Blow by Byredo: a new way of perfuming your skin

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Beauty, blog, Blow, Byredo, customization, device, diffuser, fragrance, Franziska Josteit, hair, In-Imitable, marketing, packaging, perfume, scent

A new fragrance delivery machanism from Byredo just hit the social media channels: Blow by Byredo. You blow the perfumed air on your skin instead of spraying it.

This device also allows customization: there are 5 fragrance capsules inside, which are blended according to your taste to create you own signature.

Blow seems to be inspired by electronic home fragrance diffusers.

And? Are you blown away by this innovation? Yours, Fran

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Choose your Mood on the go!

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aroma, Aroma2go, blog, design, diffuser, fragrance, Franziska Josteit, In-Imitable, marketing, My Mood, perfume, scent, technology, togo, USB

I see more and more USB stick aroma diffusers popping up at the moment!

Basically for your laptop at work, for the car during a ride, at home etc.

You need an uplift at work? Take the My Mood “Feel Uplifted” USB stick and let the aroma get to your brain quickly.

If you rather need to focus, put the “Focused” USB stick in your laptop.

Aroma2go is another company playing the same game. It’s surely a new on-the-go trend with fragrances.

Do you guys also see those products on the shelfs? Yours, Fran

The 5 seasons experience by Alessi

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AHHH, Alessi, BRRR, candle, collection, design, Designer, diffuser, Dutch, Five Seasons, fragrance, Franziska Josteit, GRRR, HMM, Home, In-Imitable, Italy, kitchen, Marcel Wanders, Milan Design Week, perfume, perfumer, scent, SHHH

The iconic Italian product brand Alessi just launched their latest Five Seasons home fragrance collection.

Alessi has produced everyday designer objects since 1921, and in fact, most of us have a few products from them in our home, most likely in the kitchen. They frequently partner with some of the best designers in the world, and for this collection it was Dutch designer Marcel Wanders.

Together, they’ve launched the Five Seasons collection composed of 5 fragrances based on the four seasons, plus a mysterious, sensual and spiritual 5th season – all for the home.

At the launch party during the Milan Design Week, they served 5 cocktails designed to ‘match’ each of the fragrances. What a gorgeous idea to imagine how a fragrance would taste and look if translated into a refreshing drink.

The collection has room perfumes, candles, and diffusers, and emphasizes obviously on the unique scents that will fit any décor.

The 5 fragrances are named: BRRR, AHHH, HMM, GRRR, SHHH.

Have a look at the beautiful website to get even more inspired! Enjoy your sunny sunday evening guys!!! Yours, Fran