watch the video here:

Proverb says that 4 minutes in the morning and 4 minutes in the evening will ensure your skin is in peak condition.

Bring it on baby! Yours, Fran

Cocktail Balls – new formats hitting the market


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Designed by the Tequila Patron brand, these ping pong balls are loaded with citrus and herbs. Once in contact with alcohol or soda, the balls aromatize your drink perfectly by forming a cloud of bubbles.

Bildergebnis für piwee boule cocktail

A little sexier than an Aspirin in a glass of water!

Bildergebnis für piwee boule cocktail

For the moment, they are only available in one bar in Virginia, US. But the idea is great and I am convinced that we will quickly find these balls in our bars and supermarkets.


Why not??? Its a simple idea that goes viral because of the fun factor! Yours, Fran