The world’s most expensive perfume: Morreale’s Le Monde Sur Mesure

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art, bespoke, blog, bottle, Clive Christian, exclusive, fragrance, Franziska Josteit, In-Imitable, Jean Patou, Jean-Pierre Morreale, Joy, L.A., Le Monde Sur Mesure, luxury, marketing, Morreale Paris, perfume, scent

In modern perfumery, the world’s most expensive fragrance had been Joy by Jean Patou for a while: it was formulated with expensive perfume materials and introduced to the brand’s most loyal customers in America at the time of the Great Depression (1930).

Then we heard of Clive Christian’s most expensive perfume, until other ambitious perfume makers joined the vanity competition.

And now, the new French perfume brand Morreale Paris claimed it has created the most expensive fragrance in the world, which is offered at $1.5 million.

The brand belongs to Jean-Pierre Morreale, a descendant of the aristocratic family Morreale (Mont Reale). Now Mr. Morreale lives both in France and Belgium and prefers to keep his identity in discretion.

What is so special about this perfume is that it is a bespoke perfume service offered to people who are ready to pay for their own exclusive perfume with a lifetime supply. Therefore the name “Le Monde Sur Mesure”. The luxurious bottle can also be customized.

One example of a fragrance composition will be introduced at a very exclusive event in L.A. end of November.

I’m always fascinated by those high-end creations! Yours, Fran

A trash-to-table mindset – 1 ingredient cocktails

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art, blog, cocktail, design, Duck & Waffle, experience, flavor, food, fragrance, Franziska Josteit, In-Imitable, innovation, LSN, luxury, marketing, multi-sensory, nature, organic, perfume, perfumer, perfumery, Rich Woods, scent, smell, sustainability, technology, trend

The London based restaurant Duck & Waffle launches one-ingredient cocktails, where they explore the level of flavour achievable from one ingredient.

The menu features 10 cocktails named after the ingredients they are based on, such as Olive, Tomato, Avocado and Red Pepper. Each part of the ingredient is used – from tomato skins and red pepper stalks to spent coffee grounds and walnut shells – to showcase its versatility and minimise waste.

‘We have amazing ingredients to work with, why bastardise them with other flavours? I want them to shine in all their glory,’ Rich Woods, head of cocktail development at Duck & Waffle. ‘I wanted to illustrate how much flavour can be extracted from a single ingredient and show the levels of complexity that can be obtained from multiple elements of a single source.’

Basically, what we see in the markets is that mixologists are increasingly adopting a Trash-to-table mindset, repurposing ingredients that are typically discarded to create innovative new serves.

Yours, Fran

Innovation – Ani Liu has used emerging technologies to create human-scented perfumes

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Ani Liu, art, blog, capturing, design, experience, experiment, fragrance, Franziska Josteit, Health, In-Imitable, innovation, marketing, nature, perfume, perfumery, scent, smell, technology, trend

Ani Liu makes human-scented perfume by capturing volatile molecules from a person’s garment in a solvent for several weeks and then distilling the solution through traditional glassware.

Imagine bottling the scent of someone you love, eternalizing them forever, allowing you to dive into a fond memory of that person with just one whiff. Ani Liu has figured out how to make this sci-fi sounding fantasy a reality.

Liu is an artist who uses technology and science to develop multi-sensory experiences. Her work pulls from tools used in architecture, augmented reality, and synthetic biology—creating art that examines the social, cultural, and emotional effects of these emerging technologies.

Who did she bottled so far? She did around six people: Her husband, herself, her parents, a lab mate, and the chemist that was helping out. Using her parents … was very emotionally driven. She knows there will be a time when they pass away, so it was to create a time capsule of them before they passed.

It’s time for the weekend!!! Yours, Fran

U.S. Postal Service announces scratch-and-sniff stamp

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America, art, fragrance, Franziska Josteit, In-Imitable, letter, Magrikie Berg, marketing, perfume, post, scent, scratch and sniff, stamp, summer, U.S. Postal Service, USPS

The U.S. Postal Service said Monday that it will issue its first-ever scratch-and-sniff stamps that will aim to evoke the sweet scent of summer. The 10 different stamp designs each feature a watercolor illustration of two different ice pops on a stick.

The sweet smells of summer: freshly cut grass, barbeque on a grill, the beach and suntan lotion???

One thing is sure: there will be one scent for all of the stamps and the secret smell will be unveiled when the Postal Service issues the stamps on June 20th.

Obviously, my friend in America has to send me a letter this summer !!! Yours, Fran

Immersive cocktail experience in London

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art, Berkeley hotel, blog, cocktail, design, experience, experiment, flavor, fragrance, Franziska Josteit, In-Imitable, innovation, London, luxury, marketing, multi-sensory, out of the blue, perfume, perfumer, perfumery, scent, smell, technology, trend

In a secret room hidden in the ever-sophisticated Berkeley hotel in London, there exists an immersive cocktailing experience like no other on the planet…

It’s called “Out of the Blue”, and it’s something like a cross between a very fancy cocktail bar and a very advanced virtual reality project. Rest assured, it’s the first of its kind—and a substantial amount of booze is involved.

To participate, you’ll you’ll visit the website and make a reservation. The room only accommodates four people per hour, so you can imagine it’s a pretty hot ticket…

The room is a 360-degree projection environment, meaning you’ll be surrounded on all sides by screens capable of transporting you to some very nice places. Thankfully, they’ve specifically designed film, combined with molecular scents, to match a totally bespoke set of four taster-sized cocktails.

The whole experience is basically cocktail-induced synesthesia.

Enjoy your sunday! Yours, Fran

Scents of Conditions – Peter de Cupere

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art, bench, blog, design, experience, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, multi-sensory, perfume, perfumer, perfumery, Peter De Cupere, scent, smell

‘Scents of Conditions’ are a serie of three different scented smoke benches realised by Peter de Cupere in 2017.

Through a series of delicate mechanisms created by the artist, each of these three benches envelopes the unsuspecting visitor that takes a seat with the scent of a particular condition accompanied by smoke.

The first bench, made of wood, gives off the scent of unadulterated nature comprised of notes of grass, wood and flowers. This is inspired by De Cupere’s nostalgia of a time when one could easily access a far less polluted nature than what those inhabiting urban spaces typically experience nowadays.

The second bench – made from stone – exhausts fumes of industrial pollution. This bench presents a stark juxtaposition to the delicate setting of a Venetian garden, stirring an immediate reaction to an urgent matter.

The final bench is white and surrounds the unsuspecting visitor in a cloud of smell commonly associated with human bodies that have only recently lost life. The scent of death is precisely created for its emotional potency and the profound effect it has on those present.

This video shows Peter on one of the benches:

It’s amazing how productive one person can be! There are so many projects from Peter that are relevant for the smell art scene!

Yours, Fran

 

3D architectural cakes… crazy delicious!

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3D, architecture, art, blog, cake, Chocolate, Dinara Kasko, flavor, fragrance, Franziska Josteit, In-Imitable, José Margulis, perfume, scent

Not because I’m hungry… no no… just because its so beautiful to look at 😉

Dinara Kasko’s sculptural cakes are carved from sheets of chocolate. What happend is that the multilayered, three-dimensional works of artist José Margulis have been transformed into tasty treats by architect-turned-patisserie chef Dinara Kasko.

“It had to be an installation-performance where the art was created by José Margulis and then transformed by me into an edible piece of art which would be later consumed – thus disappear,”

Beautiful visuals can already make me happy!!! Hope you too! Yours, Fran

Tauer creates all-round perfumes!

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Andy Tauer, art, Beauty, blog, design, experience, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, perfume, perfumery, scent, smell, Tauer perfumes, technology

Switzerland-based perfumer Andy Tauer has launched three room perfumes, which can also perfume your skin and fabrics.

Tauer says, “The room fragrances are rich in naturals, and are micro encapsulated in a carrier, making them last. And because they are water based: they are safe to use, too.”

He adds “the sprayer is simply amazing. This is actually pretty hightech. It even sprays upside down!”

Enjoy your After-Work drinks! You deserve it! Yours, Fran

Damn Rebel B*tches

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art, Beauty, blog, Damn Rebel Bitches, design, fragrance, Franziska Josteit, In-Imitable, marketing, perfume, perfumer, perfumery, Reek, scent, smell, Urban Reivers

Reek by Urban Reivers, a fragrance brand launched by Sara Sheridan in 2016, celebrates brave and rebellious Scottish women.

Its first scent, Damn Rebel B*tches, is made in collaboration with female perfumer Sarah McCartney of 4160 Tuesdays.

The new campaign uses untouched images of real women.

Adventurous images! I like!
Best wishes from Romania (holiday trip). Yours, Fran

Somerset House Perfume Exhibition: all about scent

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art, blog, Claire Catterall, exhibition, fragrance, Franziska Josteit, Geza Schoen, In-Imitable, Killian Wells, Lizzie Ostrom, London, Mark Buxton, marketing, Odette Toilette, perfume, scent, Somerset House

Sweat, blood, chlorine and ink. Not a list one would normally associate with fragrance, but a list, nonetheless, that welcomes all those heading to Somerset House’s newest exhibition, Perfume: A Sensory Journey Through Contemporary Scent, opening last week in London.

Arguably the sense we talk and think about the least: smell, has a peculiar place in our lives, with the average person having done little more than consider perfume as a last minute addition to an outfit for years.

For Curator Claire Catterall, and Co-Curator Lizzie Ostrom, AKA Odette Toilette, this newest venture is all about changing the tide. Pinpointing a shift in attitudes, the exhibition aims to stimulate and awaken the senses in a less than ordinary way.  “In the 21^st century perfume is changing,” said Catterall. “We want to smell different. Different from everyone else and different from before. We want to be taken on a journey, to a space in time or a space emotionally.”

This is an initiation into the world for the uninitiated, but rather than showcasing fragrances we’ve all known and loved over the years, 10 rooms champion the scents that break boundaries, the rebels of the industry that are doing things differently.

From Killian Wells to Mark Buxton and Geza Schoen, a cohort of perfumers that look at the industry in a completely different way take exhibit goers on an olfactory journey through experimental scents.

Great event, I wish I could go! Yours, Fran