Tauer creates all-round perfumes!

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Andy Tauer, art, Beauty, blog, design, experience, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, perfume, perfumery, scent, smell, Tauer perfumes, technology

Switzerland-based perfumer Andy Tauer has launched three room perfumes, which can also perfume your skin and fabrics.

Tauer says, “The room fragrances are rich in naturals, and are micro encapsulated in a carrier, making them last. And because they are water based: they are safe to use, too.”

He adds “the sprayer is simply amazing. This is actually pretty hightech. It even sprays upside down!”

Enjoy your After-Work drinks! You deserve it! Yours, Fran

Foolproof Blending Tool Kit

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blending, blog, Demeter, design, DIY, experience, flavor, Foolproof Blending Tool Kit, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, perfume, perfumery, personalization, scent, smell

Layering scents is wonderful and rewarding, but sometimes it would be great to be able to blend your own scent and just carry it around with you in a bottle.

Now you can.
The Demeter Blending Tool Kit includes:
• ONE Fragrance Funnel
• SIX Droppers
• ONE 1 oz Refillable Bottle with Pump, Cap and a Customizable Label
• BLENDING STRIPS for easy blending

Everything you need to blend and personalize your own fragrance, using Demeter single note scents as your palette.  
All Demeter colognes are reusable, so they can be opened and the fragrances mixed in the Blending Bottle.

Express your scent-creativity the way you want! Lots of love from Romania. Yours, Fran

Damn Rebel B*tches

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art, Beauty, blog, Damn Rebel Bitches, design, fragrance, Franziska Josteit, In-Imitable, marketing, perfume, perfumer, perfumery, Reek, scent, smell, Urban Reivers

Reek by Urban Reivers, a fragrance brand launched by Sara Sheridan in 2016, celebrates brave and rebellious Scottish women.

Its first scent, Damn Rebel B*tches, is made in collaboration with female perfumer Sarah McCartney of 4160 Tuesdays.

The new campaign uses untouched images of real women.

Adventurous images! I like!
Best wishes from Romania (holiday trip). Yours, Fran

Byredo Is Making IKEA-Themed Perfume

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Ben Gorham, blog, Byredo, candles, design, fragrance, Franziska Josteit, IKEA, In-Imitable, marketing, perfume, scent, Sweden

The Swedish retailer has tapped luxury perfume brand Byredo’s Ben Gorham to “explore new ways of adding scents in your home.”

The collection wants to take a “democratic approach to smell” and will feature a range of candles and perfumes.

 

Byredo’s regular scent range doesn’t come cheap — with candles costing $80 and perfume $150, so let’s hope IKEA helps lower those prices considerably.

Curious to smell! Yours, Fran

A direct line to consumer tastes – Givaudan is teaching fashion students

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art, Beauty, blog, conde nast international, design, fabrics, fashion, fragrance, Franziska Josteit, Givaudan, In-Imitable, innovation, marketing, perfume, perfumer, perfumery, scent, Shanghai, smell

The Shanghai-based Center of Fashion and Design is one of Asia’s most vibrant outposts for cutting-edge ideas in couture, clothes and concepts. It is here that passionate fashionistas study every aspect of fashion design, branding and marketing. This includes fragrance, an essential brand extension for every designer.

Givaudan has been invited to train students in fragrance appreciation and understanding as part of the school’s Luxury Marketing curriculum. As a fragrance leader in China, Givaudan is recognised by customers and industry alike as a trusted and expert partner in the art of perfume. Here is a link to the course.

Great vision indeed! I wish you a lovely week! Yours, Fran

Liquidless Scent Diffusers – Mix & Match

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air freshener, blog, design, fragrance, Franziska Josteit, In-Imitable, marketing, NEST, perfume, room, scent, ScentStick

A first-of-its kind innovation, the Liquidless Diffuser from NEST delivers a unique way to transform any room. The innovation begins with the ScentStick – each one has been infused with pure fragrance oil to impactfully release scent.

The custom-designed, open silver vessel holds up to 5 ScentSticks so you can adjust the level of fragrance to your preference. Available in Bamboo, Moroccan Amber, and Grapefruit. But you can also mix & match depending on your mood!

How about 2 sticks of Bamboo paired with 2 sticks of Grapefruit and 1 Moroccan Amber?

The customized trend is unstoppable! Great idea guys! Yours, Fran

Laundry Dinner

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blog, design, Dezeen, food, fragrance, Franziska Josteit, Iftach Gazit, In-Imitable, Industrial Design, perfume, scent, Sous La Vie, technology, Tel Aviv, washing

Tel Aviv student Iftach Gazit has designed food bags that can be added to the laundry cycle to cook dinner at the same time. The Sous La Vie bags, which were designed as part of Gazit’s Industrial Design course at Bezalel Academy of Arts and Design, rely on the sous-vide method of cooking.

This immerses vacuum-sealed food in hot water over a long period of time, and ensures meals are evenly cooked and stay moist. Gazit’s bags are made from waterproof Tyvek paper, which keeps the food soap-free.

Cooking vegetables? Set your machine to ‘cotton’ for a short duration program.

Great innovations happening here! Yours, Fran

The first cocktail library

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alcohol, blog, cocktail, design, DIY, flavor, Franziska Josteit, In-Imitable, library, perfume, Pernod Ricard, scent, spirits, taste, technology

Pernod Ricard is pushing further into the Internet of Things by launching the world’s first connected cocktail library, allowing consumers to put together shopping lists, learn cocktail recipes and order spirits online.

See how it works in this clip:

 

The new luxurious hometainment device! Enjoy your week! Yours, Fran

Smelling online? How to sell perfume nowadays

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blog, design, Eric Korman, fragrance, Franziska Josteit, In-Imitable, marketing, Moab, music, online, perfume, Phlur, photography, scent, selling

 

How to sell a fragrance online? As a brand that’s attempting the impossible — selling scents without having smelled them — Phlur’s method is pretty innovative. Its a new brand where you can see and hear your new favorite fragrance.

Shoppers are encouraged to browse each scent’s accompanying photos and music and then choose the scent that speaks to them most.

In the case of Moab, for example, if you jive with a hot desert aesthetic and the soft, sensual tunes on its Spotify playlist, the Austin-based Phlur thinks you’ll dig its spicy scent.

If you want to be sure that Moab is really your favorite one, you can order a small sample too. The package also includes the nice visuals to get you in the right mood at home.

A real reflection of our times I believe! Happy week, Fran

Falling asleep with Oria

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blog, design, fragrance, Franziska Josteit, Givaudan, Health, In-Imitable, marketing, Oria, perfume, perfumery, scent, SensorWake, sleep, technology

Waking up to the smell of bacon every day may not be plausible, but you may be able to fall asleep to some equally pleasant (though less … meaty) smells. Meet the Oria from Sensorwake, described as a “smart, intuitive, and nonintrusive device that improves sleep quality and recharges our personal batteries using the power of scents.”

It’s a follow-up to Sensorwake’s first product, an olfactory alarm clock that woke you up with pleasant smells. The Oria, however, isn’t as interested in getting you out of bed as it is about enjoying your time in bed. By working with fragrance and flavor specialists at Givaudan, Sensorwake has created a device that employs sleep enhancing fragrances to help you sleep better and longer, and wake up feeling more refreshed.

In studies conducted by Givaudan and the Clinical Sleep Center at Loughborough University, scientists have determined that certain smells do indeed impact sleep quality. To that end, Oria is using two patented scents to help you get some rest.

Bedtime innovations are always welcome! Yours, Fran