Tauer creates all-round perfumes!

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Andy Tauer, art, Beauty, blog, design, experience, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, perfume, perfumery, scent, smell, Tauer perfumes, technology

Switzerland-based perfumer Andy Tauer has launched three room perfumes, which can also perfume your skin and fabrics.

Tauer says, “The room fragrances are rich in naturals, and are micro encapsulated in a carrier, making them last. And because they are water based: they are safe to use, too.”

He adds “the sprayer is simply amazing. This is actually pretty hightech. It even sprays upside down!”

Enjoy your After-Work drinks! You deserve it! Yours, Fran

Damn Rebel B*tches

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art, Beauty, blog, Damn Rebel Bitches, design, fragrance, Franziska Josteit, In-Imitable, marketing, perfume, perfumer, perfumery, Reek, scent, smell, Urban Reivers

Reek by Urban Reivers, a fragrance brand launched by Sara Sheridan in 2016, celebrates brave and rebellious Scottish women.

Its first scent, Damn Rebel B*tches, is made in collaboration with female perfumer Sarah McCartney of 4160 Tuesdays.

The new campaign uses untouched images of real women.

Adventurous images! I like!
Best wishes from Romania (holiday trip). Yours, Fran

Somerset House Perfume Exhibition: all about scent

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art, blog, Claire Catterall, exhibition, fragrance, Franziska Josteit, Geza Schoen, In-Imitable, Killian Wells, Lizzie Ostrom, London, Mark Buxton, marketing, Odette Toilette, perfume, scent, Somerset House

Sweat, blood, chlorine and ink. Not a list one would normally associate with fragrance, but a list, nonetheless, that welcomes all those heading to Somerset House’s newest exhibition, Perfume: A Sensory Journey Through Contemporary Scent, opening last week in London.

Arguably the sense we talk and think about the least: smell, has a peculiar place in our lives, with the average person having done little more than consider perfume as a last minute addition to an outfit for years.

For Curator Claire Catterall, and Co-Curator Lizzie Ostrom, AKA Odette Toilette, this newest venture is all about changing the tide. Pinpointing a shift in attitudes, the exhibition aims to stimulate and awaken the senses in a less than ordinary way.  “In the 21^st century perfume is changing,” said Catterall. “We want to smell different. Different from everyone else and different from before. We want to be taken on a journey, to a space in time or a space emotionally.”

This is an initiation into the world for the uninitiated, but rather than showcasing fragrances we’ve all known and loved over the years, 10 rooms champion the scents that break boundaries, the rebels of the industry that are doing things differently.

From Killian Wells to Mark Buxton and Geza Schoen, a cohort of perfumers that look at the industry in a completely different way take exhibit goers on an olfactory journey through experimental scents.

Great event, I wish I could go! Yours, Fran

 

A direct line to consumer tastes – Givaudan is teaching fashion students

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art, Beauty, blog, conde nast international, design, fabrics, fashion, fragrance, Franziska Josteit, Givaudan, In-Imitable, innovation, marketing, perfume, perfumer, perfumery, scent, Shanghai, smell

The Shanghai-based Center of Fashion and Design is one of Asia’s most vibrant outposts for cutting-edge ideas in couture, clothes and concepts. It is here that passionate fashionistas study every aspect of fashion design, branding and marketing. This includes fragrance, an essential brand extension for every designer.

Givaudan has been invited to train students in fragrance appreciation and understanding as part of the school’s Luxury Marketing curriculum. As a fragrance leader in China, Givaudan is recognised by customers and industry alike as a trusted and expert partner in the art of perfume. Here is a link to the course.

Great vision indeed! I wish you a lovely week! Yours, Fran

…If we could eat anything we want…

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art, blog, design, experiment, food, fragrance, Franziska Josteit, Health, In-Imitable, innovation, JINSOO AN, marketing, perfume, Project Nourished, smell, technology, virtual reality

… without regret!!! Project Nourished made it possible!

Similar to the previous post, this project tricks our brain in a smart and visually tempting way!

“Our perception of a meal relies upon different sensory input derived from the visuals, flavors, scents, textures, consistency and auditory feedback of what we eat. By isolating various flavor compounds and recreating their taste and textural profiles — coupled with virtual reality, aromatic diffusion and auditory sensation — we can mimic a surprising amount of eating experience.”

There is still so much to discover! Happy belated Christmas. Yours, Fran

Perfume interpretations in resin for Sculpting Scent exhibition

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art, Design Festival, Dezeen, fragrance, Franziska Josteit, In-Imitable, Laboratory Perfumes, London, perfume, perfumery, resin, scent, sculpture, Zuza Mengham

London Design Festival 2016: London artist Zuza Mengham has created an exhibition of crystal-shaped resin sculptures as a physical interpretation of Laboratory Perfumes‘ range of scents.

Mengham based each brightly coloured sculpture in the exhibition, titled Sculpting Scent, around the brand’s gender-neutral fragrances.

This includes scents like Atlas, containing notes of pipe tobacco alongside rum, vanilla and hay.

Mengham interpreted the different compositions of the fragrances as contrasting colours, angles and visual effects using resin.

She shows citrus scents as clear yellow, and layers translucent resin over speckled, slate-coloured sections to reflect combinations of notes.

The artist has also created pieces with internal patterns that resemble smoke, bubbles, and ink dropped into water. Transparent and opaque sections are placed alongside one another to create light and colour effects.

To me, those sculptures seem to be the perfect encapsulation of scent! Yours, Fran

 

The museum of feelings in NYC

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advertising, airfreshener, art, blog, candles, design, emotions, experiment, fragrance, Franziska Josteit, Glade, Home, In-Imitable, innovation, marketing, NYC, perfume, smell, technology, The Museum of feelings

Welcome to the first museum that reacts to emotions—and turns them into art.

Is New York feeling exhilarated, calm, optimistic? The Museum’s exterior changes color to reflect the mood of the city by scraping social media and other real-time data.

Each installation invites emotional interaction. Touch, feel, play, listen, imagine and breathe. You can even step into the first kaleidoscope controlled by emotion.

“Float through the feeling of calm on a lavender cloud. Use your own biometric data to create a MoodLens—or unique emotional selfie—and match it with a perfect custom fragrance.”

Sponsored by Glade, the bigggest american airfreshener company, you quickly notice that the museum is ‘merely’ a great marketing campaign.

I hope you could still enjoyed the story! Yours, Fran

Fleurs des Rêves – the world’s first colour changing flowers

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art, blog, chameleon, design, experiment, flower, fragrance, Franziska Josteit, innovation, London, marketing, perfume, Perrier-Jouët Champagne, scent, smell, technology, temperature, trends

As cliché as it seems, a bouquet of flowers can still make a great gift, especially if those flowers mysteriously change colors based on certain temperatures…

In collaboration with Perrier-Jouët Champagne, Bompas & Parr created two different chameleon blooms, thermochromatic flowers that magically change to create a more dynamic bouquet than your regular flower shop variety.

Funky idea! This is when nature meets technology. Yours, Fran

SmellSCAPES performance by Klara Ravat

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Amsterdam, art, blog, distillation, experience, fragrance, Franziska Josteit, In-Imitable, Klara Ravat, Mediamatic, multi-sensory, Odorama, perfume, perfumery, scent, smell

In line with last weeks post, I went to the Odorama session called Art + Distillation, and one of the speakers was Klara Ravat with an impressive olfactory performance.

2 women were laying on a podium, when an electronic voice told the audience to gather 11 people around each of the laying woman. “Go on your knees. Take the perfume that is standing in front of you and spray/ drop it on the closest skin-point. Smell. Come closer and smell again. What do you feel? What do you smell?”

I observed the audience and found some puzzled faces… quite funny… e.g. on the foot, on the hair etc. Btw: the perfums were distallation works from Klara, whereas one was the Scent of Amsterdam that we distilled last Saturday in the workshop (see previous post).

The intention of Klara was to break that barrier of personal contact and to actually come closer to each other.

Nice message for a sunny start of the week! Yours, Fran

PS: Photos by Stichting Mediamatics

The Scent of Amsterdam – Distillation Workshop

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Amsterdam, art, artworks, blog, distillation, fragrance, Franziska Josteit, In-Imitable, Klara Ravat, Mediamatic, perfume, scent

Past Saturday, olfactory artist and performer Klara Ravat gave a workshop called The Scent of Amsterdam: Distilling Odors of an Urban Landscape. Over the course of 6 hours 12 participants (incl. me) collectively explored the neighbourhood of Mediamatic Biotoop, visited aromatic urban spaces and learned how to distill a scented memory of Amsterdam.

Those were our findings from the Scentwalk…

…cut into little pieces in order to give most scent once distilled. And then we set up the distiller:

Personally i thought the workshop was interesting for the connections plus for the experience. The participants came from multiple disciplines, and Klara Ravat creates media and odour artworks, installations and experimental films, which is also great to listen to!

Yours, Fran