Byredo Is Making IKEA-Themed Perfume

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Ben Gorham, blog, Byredo, candles, design, fragrance, Franziska Josteit, IKEA, In-Imitable, marketing, perfume, scent, Sweden

The Swedish retailer has tapped luxury perfume brand Byredo’s Ben Gorham to “explore new ways of adding scents in your home.”

The collection wants to take a “democratic approach to smell” and will feature a range of candles and perfumes.

 

Byredo’s regular scent range doesn’t come cheap — with candles costing $80 and perfume $150, so let’s hope IKEA helps lower those prices considerably.

Curious to smell! Yours, Fran

A direct line to consumer tastes – Givaudan is teaching fashion students

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art, Beauty, blog, conde nast international, design, fabrics, fashion, fragrance, Franziska Josteit, Givaudan, In-Imitable, innovation, marketing, perfume, perfumer, perfumery, scent, Shanghai, smell

The Shanghai-based Center of Fashion and Design is one of Asia’s most vibrant outposts for cutting-edge ideas in couture, clothes and concepts. It is here that passionate fashionistas study every aspect of fashion design, branding and marketing. This includes fragrance, an essential brand extension for every designer.

Givaudan has been invited to train students in fragrance appreciation and understanding as part of the school’s Luxury Marketing curriculum. As a fragrance leader in China, Givaudan is recognised by customers and industry alike as a trusted and expert partner in the art of perfume. Here is a link to the course.

Great vision indeed! I wish you a lovely week! Yours, Fran

Liquidless Scent Diffusers – Mix & Match

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air freshener, blog, design, fragrance, Franziska Josteit, In-Imitable, marketing, NEST, perfume, room, scent, ScentStick

A first-of-its kind innovation, the Liquidless Diffuser from NEST delivers a unique way to transform any room. The innovation begins with the ScentStick – each one has been infused with pure fragrance oil to impactfully release scent.

The custom-designed, open silver vessel holds up to 5 ScentSticks so you can adjust the level of fragrance to your preference. Available in Bamboo, Moroccan Amber, and Grapefruit. But you can also mix & match depending on your mood!

How about 2 sticks of Bamboo paired with 2 sticks of Grapefruit and 1 Moroccan Amber?

The customized trend is unstoppable! Great idea guys! Yours, Fran

Laundry Dinner

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blog, design, Dezeen, food, fragrance, Franziska Josteit, Iftach Gazit, In-Imitable, Industrial Design, perfume, scent, Sous La Vie, technology, Tel Aviv, washing

Tel Aviv student Iftach Gazit has designed food bags that can be added to the laundry cycle to cook dinner at the same time. The Sous La Vie bags, which were designed as part of Gazit’s Industrial Design course at Bezalel Academy of Arts and Design, rely on the sous-vide method of cooking.

This immerses vacuum-sealed food in hot water over a long period of time, and ensures meals are evenly cooked and stay moist. Gazit’s bags are made from waterproof Tyvek paper, which keeps the food soap-free.

Cooking vegetables? Set your machine to ‘cotton’ for a short duration program.

Great innovations happening here! Yours, Fran

The first cocktail library

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alcohol, blog, cocktail, design, DIY, flavor, Franziska Josteit, In-Imitable, library, perfume, Pernod Ricard, scent, spirits, taste, technology

Pernod Ricard is pushing further into the Internet of Things by launching the world’s first connected cocktail library, allowing consumers to put together shopping lists, learn cocktail recipes and order spirits online.

See how it works in this clip:

 

The new luxurious hometainment device! Enjoy your week! Yours, Fran

Smelling online? How to sell perfume nowadays

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blog, design, Eric Korman, fragrance, Franziska Josteit, In-Imitable, marketing, Moab, music, online, perfume, Phlur, photography, scent, selling

 

How to sell a fragrance online? As a brand that’s attempting the impossible — selling scents without having smelled them — Phlur’s method is pretty innovative. Its a new brand where you can see and hear your new favorite fragrance.

Shoppers are encouraged to browse each scent’s accompanying photos and music and then choose the scent that speaks to them most.

In the case of Moab, for example, if you jive with a hot desert aesthetic and the soft, sensual tunes on its Spotify playlist, the Austin-based Phlur thinks you’ll dig its spicy scent.

If you want to be sure that Moab is really your favorite one, you can order a small sample too. The package also includes the nice visuals to get you in the right mood at home.

A real reflection of our times I believe! Happy week, Fran

Falling asleep with Oria

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blog, design, fragrance, Franziska Josteit, Givaudan, Health, In-Imitable, marketing, Oria, perfume, perfumery, scent, SensorWake, sleep, technology

Waking up to the smell of bacon every day may not be plausible, but you may be able to fall asleep to some equally pleasant (though less … meaty) smells. Meet the Oria from Sensorwake, described as a “smart, intuitive, and nonintrusive device that improves sleep quality and recharges our personal batteries using the power of scents.”

It’s a follow-up to Sensorwake’s first product, an olfactory alarm clock that woke you up with pleasant smells. The Oria, however, isn’t as interested in getting you out of bed as it is about enjoying your time in bed. By working with fragrance and flavor specialists at Givaudan, Sensorwake has created a device that employs sleep enhancing fragrances to help you sleep better and longer, and wake up feeling more refreshed.

In studies conducted by Givaudan and the Clinical Sleep Center at Loughborough University, scientists have determined that certain smells do indeed impact sleep quality. To that end, Oria is using two patented scents to help you get some rest.

Bedtime innovations are always welcome! Yours, Fran

Play your scent playlist at home!

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air care, air freshener, Êverie, blog, design, device, fragrance, Franziska Josteit, In-Imitable, interior perfum, marketing, perfume, scent

Êverie lets us dream about a beautiful fragranced home, where you can play your own scent playlist.

The beauty of a well chosen perfume that is a reflection of you and your interior.

Select the capsule of perfume that you desire, you can choose from 16 creations. Slide the capsule in The Parfumeur d’Intérieur to play each note of its composition, whenever you feel like it!

The device is programmable, smart and mobile. The 16 different choices are encapsulated pure perfume oils that will be evaporated in a dry mist to fragrance your home.

Design and pure perfumery seems to be beautifully merged here! Yours, Fran

 

Copper clock uses perfume to tell time

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clock, copper, design, fragrance, Franziska Josteit, IMM Cologne, In-Imitable, marketing, olfaction, Patrick Palcic, perfume, scent, time

German designer Patrick Palcic presented at this year’s IMM Cologne a copper clock, where perfume leaks at hourly intervals onto the copper face.

Palcic created the clock, named “Es Liegt was in Der Luft” – or There Is Something in the Air – to offer an alternative way to tell the time.

“The olfactory clock allows the user to experience the passage of time in a different way: Instead of the time being read, as with other timepieces, it hangs in the air and is inhaled” says the artist.

Seems like a fun project! Have a nice week. Yours, Fran

Design made in heaven…

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advertising, blog, design, fashion, fragrance, Franziska Josteit, In-Imitable, marketing, perfume, scent, video

Christian Louboutin is a French fashion designer, whose style is famous for very creative design. He also has a small perfume line that convinces due to their fabulous videos. Have a look here:

… or here:

I’m wondering where i can smell those perfumes… apparently not in Amsterdam! Lots of love. Yours, Fran