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In-Imitable Fragrance Passion

~ Crazy innovations in the scent & flavor industry

In-Imitable Fragrance Passion

Tag Archives: night

The sleepiest print ad ever made

06 Wednesday Jun 2018

Posted by Franziska in Media, Raw Materials, Scent Facts

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Franziska Josteit, Gary Rolf, IKEA, In-Imitable, lavender, Memac Ogilvy, music, night, noise, print ad, Rohit Venkatesh, Sömnig, sleep

Ikea’s print ad serves a useful purpose by aiming to help people get a good night’s sleep.

“Sömnig”, which is Swedish for sleepy, was designed to be torn out of a magazine and placed beside a bed to demonstrate the quality of Ikea’s mattresses. When activated, it emits a white noise frequency that masks unwanted noises.

Ähnliches FotoIt also includes an aromatic lavender port and was printed using lavender infused ink, a scent which is known to help relax muscles and lower heart rate.

Nighty night! Yours, Fran

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