The worlds first distilled non-alcoholic spirits

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alcohol free, bar, Ben Branson, blog, cocktail, distilled, distillery, flavor, Franziska Josteit, In-Imitable, liquor, marketing, non-alcoholic, packaging, Seedlip, spirit, taste, The Challenger Project

Cocktail bars are also expanding their options to attract trendy teetotalers.
Meet Seedlip, a non-alcoholic “spirit” distilled from herbs. In 2017, Seedlip
was added to the cocktail menu at bars including the NoMad Bar at the
NoMad Hotel in New York, and the American Bar at London’s Savoy.

Seedlip contains no alcohol, but the taste calls to mind a liquor, elevating the mocktail experience through its flavor profile and artistic branding.
“You’ve got a good, long, grapefruit citrus finish,” founder Ben Branson told
The Challenger Project. “This is something to sip. It’s not something to gulp
down. There’s an adult aspect to this.”

Why it’s interesting: The global alcohol market saw a sluggish 2016, including
the first decline in consumption in the United States since 2011, according
to figures from the International Wine and Spirits Record.

By comparison, the global non-alcoholic beverage market is projected to reach $1.6 trillion by 2025, up from just over $967 billion in 2016, according to a 2017 report from Grand View Research. In the future, look for more elevated experiences geared specifically towards non-alcoholic drinkers.

What a beautiful packaging!!! Already looking at it makes me happy! Yours, Fran

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The Cure, the new mood restaurant!

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blog, flavor, food, fragrance, Franziska Josteit, Health, In-Imitable, marketing, mood, Paris, perfume, Restaurant, scent, taste, The Cure

The Cure is a brand-new restaurant in the 9th arrondissement of Paris offering you to eat in accordance with your mood and to correct it if need be. Food can play a major role on your state of mind!

Whether you feel depressed or whacked or if you only feel like boosting your memory, Stéphanie, the place’s owner has a menu for you.

If you feel tired: wheat, chickpea, carrots, onions, zucchinis, peppers, spinach, cashew nuts, hemp seeds, Alfredo sauce served with a chestnut cake. If you feel annoyed: pearled barley, whole wheat, chorizo, garlic, tomatoes and lemon, served with a chocolate, hazelnut and almond cookie.

According to the owner, the effect will not necessarily be immediate, but a week of mood-menu and you will be more serene.

The mood topic is seen everywhere at the moment – good timing to come up with a Restaurant! Yours,  Fran

The smell-taste experiment

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experiment, fragrance, Franziska Josteit, GMM, Good Mythical Morning, In-Imitable, perfume, scent, smell, taste

Rhett & Link from the daily morning talk show named Good Mythical Morning are tasting food with their noses. The hypothesis is that actually 50% of our tasting is smelling… Watch this video to get more insights:

Funny experiment to watch – the guys are just entertaining! Yours, Fran

The first cocktail library

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alcohol, blog, cocktail, design, DIY, flavor, Franziska Josteit, In-Imitable, library, perfume, Pernod Ricard, scent, spirits, taste, technology

Pernod Ricard is pushing further into the Internet of Things by launching the world’s first connected cocktail library, allowing consumers to put together shopping lists, learn cocktail recipes and order spirits online.

See how it works in this clip:

 

The new luxurious hometainment device! Enjoy your week! Yours, Fran