Re-inventing fine fragrances – water based perfumes

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alcohol, Behnaz, blog, Buly 1803, CB, Christopher Brosius, Eau Triple, fragrance, Franziska Josteit, I Hate Perfume, In-Imitable, marketing, organic, perfume, Pure Neroli, Pure Rose, scent, SCENT IS LIFE, water

When someone thinks of perfume the first thing that comes in mind is alcohol. The second thing might be oil, but no one ever thinks of water. In an attempt of total fragrance re-invention, three brands create organic water-based perfumes to prove that simplicity can be miraculous.

“SCENT IS LIFE”. For Christopher Brosius, the creator of CB I Hate Perfume, the point of a perfume is its scent. As he argues “Your sense of smell is one of the most important factors that defines you as YOU. Perfume is meant to be enjoyed.”

In his effort to create a fragrance that creates feelings and memories, Brosius used the challenging base of water and managed to mix it with oil even if it isn’t rather easy.

Other examples of water based perfumes are Eau Triple by Buly 1803, and Pure Rose and Pure Neroli by Behnaz.

Could the use of water instead of alcohol catch-on as consumers look for more ‘natural’ and ‘less harsh’ options?

Yours, Fran

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Blow by Byredo: a new way of perfuming your skin

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Beauty, blog, Blow, Byredo, customization, device, diffuser, fragrance, Franziska Josteit, hair, In-Imitable, marketing, packaging, perfume, scent

A new fragrance delivery machanism from Byredo just hit the social media channels: Blow by Byredo. You blow the perfumed air on your skin instead of spraying it.

This device also allows customization: there are 5 fragrance capsules inside, which are blended according to your taste to create you own signature.

Blow seems to be inspired by electronic home fragrance diffusers.

And? Are you blown away by this innovation? Yours, Fran

The worlds first distilled non-alcoholic spirits

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alcohol free, bar, Ben Branson, blog, cocktail, distilled, distillery, flavor, Franziska Josteit, In-Imitable, liquor, marketing, non-alcoholic, packaging, Seedlip, spirit, taste, The Challenger Project

Cocktail bars are also expanding their options to attract trendy teetotalers.
Meet Seedlip, a non-alcoholic “spirit” distilled from herbs. In 2017, Seedlip
was added to the cocktail menu at bars including the NoMad Bar at the
NoMad Hotel in New York, and the American Bar at London’s Savoy.

Seedlip contains no alcohol, but the taste calls to mind a liquor, elevating the mocktail experience through its flavor profile and artistic branding.
“You’ve got a good, long, grapefruit citrus finish,” founder Ben Branson told
The Challenger Project. “This is something to sip. It’s not something to gulp
down. There’s an adult aspect to this.”

Why it’s interesting: The global alcohol market saw a sluggish 2016, including
the first decline in consumption in the United States since 2011, according
to figures from the International Wine and Spirits Record.

By comparison, the global non-alcoholic beverage market is projected to reach $1.6 trillion by 2025, up from just over $967 billion in 2016, according to a 2017 report from Grand View Research. In the future, look for more elevated experiences geared specifically towards non-alcoholic drinkers.

What a beautiful packaging!!! Already looking at it makes me happy! Yours, Fran

Innovation – Ani Liu has used emerging technologies to create human-scented perfumes

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Ani Liu, art, blog, capturing, design, experience, experiment, fragrance, Franziska Josteit, Health, In-Imitable, innovation, marketing, nature, perfume, perfumery, scent, smell, technology, trend

Ani Liu makes human-scented perfume by capturing volatile molecules from a person’s garment in a solvent for several weeks and then distilling the solution through traditional glassware.

Imagine bottling the scent of someone you love, eternalizing them forever, allowing you to dive into a fond memory of that person with just one whiff. Ani Liu has figured out how to make this sci-fi sounding fantasy a reality.

Liu is an artist who uses technology and science to develop multi-sensory experiences. Her work pulls from tools used in architecture, augmented reality, and synthetic biology—creating art that examines the social, cultural, and emotional effects of these emerging technologies.

Who did she bottled so far? She did around six people: Her husband, herself, her parents, a lab mate, and the chemist that was helping out. Using her parents … was very emotionally driven. She knows there will be a time when they pass away, so it was to create a time capsule of them before they passed.

It’s time for the weekend!!! Yours, Fran

Choose your Mood on the go!

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aroma, Aroma2go, blog, design, diffuser, fragrance, Franziska Josteit, In-Imitable, marketing, My Mood, perfume, scent, technology, togo, USB

I see more and more USB stick aroma diffusers popping up at the moment!

Basically for your laptop at work, for the car during a ride, at home etc.

You need an uplift at work? Take the My Mood “Feel Uplifted” USB stick and let the aroma get to your brain quickly.

If you rather need to focus, put the “Focused” USB stick in your laptop.

Aroma2go is another company playing the same game. It’s surely a new on-the-go trend with fragrances.

Do you guys also see those products on the shelfs? Yours, Fran

When in Paris…

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brand, design, experience, fragrance, Fragrantica, Franziska Josteit, In-Imitable, IUNX, Olivia Giacobetti, Paris, perfume, scent

I was lately in Paris and visited this beautiful perfume shop IUNX. The design and the customer experience caught my eye!

These are luminous testers that diffuse perfume when you come up close. Cool stuff!

Olivia Giacobetti, a very successful women in the world of perfumery, is the nose of the perfume brand.

Its definitely worth to drop by when you are in Paris.

Adr: 13 rue de Tournon, 750016 Paris

Lots of love. Yours, Fran

LVMH launches accelerator program for 50 international startups annually

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blog, entrepreneur, fragrance, Franziska Josteit, In-Imitable, La Maison des Startups, luxury, LVMH, marketing, perfume, program, scent, startup, STATION F

Great news: LVMH launches an accelerator program for 50 international startups annually at Station F to contribute to innovation in luxury.

La Maison des Startups will accelerate collaboration between LVMH Maisons and startups whose solutions have potential in the luxury industry, giving entrepreneurs privileged access to the unique ecosystem formed by the Group’s 70 Maisons. This program is distinctive in its multi-sector approach, encompassing entrepreneurs whose innovations are relevant to LVMH’s different business groups: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry and Selective Retailing.

With 89 work stations, the LVMH program at STATION F will welcome 50 international startups each year in two six-month terms. The first group joined the campus in November 2017.

Interested? Find all infos here. And don’t forget to dream on. Yours, Fran

Visual fragrance tattoos – the new trend

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Amkiri, blog, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, perfume, scent, skin, Tattly, tattoo, technology, visual art

Remember i wrote about scented temporary tattoos from Tattly? This one is similar.

Innovative cosmetics company Amkiri Ltd is delighted to announce the launch of the world’s first ever ‘visual fragrance™’ technology.

The Amkiri team has developed and successfully patented a technology comprised of scented ‘ink’, which is applied to the skin via specifically developed applicators, allowing the user to apply and create body art infused with fragrance.

The innovative and patented technology of Amkiri allows fragrance to be carried in liquid ‘ink’ and worn visually on the skin, while ensuring the scent remains true to itself and lasts for up to 12 hours.

I wish you a lovely rest of the week!!! Yours, Fran

Cocktail Balls – new formats hitting the market

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aroma, Aspirin, balls, blog, cocktail, flavor, format, fragrance, Franziska Josteit, In-Imitable, innovation, Patron, perfume, perfumery, scent, tequila

Designed by the Tequila Patron brand, these ping pong balls are loaded with citrus and herbs. Once in contact with alcohol or soda, the balls aromatize your drink perfectly by forming a cloud of bubbles.

A little sexier than an Aspirin in a glass of water!

For the moment, they are only available in one bar in Virginia, US. But the idea is great and I am convinced that we will quickly find these balls in our bars and supermarkets.

Why not??? Its a simple idea that goes viral because of the fun factor! Yours, Fran

Eye catching veggie inspired beauty line

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Beauty, blog, design, experience, fragrance, Franziska Josteit, Germany, handsomveggies, Health, In-Imitable, innovation, marketing, multi-sensory, nature, packaging, perfume, perfumery, scent, smell, trend

“Hands on Veggies” places importance on precious, natural fermented ingredients that act as preserving agents while also caring for the skin…. Oils, fermented substances and extracts are part of the natural, vegetable components that make up their products.

Im mostly in love with the images and the packaging!

Let’s connect with nature again! A walk in the forest this weekend? Yours, Fran