Tags
alcohol, Behnaz, blog, Buly 1803, CB, Christopher Brosius, Eau Triple, fragrance, Franziska Josteit, I Hate Perfume, In-Imitable, marketing, organic, perfume, Pure Neroli, Pure Rose, scent, SCENT IS LIFE, water
When someone thinks of perfume the first thing that comes in mind is alcohol. The second thing might be oil, but no one ever thinks of water. In an attempt of total fragrance re-invention, three brands create organic water-based perfumes to prove that simplicity can be miraculous.
“SCENT IS LIFE”. For Christopher Brosius, the creator of CB I Hate Perfume, the point of a perfume is its scent. As he argues “Your sense of smell is one of the most important factors that defines you as YOU. Perfume is meant to be enjoyed.”
In his effort to create a fragrance that creates feelings and memories, Brosius used the challenging base of water and managed to mix it with oil even if it isn’t rather easy.
Other examples of water based perfumes are Eau Triple by Buly 1803, and Pure Rose and Pure Neroli by Behnaz.
Could the use of water instead of alcohol catch-on as consumers look for more ‘natural’ and ‘less harsh’ options?
Yours, Fran
In-Imitable Fragrance Passion 
Water as a base for perfume would necessitate the use of a synthetic solubilizer/emulsifier such as polysorbate 80 to dissolve essences as well as a synthetic preservative system to prevent the growth of yeast, mold and bacteria. Not sure how this would make a perfume more natural especially since organic alcohol accomplishes all of the above (solubilizes and self preserve) without the use of any other additives.
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