Re-inventing fine fragrances – water based perfumes

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alcohol, Behnaz, blog, Buly 1803, CB, Christopher Brosius, Eau Triple, fragrance, Franziska Josteit, I Hate Perfume, In-Imitable, marketing, organic, perfume, Pure Neroli, Pure Rose, scent, SCENT IS LIFE, water

When someone thinks of perfume the first thing that comes in mind is alcohol. The second thing might be oil, but no one ever thinks of water. In an attempt of total fragrance re-invention, three brands create organic water-based perfumes to prove that simplicity can be miraculous.

“SCENT IS LIFE”. For Christopher Brosius, the creator of CB I Hate Perfume, the point of a perfume is its scent. As he argues “Your sense of smell is one of the most important factors that defines you as YOU. Perfume is meant to be enjoyed.”

In his effort to create a fragrance that creates feelings and memories, Brosius used the challenging base of water and managed to mix it with oil even if it isn’t rather easy.

Other examples of water based perfumes are Eau Triple by Buly 1803, and Pure Rose and Pure Neroli by Behnaz.

Could the use of water instead of alcohol catch-on as consumers look for more ‘natural’ and ‘less harsh’ options?

Yours, Fran

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Hello after the summer break ;-)

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Beauty, blog, bra uty care, design, experience, fragrance, Franziska Josteit, In-Imitable, marketing, Missha, nature, packaging, perfume, perfumery, scent, smell, toner, trend

Sorry guys, I was on holiday and moved in the meantime as well… lots of new things happening at the moment!

I found this Missha brand promoting their ‘meditanical’ toner. Quite interesting way of presenting and also the word play of medicinal and botanical!

Well, a nice eye-catching packaging can make the difference!

Enjoy your summer holidays 😉

Yours, Fran

The worlds first distilled non-alcoholic spirits

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alcohol free, bar, Ben Branson, blog, cocktail, distilled, distillery, flavor, Franziska Josteit, In-Imitable, liquor, marketing, non-alcoholic, packaging, Seedlip, spirit, taste, The Challenger Project

Cocktail bars are also expanding their options to attract trendy teetotalers.
Meet Seedlip, a non-alcoholic “spirit” distilled from herbs. In 2017, Seedlip
was added to the cocktail menu at bars including the NoMad Bar at the
NoMad Hotel in New York, and the American Bar at London’s Savoy.

Seedlip contains no alcohol, but the taste calls to mind a liquor, elevating the mocktail experience through its flavor profile and artistic branding.
“You’ve got a good, long, grapefruit citrus finish,” founder Ben Branson told
The Challenger Project. “This is something to sip. It’s not something to gulp
down. There’s an adult aspect to this.”

Why it’s interesting: The global alcohol market saw a sluggish 2016, including
the first decline in consumption in the United States since 2011, according
to figures from the International Wine and Spirits Record.

By comparison, the global non-alcoholic beverage market is projected to reach $1.6 trillion by 2025, up from just over $967 billion in 2016, according to a 2017 report from Grand View Research. In the future, look for more elevated experiences geared specifically towards non-alcoholic drinkers.

What a beautiful packaging!!! Already looking at it makes me happy! Yours, Fran

Aroma-Zone DIY workshops

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Aroma-Zone, Beauty, beauty care, blog, cosmetics, DIY, eco, essential oil, fragrance, Franziska Josteit, In-Imitable, Paris, perfume, scent, skin, skincare, workshop

The new Aroma-Zone store welcomes its customers in a complete eco-designed environment made of copper, wood and wicker.

The store counts 1.500 references, including around 200 essential oils from all around the world, ingredients dedicated to DIY cosmetics, and the ready-to-use skincare range.

There are also chemists, advisers, and digital search points to meet demands according to people’s needs.

The program of public and professional workshops, which take place in the training area, reinforce the customer intimacy. Each participant can prepare one or several recipes of natural, ultra-fresh skincare products in groups of 8 to 12 people.

There are two stores in Paris so far.

Lots of love! Yours, Fran

Puglia… ohhh Puglia

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Beauty, blog, do.be.see, experience, food, fragrance, Franziska Josteit, Health, In-Imitable, Italy, luxury, marketing, multi-sensory, nature, perfume, Puglia, retreat, scent, sleep, smell, Yoga

I am sending you energy and love from Puglia, south of Italy! This is my first Yoga Retreat experience, and I have to say that I really enjoy!

We are 14 people from different countries, enjoying good food, nice weather and relaxation.

Yesterday we did a wine tasting at an old castle – what a great experience !

Our teacher for the 5 days.

I smell wonderful flowers (such as gardenia, jasmine, etc.), eat super nice food and relaxing by the pool is also not bad 😉

Yoga in nature! Or on the rooftop…

Thanks to Do.Be.See for organizing this!!!

Yours, Fran

The sleepiest print ad ever made

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Franziska Josteit, Gary Rolf, IKEA, In-Imitable, lavender, Memac Ogilvy, music, night, noise, print ad, Rohit Venkatesh, Sömnig, sleep

Ikea’s print ad serves a useful purpose by aiming to help people get a good night’s sleep.

“Sömnig”, which is Swedish for sleepy, was designed to be torn out of a magazine and placed beside a bed to demonstrate the quality of Ikea’s mattresses. When activated, it emits a white noise frequency that masks unwanted noises.

It also includes an aromatic lavender port and was printed using lavender infused ink, a scent which is known to help relax muscles and lower heart rate.

Nighty night! Yours, Fran

The ‘sounds’ of fragrance played at Paris museum

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blog, Constellation, Daniel Sonabend, fragrance, France, Franziska Josteit, In-Imitable, Jason Bruges Studio, Le Grand Musée du Parfum, marketing, music, Paris, perfume, pyramid, scent

Scent Constellation, a new album created by composer Daniel Sonabend, is being played at an installation at Le Grand Musée du Parfum in Paris.

A musical album that captures the ‘sounds’ of fragrance is due to launch on 1 June.

The Scent Constellation album will feature five musical fragrance compositions: Eau de Cologne, Oriental, Fougère, Floral and Chypre.

Created by Jason Bruges Studio, the installation is designed to portray the perfume creation process and scent pyramid through sound.

The sounds play for as long as each fragrance note lasts with a fast-evaporating top note represented by a short sound, and a lingering base note playing for longer.

Sonabend, based in London, specialises in creating music for scent and was commissioned to create Cartier’s first Unidentified Scent Object – Le Nudge Parfumé (The Perfumed Cloud).

To listen to a preview, click here.

Etat Libre d’Orange creates luxury perfume out of trash and worms

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blog, Etat Libre d’Orange, fragrance, Franziska Josteit, I am Trash, In-Imitable, luxury, marketing, perfume, scent, sustainability, trash, worms

‘I Am Trash’ is a new perfume made from, well, trash and it’s defying convention.

Etat Libre d’Orange believes perfumers have a role to play in using senses to change mentalities. Here is the ad:

Etat Libre d’Orange has teamed up with Ogilvy Paris to develop a luxury scent named Les Fleurs du Déchet (The Flowers of Waste).

The fragrance, which has notes of mouldy fruit and earthworms, has the English brand name ‘I am Trash’ and was created to put the focus on the waste that luxury often represents.

Enjoy your weekend to the fullest! Yours, Fran

Smart Fart, the revolutionary pill that makes your gas smell lovely!

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blog, campaign, fragrance, Franziska Josteit, Health, In-Imitable, Indigogo, marketing, perfume, pill, scent, Smart Fart, smell, start-up

Smart Fart is an innovative new pill that teaches ‘The art of fart’ by making human fart smell like perfumes! Crazy story… but let’s keep our hopes up!

The pill, who recently launched on Indiegogo, will make farting in public or at home less embarrassing as there will be no stinky smells, only a breeze of perfumed air.

The campaign launched with a goal of $1,200,000 and has already started to receive good reviews from the backers, obviously considering that farting is a universal phenomenon.

Will our future look a little brighter after this launch? Yours, Fran

Supernutural – grind your nuts in store

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blog, butter, creame, flavor, fragrance, Franziska Josteit, Germany, Health, healthy living, Heyqnut, In-Imitable, marketing, nuts, scent, trend

Heyqnut is a grinding machine that prepares fresh nut butter in stores such as your local supermarket. The idea is coming from Germany, where the concept starts creating buzz around the world!

The idea makes total sense: people want to know more & more what exactly they are consuming! Plus we want to live healthier, whilst having a positive eating experience. Fast, uncomplicated and affordable.

The nice thing about Heyqnut is that your nut cream can firstly be made of multiple nuts, but secondly be used for multiple purposes: nice soups, pasta dishes, delicious curries, desserts, chocolate-creams or just pure on your bread. More info can be found on their website.

Enjoy your time-out! Yours, Fran