Liquidless Scent Diffusers – Mix & Match

Tags

air freshener, blog, design, fragrance, Franziska Josteit, In-Imitable, marketing, NEST, perfume, room, scent, ScentStick

A first-of-its kind innovation, the Liquidless Diffuser from NEST delivers a unique way to transform any room. The innovation begins with the ScentStick – each one has been infused with pure fragrance oil to impactfully release scent.

The custom-designed, open silver vessel holds up to 5 ScentSticks so you can adjust the level of fragrance to your preference. Available in Bamboo, Moroccan Amber, and Grapefruit. But you can also mix & match depending on your mood!

How about 2 sticks of Bamboo paired with 2 sticks of Grapefruit and 1 Moroccan Amber?

The customized trend is unstoppable! Great idea guys! Yours, Fran

The smell-taste experiment

Tags

experiment, fragrance, Franziska Josteit, GMM, Good Mythical Morning, In-Imitable, perfume, scent, smell, taste

Rhett & Link from the daily morning talk show named Good Mythical Morning are tasting food with their noses. The hypothesis is that actually 50% of our tasting is smelling… Watch this video to get more insights:

Funny experiment to watch – the guys are just entertaining! Yours, Fran

May Kukula’s Aroma set produces homemade room fragrances

Tags

Dezeen, DIY, fragrance, Franziska Josteit, Home, In-Imitable, perfume, scent

German design student May Kukula has created a Moroccan-inspired pot and a set of tools that enable users to “cook” their own bespoke scents.

To create smells, a mixture of ingredients is boiled in a porcelain bowl; simmered over a candle flame, the smell evaporates through a hole in the lid and emits a scent for fragrancing a room.

This is how it works:

Beautiful design and great natural approach! Loving it! Yours, Fran

Medicalised lives – new tea variants

Tags

blog, flavor, fragrance, Franziska Josteit, Health, In-Imitable, marketing, perfume, prescription, scent, tea, Tea Forte, US, wellness

A new line of wellness teas from premium US tea brand Tea Forte really plays on prescriptions.

The company self calls their line ‘Sipscriptions’ with organic teas to help
nourish and support everyday wellness and good health.

Teas seem also to get more and more sophisticated! Let’s sip together! Yours, Fran

 

The first cocktail library

Tags

alcohol, blog, cocktail, design, DIY, flavor, Franziska Josteit, In-Imitable, library, perfume, Pernod Ricard, scent, spirits, taste, technology

Pernod Ricard is pushing further into the Internet of Things by launching the world’s first connected cocktail library, allowing consumers to put together shopping lists, learn cocktail recipes and order spirits online.

See how it works in this clip:

 

The new luxurious hometainment device! Enjoy your week! Yours, Fran

Breathe in cedar wood, breathe out stress

Tags

breathing, cedar, cedar wood, essential oil, experiment, fragrance, Franziska Josteit, Health, In-Imitable, perfume, research, scent, wellness

A study with inhalation of cedar wood shows improvement in mental health & stress responses – Mental illness and stress are becoming more common in the workplace for a number of reasons. The aroma of essential oils has been investigated to improve wellness in a work environment.

The experiment consisted of one room with diffusion of the essential oil and one room without it. The study had participants sit facing a wall and fill out a questionnaire for an understanding of their odor assessment. Participants’ saliva were collected before and four times after they had performed arithmetic work.

The study found inhaling air with volatile compounds of Japanese cedar wood essential oil increased the secretion of dehydroe­piandrosterone sulfate. Therefore, this essential oil is proven to improve the mental health and stress responses of employees.

Fragrance definitely plays a role in brain activity and it influences psychological behavior and body function.

Will cedar wood then be the next trend ingredient for de-stress claims? How could we use this to our advantage? Yours, Fran

 

Exploratorium of coffee

Tags

blog, coffee, consumers, experience, flavor, fragrance, Franziska Josteit, In-Imitable, London, marketing, perfume, scent, Starbucks, The New Black

The New Black is the London branch of a high-end coffee chain, where consumers not just pick up coffee, but they learn more about the beans & the process of coffee brewing.

The New Black is a revolutionary coffee experience, where the different flavours and characteristics of worldwide artisan coffees and teas can be celebrated and enjoyed in one place.

This place seems to take the Starbucks experience to a next level! Customer education and therefore involement is the trick to success! Yours, Fran

Psychoactive Perfumes – a new trend!

Tags

Areaumat Perpetua, behavior, blog, fragrance, Franziska Josteit, Health, In-Imitable, marketing, mood, neurocosmetics, perfume, Psychoactive, scent, Valeur Absolue, well-being, wellness

More and more Brands are developing new fragrances that draw on neuroscience to invoke a physical reaction in the wearer, e.g. combat high levels of stress. Consequently, scents can be enriched to offer wellness benefits in addition to the usual aroma.

Swiss perfumer Valeur Absolue has developed a range of high-end fragrances that incorporate aromachology, the study of how smell affects human behaviour, to create a product that not only smells pleasant, but also acts as a scientifically established mood-enhancer.

President and founder Bénédicte Foucart explains that the neurocosmetics range uses Areaumat Perpetua, an odourless ingredient derived from the immortelle flower, to convey a signal to the nervous system, helping to alleviate stress.

Additional benefits are always welcome! Yours, Fran

 

Falling asleep with Oria

Tags

blog, design, fragrance, Franziska Josteit, Givaudan, Health, In-Imitable, marketing, Oria, perfume, perfumery, scent, SensorWake, sleep, technology

Waking up to the smell of bacon every day may not be plausible, but you may be able to fall asleep to some equally pleasant (though less … meaty) smells. Meet the Oria from Sensorwake, described as a “smart, intuitive, and nonintrusive device that improves sleep quality and recharges our personal batteries using the power of scents.”

It’s a follow-up to Sensorwake’s first product, an olfactory alarm clock that woke you up with pleasant smells. The Oria, however, isn’t as interested in getting you out of bed as it is about enjoying your time in bed. By working with fragrance and flavor specialists at Givaudan, Sensorwake has created a device that employs sleep enhancing fragrances to help you sleep better and longer, and wake up feeling more refreshed.

In studies conducted by Givaudan and the Clinical Sleep Center at Loughborough University, scientists have determined that certain smells do indeed impact sleep quality. To that end, Oria is using two patented scents to help you get some rest.

Bedtime innovations are always welcome! Yours, Fran

Haute Perfumerie meets Well-being

Tags

blog, fragrance, Franziska Josteit, Health, In-Imitable, marketing, perfume, scent, Valeur Absolue, well-being

Valeur Absolue is a fragrance brand where the “Haute Perfumerie meets Well-being”.

They claim natural everlasting extracts in every bottle that deliver a healing beta endorphin boost.

The Well-being factor seems to be more and more important these days! “We design our perfumes (or elixirs of well-being) to enhance emotions in a woman’s life”. Yours, Fran