The sleepiest print ad ever made

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Franziska Josteit, Gary Rolf, IKEA, In-Imitable, lavender, Memac Ogilvy, music, night, noise, print ad, Rohit Venkatesh, Sömnig, sleep

Ikea’s print ad serves a useful purpose by aiming to help people get a good night’s sleep.

“Sömnig”, which is Swedish for sleepy, was designed to be torn out of a magazine and placed beside a bed to demonstrate the quality of Ikea’s mattresses. When activated, it emits a white noise frequency that masks unwanted noises.

It also includes an aromatic lavender port and was printed using lavender infused ink, a scent which is known to help relax muscles and lower heart rate.

Nighty night! Yours, Fran

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The ‘sounds’ of fragrance played at Paris museum

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blog, Constellation, Daniel Sonabend, fragrance, France, Franziska Josteit, In-Imitable, Jason Bruges Studio, Le Grand Musée du Parfum, marketing, music, Paris, perfume, pyramid, scent

Scent Constellation, a new album created by composer Daniel Sonabend, is being played at an installation at Le Grand Musée du Parfum in Paris.

A musical album that captures the ‘sounds’ of fragrance is due to launch on 1 June.

The Scent Constellation album will feature five musical fragrance compositions: Eau de Cologne, Oriental, Fougère, Floral and Chypre.

Created by Jason Bruges Studio, the installation is designed to portray the perfume creation process and scent pyramid through sound.

The sounds play for as long as each fragrance note lasts with a fast-evaporating top note represented by a short sound, and a lingering base note playing for longer.

Sonabend, based in London, specialises in creating music for scent and was commissioned to create Cartier’s first Unidentified Scent Object – Le Nudge Parfumé (The Perfumed Cloud).

To listen to a preview, click here.

Etat Libre d’Orange creates luxury perfume out of trash and worms

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blog, Etat Libre d’Orange, fragrance, Franziska Josteit, I am Trash, In-Imitable, luxury, marketing, perfume, scent, sustainability, trash, worms

‘I Am Trash’ is a new perfume made from, well, trash and it’s defying convention.

Etat Libre d’Orange believes perfumers have a role to play in using senses to change mentalities. Here is the ad:

Etat Libre d’Orange has teamed up with Ogilvy Paris to develop a luxury scent named Les Fleurs du Déchet (The Flowers of Waste).

The fragrance, which has notes of mouldy fruit and earthworms, has the English brand name ‘I am Trash’ and was created to put the focus on the waste that luxury often represents.

Enjoy your weekend to the fullest! Yours, Fran

Smart Fart, the revolutionary pill that makes your gas smell lovely!

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blog, campaign, fragrance, Franziska Josteit, Health, In-Imitable, Indigogo, marketing, perfume, pill, scent, Smart Fart, smell, start-up

Smart Fart is an innovative new pill that teaches ‘The art of fart’ by making human fart smell like perfumes! Crazy story… but let’s keep our hopes up!

The pill, who recently launched on Indiegogo, will make farting in public or at home less embarrassing as there will be no stinky smells, only a breeze of perfumed air.

The campaign launched with a goal of $1,200,000 and has already started to receive good reviews from the backers, obviously considering that farting is a universal phenomenon.

Will our future look a little brighter after this launch? Yours, Fran

Supernutural – grind your nuts in store

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blog, butter, creame, flavor, fragrance, Franziska Josteit, Germany, Health, healthy living, Heyqnut, In-Imitable, marketing, nuts, scent, trend

Heyqnut is a grinding machine that prepares fresh nut butter in stores such as your local supermarket. The idea is coming from Germany, where the concept starts creating buzz around the world!

The idea makes total sense: people want to know more & more what exactly they are consuming! Plus we want to live healthier, whilst having a positive eating experience. Fast, uncomplicated and affordable.

The nice thing about Heyqnut is that your nut cream can firstly be made of multiple nuts, but secondly be used for multiple purposes: nice soups, pasta dishes, delicious curries, desserts, chocolate-creams or just pure on your bread. More info can be found on their website.

Enjoy your time-out! Yours, Fran

Grown offers more yummy adaptogens

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adaptogens, blog, boost, fatigue, flavor, fragrance, Franziska Josteit, Grown, Health, immune system, In-Imitable, perfume, scent, sleep, supplements, tonic

GROWN has created a new format for adaptogens: supplements that help to boost cortisol and balance stressors that goes beyond powdered supplements.

The range of three adaptogenic herb and mushroom tonics consists of a morning iteration to combat fatigue, a mushroom tonic to boost the immune system and a calming evening adaptogen.

The liquid supplements can either be added to drinks like tea, coffees and smoothies or pipetted straight onto the tongue, making it easy to incorporate into daily life. ‘At GROWN we are not asking you to change your daily rituals, but simply add to the ones you already have,’ states the brand website.

Interesting format – Boost your health with a drop! Yours, Fran

Eye catching veggie inspired beauty line

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Beauty, blog, design, experience, fragrance, Franziska Josteit, Germany, handsomveggies, Health, In-Imitable, innovation, marketing, multi-sensory, nature, packaging, perfume, perfumery, scent, smell, trend

“Hands on Veggies” places importance on precious, natural fermented ingredients that act as preserving agents while also caring for the skin…. Oils, fermented substances and extracts are part of the natural, vegetable components that make up their products.

Im mostly in love with the images and the packaging!

Let’s connect with nature again! A walk in the forest this weekend? Yours, Fran

Immersive cocktail experience in London

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art, Berkeley hotel, blog, cocktail, design, experience, experiment, flavor, fragrance, Franziska Josteit, In-Imitable, innovation, London, luxury, marketing, multi-sensory, out of the blue, perfume, perfumer, perfumery, scent, smell, technology, trend

In a secret room hidden in the ever-sophisticated Berkeley hotel in London, there exists an immersive cocktailing experience like no other on the planet…

It’s called “Out of the Blue”, and it’s something like a cross between a very fancy cocktail bar and a very advanced virtual reality project. Rest assured, it’s the first of its kind—and a substantial amount of booze is involved.

To participate, you’ll you’ll visit the website and make a reservation. The room only accommodates four people per hour, so you can imagine it’s a pretty hot ticket…

The room is a 360-degree projection environment, meaning you’ll be surrounded on all sides by screens capable of transporting you to some very nice places. Thankfully, they’ve specifically designed film, combined with molecular scents, to match a totally bespoke set of four taster-sized cocktails.

The whole experience is basically cocktail-induced synesthesia.

Enjoy your sunday! Yours, Fran

The Scent: A Polysensorial dinner experience

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blog, chef, dinner, experience, flavor, fragrance, Fragrantica, Franziska Josteit, gourmand, In-Imitable, perfume, Philippe Paparella, Polysensorial, scent, Shaun Watson, Symrise, the scent

Symrise, a German fragrance & flavor manufacturer, invited for an aromatic dinner in Dubai to enjoy food, perfume accords and music.

The three courses of the dinner menu included three accords: “Contrast” for the starter, “Metissage” for the main course and “Overdose” for the desert. At the end of the dinner, there was a final scent presented, especially developed for this occasion by perfumer Philippe Paparella (senior perfumer at Symrise).

For the contrast accord for instance, people were given a gourmand accord built on a contract of sweet and salty elements: cereals, roasted hazelnut, sea salt whilst eating smoked salmon panna cotta with baked artichokes, caramelized leeks and hazelnut oil.

Curious about the rest of the menu? Check it out on Fragrantica.

Yours, Fran

 

Woman can smell Parkinson’s disease

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blog, disease, fragrance, Franziska Josteit, Health, In-Imitable, innovation, Joy Milne, Parkinson's, perfume, scent, skin, symptoms, technology, The Telegraph

A British woman who can smell Parkinson’s disease has helped scientists discover 10 molecules linked to the condition which could lead to the first diagnostic test.

Joy Milne, conducting an experiment by sniffing a t-shirt to see if it’s owner has Parkinson’s disease.

It all began when Mrs Milne claimed she detected a change in the odour of her husband six years before he was diagnosed with the condition.

When researchers conducted tests with Mrs Milne they found that she was indeed able to distinguish people living with Parkinson’s from people without the condition by smelling skin swabs taken from both groups.

In one case, Mrs Milne identified an individual who had Parkinson’s, but at the time had not been diagnosed yet with the condition, because the person had no symptoms.

Now scientists have identified the 10 molecules which appear in high concentration of the skin swabs from Parkinson’s patients.

Our future looks much brighter! Happy holidays for you! Yours, Fran