LVMH launches accelerator program for 50 international startups annually

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blog, entrepreneur, fragrance, Franziska Josteit, In-Imitable, La Maison des Startups, luxury, LVMH, marketing, perfume, program, scent, startup, STATION F

Great news: LVMH launches an accelerator program for 50 international startups annually at Station F to contribute to innovation in luxury.

La Maison des Startups will accelerate collaboration between LVMH Maisons and startups whose solutions have potential in the luxury industry, giving entrepreneurs privileged access to the unique ecosystem formed by the Group’s 70 Maisons. This program is distinctive in its multi-sector approach, encompassing entrepreneurs whose innovations are relevant to LVMH’s different business groups: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry and Selective Retailing.

With 89 work stations, the LVMH program at STATION F will welcome 50 international startups each year in two six-month terms. The first group joined the campus in November 2017.

Interested? Find all infos here. And don’t forget to dream on. Yours, Fran

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Visual fragrance tattoos – the new trend

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Amkiri, blog, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, perfume, scent, skin, Tattly, tattoo, technology, visual art

Remember i wrote about scented temporary tattoos from Tattly? This one is similar.

Innovative cosmetics company Amkiri Ltd is delighted to announce the launch of the world’s first ever ‘visual fragrance™’ technology.

The Amkiri team has developed and successfully patented a technology comprised of scented ‘ink’, which is applied to the skin via specifically developed applicators, allowing the user to apply and create body art infused with fragrance.

The innovative and patented technology of Amkiri allows fragrance to be carried in liquid ‘ink’ and worn visually on the skin, while ensuring the scent remains true to itself and lasts for up to 12 hours.

I wish you a lovely rest of the week!!! Yours, Fran

Cocktail Balls – new formats hitting the market

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aroma, Aspirin, balls, blog, cocktail, flavor, format, fragrance, Franziska Josteit, In-Imitable, innovation, Patron, perfume, perfumery, scent, tequila

Designed by the Tequila Patron brand, these ping pong balls are loaded with citrus and herbs. Once in contact with alcohol or soda, the balls aromatize your drink perfectly by forming a cloud of bubbles.

A little sexier than an Aspirin in a glass of water!

For the moment, they are only available in one bar in Virginia, US. But the idea is great and I am convinced that we will quickly find these balls in our bars and supermarkets.

Why not??? Its a simple idea that goes viral because of the fun factor! Yours, Fran

Eye catching veggie inspired beauty line

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Beauty, blog, design, experience, fragrance, Franziska Josteit, Germany, handsomveggies, Health, In-Imitable, innovation, marketing, multi-sensory, nature, packaging, perfume, perfumery, scent, smell, trend

“Hands on Veggies” places importance on precious, natural fermented ingredients that act as preserving agents while also caring for the skin…. Oils, fermented substances and extracts are part of the natural, vegetable components that make up their products.

Im mostly in love with the images and the packaging!

Let’s connect with nature again! A walk in the forest this weekend? Yours, Fran

More Mix & Match marketing stories

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blog, fragrance, Franziska Josteit, In-Imitable, individu­ality, innovation, Kenneth Cole, layering, Mix & Match, perfume, perfumerflavorist, scent

Kenneth Cole has launched Kenneth Cole for Him and Kenneth Cole for Her, a collection of fragrances designed to be layered.

“I believe that everyone is their own brand. Personal style is defining, and this unique selection of fragrances provides yet another opportunity for one to further express their individuality,” said Kenneth Cole, chairman and chief creative officer at Kenneth Cole Productions, Inc.

For Him

Kenneth Cole for Him is a fragrance with a blend of salty, citrusy and amber notes. The fragrance includes top notes of sea salt, white citrus and a mineral accord; middle notes of jasmine and ginger and base notes of modern woods and white amber.

For Her

For the Kenneth Cole for her fragrance, it blends floral, citrus and musk scents. The fragrance includes top notes of pink peonies, lemon and translucent florals; middle notes of jasmine, violet and lily-of-the-valley and base notes of sandalwood, heliotrope and skin musk.

A Personal Twist

In addition to the release of Kenneth Cole for Him and Kenneth Cole for Her, the company has released The Personal­ization Fragrances, a collection of fragrances that can be layered with the other two products.

The fragrances in the line include:

• Serenity. The fragrance is a blend of white pepper, whiskey accords, peach nectar, woods, vanilla and tonka bean. Used with Kenneth Cole for Him, it creates a smooth woody/amber scent, while it enhances notes of peonies, violet and sandalwood when used in Kenneth Cole for Her.
• Energy. The Energy fragrance includes notes of neroli, orange flower, magnolias, jasmine, tuberose absolute. Sandalwood, vetiver and musk. Paired with Kenneth Cole for Him, it adds a sporty twist, emphasizing the white citrus and translucent floral scents. Layered with Kenneth for Her, it enhances the lemon, jasmine and floral scents.
• Intensity. A fragrance blend with notes of cardamom, pink pepper, leather, nutmeg, saffron, tobacco leaf, coffee, woods and tonka beans. Used to warm the ginger, wood and white amber scents in Kenneth Cole for Him, while enhancing the sandalwood, heliotrope and skin musks in Kenneth Cole for Her.

Layering is still a hot topic! Enjoy the rest of your week! Yours, Fran

The Scent: A Polysensorial dinner experience

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blog, chef, dinner, experience, flavor, fragrance, Fragrantica, Franziska Josteit, gourmand, In-Imitable, perfume, Philippe Paparella, Polysensorial, scent, Shaun Watson, Symrise, the scent

Symrise, a German fragrance & flavor manufacturer, invited for an aromatic dinner in Dubai to enjoy food, perfume accords and music.

The three courses of the dinner menu included three accords: “Contrast” for the starter, “Metissage” for the main course and “Overdose” for the desert. At the end of the dinner, there was a final scent presented, especially developed for this occasion by perfumer Philippe Paparella (senior perfumer at Symrise).

For the contrast accord for instance, people were given a gourmand accord built on a contract of sweet and salty elements: cereals, roasted hazelnut, sea salt whilst eating smoked salmon panna cotta with baked artichokes, caramelized leeks and hazelnut oil.

Curious about the rest of the menu? Check it out on Fragrantica.

Yours, Fran

 

Lisbon – here we come!

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Beauty, blog, city trip, experience, flavor, food, fragrance, Franziska Josteit, In-Imitable, Lisbon, nature, perfume, perfumery, scent, smell

Ohhh how much I was looking forward to have a little sunny vacation in these dark winterdays!

Good food, tasty wines and the best company… What else do you need?!?

We discover Lisbon for the next days with all its beauty.

I wish you already a great new years celebration!!! Let’s go for a fantastic 2018 😉

Yours, Fran

3D architectural cakes… crazy delicious!

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3D, architecture, art, blog, cake, Chocolate, Dinara Kasko, flavor, fragrance, Franziska Josteit, In-Imitable, José Margulis, perfume, scent

Not because I’m hungry… no no… just because its so beautiful to look at 😉

Dinara Kasko’s sculptural cakes are carved from sheets of chocolate. What happend is that the multilayered, three-dimensional works of artist José Margulis have been transformed into tasty treats by architect-turned-patisserie chef Dinara Kasko.

“It had to be an installation-performance where the art was created by José Margulis and then transformed by me into an edible piece of art which would be later consumed – thus disappear,”

Beautiful visuals can already make me happy!!! Hope you too! Yours, Fran

*** BRAND NEW ***

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beverage, blog, cocktail, DIY, flavor, flowers, fragrance, Franziska Josteit, gin, In-Imitable, mixing, perfume, scent, syrup, workshop

Hello people,

I’m happy to tell you that nowadays I am offering workshops as well. It’s all about creativity with mixing scent & flavor.

Check out the Airbnb From Flowers to Syrup experience for instance.

For more options, just click the ‘Workshop‘ button on my blog.

The idea is to host groups for bachelor parties, team building events, or gift sets that you create for friends. Great Christmas present as well!

Let’s mix & match together! I’m happy to inspire you. Yours, Fran

 

Organic virgin coconut oil – Evanesce

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blog, coconut oil, Evanesce, fragrance, Franziska Josteit, In-Imitable, luxury, marketing, organic, packaging, perfume, quality, scent

Evanesce does a great job in selling a well-known product in a luxurious way.

Cosmetic grade organic virgin coconut oil, presented in a luxurious matt black glass jar which sits inside a beautiful matt black presentation box, together with a 16 page tips leaflet.

The company promotes the finest quality, plus a multi-tasking product usage.

A 100ml cream jar costs 29 GBP.

How marketing and great packaging can just make the difference! Well done! Yours, Fran