Customized hair care E-Brand in China

Tags

blog, China, customization, fragrance, Franziska Josteit, hair, Henkel, In-Imitable, marketing, My Specialist, perfume, personalization, scent, Schwarzkopf, trend

Henkel has announced the launch in China of a new line it is describing as the ‘first customized hair care e-brand scientifically designed to meet every customer’s individual hair needs’. Schwarzkopf My Specialist is based on advanced microscopic testing and is being launched in cooperation with Chinese online shopping site Tmall.

Consumers send their hair samples to the My Specialist lab, and after analysis they receive a shampoo with nine power shots, especially recommended for that person’s needs.

“We want to stay on top of the personalization trend and grow our consumer relationships. We believe Schwarzkopf My Specialist will definitely improve the consumer experience and journey,” said Kesinee Charoenchitpaisarn, Regional Marketing Director, Schwarzkopf Hair Care Asia Pacific.

I wish you a lovely week! Yours, Fran

Advertisement

A step away from shampoo and conditioner

Tags

Beauty, blog, Eli Halliwell, fragrance, Franziska Josteit, hair, Hairstory, In-Imitable, innovation, marketing, New Wash, perfume, perfumery, scent, shampoo

Recently, a hair expert has claimed that shampooing is, in fact, the worst thing we can do for our hair. Eli Halliwell, CEO of Hairstory, has warned that we could be damaging our hair without realising it. He is now on a mission to make us ditch our shampoo.

He says: “When you’ve grown up always doing something you don’t question it. The reality is that shampoo is a product that was made to be too strong for its use.

When people first invented shampoo, they decided the cleaner we can be, the better. And that made perfect sense for your hands, for your dishes, hospital floors, for carpets, but it doesn’t make sense for your skin or your hair.”

Eli added: “When you use shampoo what happens on your hair and scalp is you end up stripping away you body’s natural protective barrier. Your body responds by fixing itself and reproducing those oils in that barrier, and you end up in a vicious cycle, where you over clean and you over-produce oil. And you immediately think, I’m getting that grease again, I need some more shampoo’.”

The chemicals are so similar to what we use to clean clothes, he says, you could effectively pour shampoo in your washing machine and washing powder on your hair – although he doesn’t advise it.

Hairstory, which is being officially launched in the UK, has come up with New Wash, which aims to restore hair’s natural balance. New Wash is basically an oil-based cleanser for your hair and scalp.

Eli explains: “The way New Wash cleans, it grabs on to oil and dirt and things just as strongly. The magic is the side that grabs onto the water just doesn’t grab on as well. So when you rinse, the bond with the water is only strong enough to pull away from your scalp things that are loosely attached, so it’s not strong enough to pull away your body’s natural protective barrier.”

Conclusion: if you wash your hair all the time and it’s still greasy – this could be why.

Find the full video here.

Well, have a nice un-washed week 😉

Yours, Fran

Love, Beauty & Planet

Tags

Beauty, blog, concentration, Conscious, consumption, fragrance, Franziska Josteit, hair, In-Imitable, L’Oréal, Love Beauty & Planet, perfume, planet, reduction, scent, sustainability, Unilever, water

Brands are reducing the water content of their products, driven both by sustainability concerns and by consumer demand for more concentrated, effective products.

Love Beauty and Planet started with one goal…

“To make you more beautiful and give a little love to our planet. We want to help make a little difference towards a happier, less wasteful planet, with every shower. Our approach is a holistic one, encompassing the entire product life cycle and beyond. We’ve given careful thought to our ingredients, product packaging, and social partnerships. We call it our passionate journey of #smallactsoflove, and we’re just getting started.”

Unilever has launched a water-smart initiative which aims to develop products across its brands that reduces its water footprint. The brand’s new Love Beauty and Planet collection, launched in 2018 in the United States, incorporates “fast-rinse technology” in hair conditioners so less water will be used.

Also L’Oréal has committed to reduce 60% of water consumption per finished product by 2020, compared to the amounts it used in 2005, and is already making efforts to reduce water consumption in its plants.

Our future will be brighter! Yours, Fran

Blow by Byredo: a new way of perfuming your skin

Tags

Beauty, blog, Blow, Byredo, customization, device, diffuser, fragrance, Franziska Josteit, hair, In-Imitable, marketing, packaging, perfume, scent

A new fragrance delivery machanism from Byredo just hit the social media channels: Blow by Byredo. You blow the perfumed air on your skin instead of spraying it.

This device also allows customization: there are 5 fragrance capsules inside, which are blended according to your taste to create you own signature.

Blow seems to be inspired by electronic home fragrance diffusers.

And? Are you blown away by this innovation? Yours, Fran

BLOWOUT AND INHALE

Tags

Beauty, blog, Delicious Dryer, design, fragrance, Franziska Josteit, hair, Ian Bok, In-Imitable, innovation, marketing, perfume, scent, smell

This design aims to help you smell as delicious as you’ll look after using it! It’s called the Delicious Dryer and while it’s colored like cotton candy, you shouldn’t try tasting it.

You can, however, fill it with a scent cartridge of your choice! As you blow-dry your hair, it will lightly disperse your favorite scent, leaving you feeling fresh and clean!

You can refill easily when you consume all the essences or want to change into a different scent.

Designer: Ian Bok

Those are the different scent option:

New innovations blowing our minds!!! I like! Yours, Fran