Innovation – Ani Liu has used emerging technologies to create human-scented perfumes

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Ani Liu, art, blog, capturing, design, experience, experiment, fragrance, Franziska Josteit, Health, In-Imitable, innovation, marketing, nature, perfume, perfumery, scent, smell, technology, trend

Ani Liu makes human-scented perfume by capturing volatile molecules from a person’s garment in a solvent for several weeks and then distilling the solution through traditional glassware.

Imagine bottling the scent of someone you love, eternalizing them forever, allowing you to dive into a fond memory of that person with just one whiff. Ani Liu has figured out how to make this sci-fi sounding fantasy a reality.

Liu is an artist who uses technology and science to develop multi-sensory experiences. Her work pulls from tools used in architecture, augmented reality, and synthetic biology—creating art that examines the social, cultural, and emotional effects of these emerging technologies.

Who did she bottled so far? She did around six people: Her husband, herself, her parents, a lab mate, and the chemist that was helping out. Using her parents … was very emotionally driven. She knows there will be a time when they pass away, so it was to create a time capsule of them before they passed.

It’s time for the weekend!!! Yours, Fran

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U.S. Postal Service announces scratch-and-sniff stamp

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America, art, fragrance, Franziska Josteit, In-Imitable, letter, Magrikie Berg, marketing, perfume, post, scent, scratch and sniff, stamp, summer, U.S. Postal Service, USPS

The U.S. Postal Service said Monday that it will issue its first-ever scratch-and-sniff stamps that will aim to evoke the sweet scent of summer. The 10 different stamp designs each feature a watercolor illustration of two different ice pops on a stick.

The sweet smells of summer: freshly cut grass, barbeque on a grill, the beach and suntan lotion???

One thing is sure: there will be one scent for all of the stamps and the secret smell will be unveiled when the Postal Service issues the stamps on June 20th.

Obviously, my friend in America has to send me a letter this summer !!! Yours, Fran

Immersive cocktail experience in London

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art, Berkeley hotel, blog, cocktail, design, experience, experiment, flavor, fragrance, Franziska Josteit, In-Imitable, innovation, London, luxury, marketing, multi-sensory, out of the blue, perfume, perfumer, perfumery, scent, smell, technology, trend

In a secret room hidden in the ever-sophisticated Berkeley hotel in London, there exists an immersive cocktailing experience like no other on the planet…

It’s called “Out of the Blue”, and it’s something like a cross between a very fancy cocktail bar and a very advanced virtual reality project. Rest assured, it’s the first of its kind—and a substantial amount of booze is involved.

To participate, you’ll you’ll visit the website and make a reservation. The room only accommodates four people per hour, so you can imagine it’s a pretty hot ticket…

The room is a 360-degree projection environment, meaning you’ll be surrounded on all sides by screens capable of transporting you to some very nice places. Thankfully, they’ve specifically designed film, combined with molecular scents, to match a totally bespoke set of four taster-sized cocktails.

The whole experience is basically cocktail-induced synesthesia.

Enjoy your sunday! Yours, Fran

Scents of Conditions – Peter de Cupere

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art, bench, blog, design, experience, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, multi-sensory, perfume, perfumer, perfumery, Peter De Cupere, scent, smell

‘Scents of Conditions’ are a serie of three different scented smoke benches realised by Peter de Cupere in 2017.

Through a series of delicate mechanisms created by the artist, each of these three benches envelopes the unsuspecting visitor that takes a seat with the scent of a particular condition accompanied by smoke.

The first bench, made of wood, gives off the scent of unadulterated nature comprised of notes of grass, wood and flowers. This is inspired by De Cupere’s nostalgia of a time when one could easily access a far less polluted nature than what those inhabiting urban spaces typically experience nowadays.

The second bench – made from stone – exhausts fumes of industrial pollution. This bench presents a stark juxtaposition to the delicate setting of a Venetian garden, stirring an immediate reaction to an urgent matter.

The final bench is white and surrounds the unsuspecting visitor in a cloud of smell commonly associated with human bodies that have only recently lost life. The scent of death is precisely created for its emotional potency and the profound effect it has on those present.

This video shows Peter on one of the benches:

It’s amazing how productive one person can be! There are so many projects from Peter that are relevant for the smell art scene!

Yours, Fran

 

3D architectural cakes… crazy delicious!

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3D, architecture, art, blog, cake, Chocolate, Dinara Kasko, flavor, fragrance, Franziska Josteit, In-Imitable, José Margulis, perfume, scent

Not because I’m hungry… no no… just because its so beautiful to look at 😉

Dinara Kasko’s sculptural cakes are carved from sheets of chocolate. What happend is that the multilayered, three-dimensional works of artist José Margulis have been transformed into tasty treats by architect-turned-patisserie chef Dinara Kasko.

“It had to be an installation-performance where the art was created by José Margulis and then transformed by me into an edible piece of art which would be later consumed – thus disappear,”

Beautiful visuals can already make me happy!!! Hope you too! Yours, Fran

Tauer creates all-round perfumes!

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Andy Tauer, art, Beauty, blog, design, experience, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, perfume, perfumery, scent, smell, Tauer perfumes, technology

Switzerland-based perfumer Andy Tauer has launched three room perfumes, which can also perfume your skin and fabrics.

Tauer says, “The room fragrances are rich in naturals, and are micro encapsulated in a carrier, making them last. And because they are water based: they are safe to use, too.”

He adds “the sprayer is simply amazing. This is actually pretty hightech. It even sprays upside down!”

Enjoy your After-Work drinks! You deserve it! Yours, Fran

Damn Rebel B*tches

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art, Beauty, blog, Damn Rebel Bitches, design, fragrance, Franziska Josteit, In-Imitable, marketing, perfume, perfumer, perfumery, Reek, scent, smell, Urban Reivers

Reek by Urban Reivers, a fragrance brand launched by Sara Sheridan in 2016, celebrates brave and rebellious Scottish women.

Its first scent, Damn Rebel B*tches, is made in collaboration with female perfumer Sarah McCartney of 4160 Tuesdays.

The new campaign uses untouched images of real women.

Adventurous images! I like!
Best wishes from Romania (holiday trip). Yours, Fran

Somerset House Perfume Exhibition: all about scent

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art, blog, Claire Catterall, exhibition, fragrance, Franziska Josteit, Geza Schoen, In-Imitable, Killian Wells, Lizzie Ostrom, London, Mark Buxton, marketing, Odette Toilette, perfume, scent, Somerset House

Sweat, blood, chlorine and ink. Not a list one would normally associate with fragrance, but a list, nonetheless, that welcomes all those heading to Somerset House’s newest exhibition, Perfume: A Sensory Journey Through Contemporary Scent, opening last week in London.

Arguably the sense we talk and think about the least: smell, has a peculiar place in our lives, with the average person having done little more than consider perfume as a last minute addition to an outfit for years.

For Curator Claire Catterall, and Co-Curator Lizzie Ostrom, AKA Odette Toilette, this newest venture is all about changing the tide. Pinpointing a shift in attitudes, the exhibition aims to stimulate and awaken the senses in a less than ordinary way.  “In the 21^st century perfume is changing,” said Catterall. “We want to smell different. Different from everyone else and different from before. We want to be taken on a journey, to a space in time or a space emotionally.”

This is an initiation into the world for the uninitiated, but rather than showcasing fragrances we’ve all known and loved over the years, 10 rooms champion the scents that break boundaries, the rebels of the industry that are doing things differently.

From Killian Wells to Mark Buxton and Geza Schoen, a cohort of perfumers that look at the industry in a completely different way take exhibit goers on an olfactory journey through experimental scents.

Great event, I wish I could go! Yours, Fran

 

A direct line to consumer tastes – Givaudan is teaching fashion students

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art, Beauty, blog, conde nast international, design, fabrics, fashion, fragrance, Franziska Josteit, Givaudan, In-Imitable, innovation, marketing, perfume, perfumer, perfumery, scent, Shanghai, smell

The Shanghai-based Center of Fashion and Design is one of Asia’s most vibrant outposts for cutting-edge ideas in couture, clothes and concepts. It is here that passionate fashionistas study every aspect of fashion design, branding and marketing. This includes fragrance, an essential brand extension for every designer.

Givaudan has been invited to train students in fragrance appreciation and understanding as part of the school’s Luxury Marketing curriculum. As a fragrance leader in China, Givaudan is recognised by customers and industry alike as a trusted and expert partner in the art of perfume. Here is a link to the course.

Great vision indeed! I wish you a lovely week! Yours, Fran

…If we could eat anything we want…

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art, blog, design, experiment, food, fragrance, Franziska Josteit, Health, In-Imitable, innovation, JINSOO AN, marketing, perfume, Project Nourished, smell, technology, virtual reality

… without regret!!! Project Nourished made it possible!

Similar to the previous post, this project tricks our brain in a smart and visually tempting way!

“Our perception of a meal relies upon different sensory input derived from the visuals, flavors, scents, textures, consistency and auditory feedback of what we eat. By isolating various flavor compounds and recreating their taste and textural profiles — coupled with virtual reality, aromatic diffusion and auditory sensation — we can mimic a surprising amount of eating experience.”

There is still so much to discover! Happy belated Christmas. Yours, Fran