Tauer creates all-round perfumes!

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Andy Tauer, art, Beauty, blog, design, experience, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, perfume, perfumery, scent, smell, Tauer perfumes, technology

Switzerland-based perfumer Andy Tauer has launched three room perfumes, which can also perfume your skin and fabrics.

Tauer says, “The room fragrances are rich in naturals, and are micro encapsulated in a carrier, making them last. And because they are water based: they are safe to use, too.”

He adds “the sprayer is simply amazing. This is actually pretty hightech. It even sprays upside down!”

Enjoy your After-Work drinks! You deserve it! Yours, Fran

Foolproof Blending Tool Kit

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blending, blog, Demeter, design, DIY, experience, flavor, Foolproof Blending Tool Kit, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, perfume, perfumery, personalization, scent, smell

Layering scents is wonderful and rewarding, but sometimes it would be great to be able to blend your own scent and just carry it around with you in a bottle.

Now you can.
The Demeter Blending Tool Kit includes:
• ONE Fragrance Funnel
• SIX Droppers
• ONE 1 oz Refillable Bottle with Pump, Cap and a Customizable Label
• BLENDING STRIPS for easy blending

Everything you need to blend and personalize your own fragrance, using Demeter single note scents as your palette.  
All Demeter colognes are reusable, so they can be opened and the fragrances mixed in the Blending Bottle.

Express your scent-creativity the way you want! Lots of love from Romania. Yours, Fran

Damn Rebel B*tches

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art, Beauty, blog, Damn Rebel Bitches, design, fragrance, Franziska Josteit, In-Imitable, marketing, perfume, perfumer, perfumery, Reek, scent, smell, Urban Reivers

Reek by Urban Reivers, a fragrance brand launched by Sara Sheridan in 2016, celebrates brave and rebellious Scottish women.

Its first scent, Damn Rebel B*tches, is made in collaboration with female perfumer Sarah McCartney of 4160 Tuesdays.

The new campaign uses untouched images of real women.

Adventurous images! I like!
Best wishes from Romania (holiday trip). Yours, Fran

The absolute Customisation Trend – Twist’d

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blog, consumers, customization, flavor, fragrance, Franziska Josteit, Hornall Anderson, In-Imitable, marketing, perfume, scent, snacks, spices, Twist'd

A UK retail magazine challenged the design industry to develop new snack concepts.

Hornall Anderson’s Twist’d concept has a lid that dispenses flavours onto the snack.

The snacks are without seasoning – until the lid is twisted. Consumers just have to give the lid a little twist to add the range of four quirky flavours, including Sea Salt & Seaweed, BBQ & Honey, Chilli & Chocolate and Cheddar & Stilton.

I guess non-food companies could easily borrow this idea to spice up your product.

Have a nice start of the week! Yours, Fran

Tattly launches scented temporary tattoos

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Agilex Fragrance, blog, fragrance, Franziska Josteit, In-Imitable, marketing, perfume, scent, Tattly, tattoo, Tina Roth Eisenberg, Vincent Jeannerot

Although temporary tattoos have been around for decades, Tattly is elevating your favorite nostalgic accessory to the next level. The Brooklyn-based business was started in 2011 by Tina Roth Eisenberg. Tina — a graphic designer  — knew there was more out there for the humble temporary tat.

These aren’t your mom’s temporary tattoos, and in the last six years, Tattly has grown from just 15 designs to include thousands (ranging from dainty to daring) on their website by artists from across the globe. Tina is always looking for innovative ways to test the limits of the temporary tattoo, and Tattly’s most recent design features an accompanying fragrance.

The art for these latest tattoos was created by French artist Vincent Jeannerot. Vincent’s watercolor paintings feature beautiful floral images that are reminiscent of 19th-century botany illustrations, and even smell like real flowers.

They received help from Agilex Fragrance, a fragrance company, to assist with creating the scent to accompany these unique tattoos.   “We started working with Agilex fragrance house, and they were so kind to experiment with us,” says Tina. “Their designers were super excited to take a visual design and then try to interpret a scent for it. We launched it, and it was an incredible success. It seems like no one else is doing it.”

Have a nice sunday! Yours, Fran

The smell of cat bellies – a sensual experience to recreate!?!

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blog, cats, dogs, Felissimo, fragrance, Franziska Josteit, In-Imitable, marketing, perfume, pet’s belly, scent, scratch and sniff, You+More

Japanese company creates scratch and sniff cards that smell like the bellies of cats and dogs! Here comes the background info:

For years, Japanese retailer Felissimo has been giving us weird and wonderful cat-themed products we could never even dream of, including hand cream that smells like a cat’s paw, lip gloss that makes you feel like you’ve just kissed a cat’s nose etc.

Hours of testing went into replicating the unusual scent.

Now the creative team at Felissimo is continuing on their plight to capture the scent of an animal with a brand new item from their humorous You+More brand, which features the smell of a pet’s belly.

Each note card comes with an image of a cute cat or dog happily exposing their bellies for a good belly rub. Rubbing their stomachs will release the special “belly scent”, which gradually decreases in intensity over time.

What a crazy world we are living in…! But fun! Yours, Fran

Personalization – Guerlain’s Parfumeur Boutique

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fragrance, Franziska Josteit, Guerlain, In-Imitable, olfactory profile, parfumeur boutique, Paris, perfume, personalization, rue Saint Honoré, scent, signature

Personalization is the big trend and Guerlain wants to take part as well! Their ‘parfumeur boutique’ already exists in Paris on rue Saint Honoré, but is now to open in more countries.

Tailor-made products: How does it work?

The new area offers 110 Guerlain fragrances and a full immersion into the heart of the brand’s creativity. Basically the accords are classified into four main olfactory families, allowing customers to take advantage of a digital fragrance consultation to identify their personal olfactory profile and, thanks to a powerful algorithm, find their very own “signature fragrance”.

After choosing their fragrance, customers are invited to the personalization atelier, where they can finalize their purchase by selecting every detail to make the fragrance their own – bottle shape and colour, engraved message in any language, plus a choice of ribbons and bows to embellish the bottles. Plus the bottles can be refilled.

Guerlain’s main goal is to offer a unique experience revolving around completely tailor-made products & services.

I’ve lately been to the Paris shop and indeed, its a pretty concept! Yours, Fran

Liquidless Scent Diffusers – Mix & Match

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air freshener, blog, design, fragrance, Franziska Josteit, In-Imitable, marketing, NEST, perfume, room, scent, ScentStick

A first-of-its kind innovation, the Liquidless Diffuser from NEST delivers a unique way to transform any room. The innovation begins with the ScentStick – each one has been infused with pure fragrance oil to impactfully release scent.

The custom-designed, open silver vessel holds up to 5 ScentSticks so you can adjust the level of fragrance to your preference. Available in Bamboo, Moroccan Amber, and Grapefruit. But you can also mix & match depending on your mood!

How about 2 sticks of Bamboo paired with 2 sticks of Grapefruit and 1 Moroccan Amber?

The customized trend is unstoppable! Great idea guys! Yours, Fran

No1 Rosemary Water… the new youth drink

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blog, flavor, fragrance, Franziska Josteit, Health, In-Imitable, marketing, perfume, rosemary, scent, water

The beginning of the Rosemary Water idea came for the following fact:

In the peaceful coastal hamlet of Acciaroli, Italy, villagers enjoy the good life – and they enjoy it for a while longer than the rest of us. More than one in ten residents make it up to (and well past) their hundredth birthdays, and without many of the problems that plague aging populations elsewhere around the globe.

Knowing this, the company investigated what ingredients the inhabitants use, and surpise… the villagers ate rosemary, and a lot of it.

Nice packaging combined with a great story –> successful start!

Yours, Fran

May Kukula’s Aroma set produces homemade room fragrances

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Dezeen, DIY, fragrance, Franziska Josteit, Home, In-Imitable, perfume, scent

German design student May Kukula has created a Moroccan-inspired pot and a set of tools that enable users to “cook” their own bespoke scents.

To create smells, a mixture of ingredients is boiled in a porcelain bowl; simmered over a candle flame, the smell evaporates through a hole in the lid and emits a scent for fragrancing a room.

This is how it works:

Beautiful design and great natural approach! Loving it! Yours, Fran