LVMH launches accelerator program for 50 international startups annually

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blog, entrepreneur, fragrance, Franziska Josteit, In-Imitable, La Maison des Startups, luxury, LVMH, marketing, perfume, program, scent, startup, STATION F

Great news: LVMH launches an accelerator program for 50 international startups annually at Station F to contribute to innovation in luxury.

La Maison des Startups will accelerate collaboration between LVMH Maisons and startups whose solutions have potential in the luxury industry, giving entrepreneurs privileged access to the unique ecosystem formed by the Group’s 70 Maisons. This program is distinctive in its multi-sector approach, encompassing entrepreneurs whose innovations are relevant to LVMH’s different business groups: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry and Selective Retailing.

With 89 work stations, the LVMH program at STATION F will welcome 50 international startups each year in two six-month terms. The first group joined the campus in November 2017.

Interested? Find all infos here. And don’t forget to dream on. Yours, Fran

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*** BRAND NEW ***

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beverage, blog, cocktail, DIY, flavor, flowers, fragrance, Franziska Josteit, gin, In-Imitable, mixing, perfume, scent, syrup, workshop

Hello people,

I’m happy to tell you that nowadays I am offering workshops as well. It’s all about creativity with mixing scent & flavor.

Check out the Airbnb From Flowers to Syrup experience for instance.

For more options, just click the ‘Workshop‘ button on my blog.

The idea is to host groups for bachelor parties, team building events, or gift sets that you create for friends. Great Christmas present as well!

Let’s mix & match together! I’m happy to inspire you. Yours, Fran

 

Copper clock uses perfume to tell time

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clock, copper, design, fragrance, Franziska Josteit, IMM Cologne, In-Imitable, marketing, olfaction, Patrick Palcic, perfume, scent, time

German designer Patrick Palcic presented at this year’s IMM Cologne a copper clock, where perfume leaks at hourly intervals onto the copper face.

Palcic created the clock, named “Es Liegt was in Der Luft” – or There Is Something in the Air – to offer an alternative way to tell the time.

“The olfactory clock allows the user to experience the passage of time in a different way: Instead of the time being read, as with other timepieces, it hangs in the air and is inhaled” says the artist.

Seems like a fun project! Have a nice week. Yours, Fran

Perfume interpretations in resin for Sculpting Scent exhibition

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art, Design Festival, Dezeen, fragrance, Franziska Josteit, In-Imitable, Laboratory Perfumes, London, perfume, perfumery, resin, scent, sculpture, Zuza Mengham

London Design Festival 2016: London artist Zuza Mengham has created an exhibition of crystal-shaped resin sculptures as a physical interpretation of Laboratory Perfumes‘ range of scents.

Mengham based each brightly coloured sculpture in the exhibition, titled Sculpting Scent, around the brand’s gender-neutral fragrances.

This includes scents like Atlas, containing notes of pipe tobacco alongside rum, vanilla and hay.

Mengham interpreted the different compositions of the fragrances as contrasting colours, angles and visual effects using resin.

She shows citrus scents as clear yellow, and layers translucent resin over speckled, slate-coloured sections to reflect combinations of notes.

The artist has also created pieces with internal patterns that resemble smoke, bubbles, and ink dropped into water. Transparent and opaque sections are placed alongside one another to create light and colour effects.

To me, those sculptures seem to be the perfect encapsulation of scent! Yours, Fran

 

The museum of feelings in NYC

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advertising, airfreshener, art, blog, candles, design, emotions, experiment, fragrance, Franziska Josteit, Glade, Home, In-Imitable, innovation, marketing, NYC, perfume, smell, technology, The Museum of feelings

Welcome to the first museum that reacts to emotions—and turns them into art.

Is New York feeling exhilarated, calm, optimistic? The Museum’s exterior changes color to reflect the mood of the city by scraping social media and other real-time data.

Each installation invites emotional interaction. Touch, feel, play, listen, imagine and breathe. You can even step into the first kaleidoscope controlled by emotion.

“Float through the feeling of calm on a lavender cloud. Use your own biometric data to create a MoodLens—or unique emotional selfie—and match it with a perfect custom fragrance.”

Sponsored by Glade, the bigggest american airfreshener company, you quickly notice that the museum is ‘merely’ a great marketing campaign.

I hope you could still enjoyed the story! Yours, Fran

Museum of Perfumery in Paris

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blog, fragrance, Franziska Josteit, Guillaume de Maussion, IFF, In-Imitable, International Flavors & Fragrances Inc., Jean-Claude Ellena, Le Grand Musée du Parfum, Osmothèque Versailles, Paris, Patricia de Nicolaï, perfum, scent, Sylvaine Delacourte

On December 1st, 2016, at Faubourg Saint-Honoré in Paris, in the historical building dating from the XVIIIth century that hosted before the Christian Lacroix fashion house, the parisian Grand Museum of Perfumery will be opened.

Le Grand Musée du Parfum, where there will be more than sixty fragrances presented, is created with participation of International Flavors & Fragrances Inc., and in collaboration with Jean-Claude Ellena and Osmothèque Versailles.

The president and founder of the Museum is Guillaume de Maussion. The Museum will be financed by the French Syndicate of Perfumery (Syndicat Français de la Parfumerie) which unites 66 perfume brands.

Autumn is coming, so let’s get prepared to visit some museums again! Yours, Fran

SmellSCAPES performance by Klara Ravat

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Amsterdam, art, blog, distillation, experience, fragrance, Franziska Josteit, In-Imitable, Klara Ravat, Mediamatic, multi-sensory, Odorama, perfume, perfumery, scent, smell

In line with last weeks post, I went to the Odorama session called Art + Distillation, and one of the speakers was Klara Ravat with an impressive olfactory performance.

2 women were laying on a podium, when an electronic voice told the audience to gather 11 people around each of the laying woman. “Go on your knees. Take the perfume that is standing in front of you and spray/ drop it on the closest skin-point. Smell. Come closer and smell again. What do you feel? What do you smell?”

I observed the audience and found some puzzled faces… quite funny… e.g. on the foot, on the hair etc. Btw: the perfums were distallation works from Klara, whereas one was the Scent of Amsterdam that we distilled last Saturday in the workshop (see previous post).

The intention of Klara was to break that barrier of personal contact and to actually come closer to each other.

Nice message for a sunny start of the week! Yours, Fran

PS: Photos by Stichting Mediamatics

Inhaling history and smelling the future

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Amsterdam, aroma, blog, Caro Verbeek, fragrance, Franziska Josteit, history, In-Imitable, Mediamatic, Odorama, perfume, PhD, Royal Academy of Arts, scent, smell, TED

Caro Verbeek is an art and smell historian, curator and author with a focus on modern, olfactory and tactile art. She is currently a PhD candidate at VU University with the project ‘In Search of Scents Lost – Reconstructing the Aromatic Heritage of the Avant-garde’. She teaches the course ‘The Other Senses’ at the Royal Academy of Arts (The Hague) and moderates the monthly ‘Odorama’-platform at Mediamatic Amsterdam.

Here is her TED talk about historical and futuristic smelling:

A picture says a thousand words, but maybe a smell holds a thousand images… Let’s stay curious! Yours, Fran

Smell Dating – sniff out your partner

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blog, dating, fragrance, Franziska Josteit, In-Imitable, perfume, Pheromone, scent, single, smell dating, sniff, sweat, t-shirt

Love is a reaction, and smells are really just floating chemicals. Knowing this, it makes sense to build a dating agency around the idea that scent is a larger factor in attraction that physicality. Enter Smell Dating, the world’s first service of it’s kind.

How it works (from their website)

1. We send you a t-shirt
2. You wear the shirt for three days and three nights without deodorant.
3. You return the shirt to us in a prepaid envelope.
4. We send you swatches of t-shirts worn by a selection of other individuals.
5. You smell the samples and tell us who you like.
6. If someone whose smell you like likes the smell of you too, we’ll facilitate an exchange of contact information.
7. The rest is up to you.

3 days without deodorant… hmmm, not sure when to do this experiment…

Yours, Fran

 

Largest flower in the world – a scented moment

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Amorphophallus, Belgium, blog, Botanic Garden Meise, flower, fragrance, Franziska Josteit, In-Imitable, insects, perfume, Peter De Cupere, pollination, scent

Peter de Cupere wrote about his trip to the Botanic Garden Meise, Belgium, and i wanted to share his story! He went to smell the Amorphophallus, which typically requires at least 7 years before it blooms. He says that it’s an amazing strong scent, not so pleasant 😉 Here some more background info of the fascinating flower.

Amorphophallus (phallos, “penis”, referring to the shape of the prominent spadix), is a large genus of some 200 tropical and subtropical tuberous herbaceous plants from the Arum family, native to Asia, Africa, Australia and various oceanic islands. A few species are edible as “famine foods” after careful preparation to remove irritating chemicals.

Once the spathe opens, pollination must happen the same day. In many species, the inflorescence emits a scent of decaying flesh in order to attract insects, though a number of species give off a pleasant odor.

Through a number of ingenious insect traps, pollinating insects are kept inside the spathe to deposit pollen on the female flowers, which stay receptive for only one day, while the male flowers are still closed.

These open the next day, but by then the female flowers are no longer receptive and so self-pollination is avoided. The male flowers shower the trapped insects with pollen. Once the insects escape, they can then pollinate another flower.

You can see a time lapse here:

There are so many fascinating flowers out there! Let’s keep our eyes open! Yours, Fran