Personalization – Guerlain’s Parfumeur Boutique

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fragrance, Franziska Josteit, Guerlain, In-Imitable, olfactory profile, parfumeur boutique, Paris, perfume, personalization, rue Saint Honoré, scent, signature

Personalization is the big trend and Guerlain wants to take part as well! Their ‘parfumeur boutique’ already exists in Paris on rue Saint Honoré, but is now to open in more countries.

Tailor-made products: How does it work?

The new area offers 110 Guerlain fragrances and a full immersion into the heart of the brand’s creativity. Basically the accords are classified into four main olfactory families, allowing customers to take advantage of a digital fragrance consultation to identify their personal olfactory profile and, thanks to a powerful algorithm, find their very own “signature fragrance”.

After choosing their fragrance, customers are invited to the personalization atelier, where they can finalize their purchase by selecting every detail to make the fragrance their own – bottle shape and colour, engraved message in any language, plus a choice of ribbons and bows to embellish the bottles. Plus the bottles can be refilled.

Guerlain’s main goal is to offer a unique experience revolving around completely tailor-made products & services.

I’ve lately been to the Paris shop and indeed, its a pretty concept! Yours, Fran

Liquidless Scent Diffusers – Mix & Match

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air freshener, blog, design, fragrance, Franziska Josteit, In-Imitable, marketing, NEST, perfume, room, scent, ScentStick

A first-of-its kind innovation, the Liquidless Diffuser from NEST delivers a unique way to transform any room. The innovation begins with the ScentStick – each one has been infused with pure fragrance oil to impactfully release scent.

The custom-designed, open silver vessel holds up to 5 ScentSticks so you can adjust the level of fragrance to your preference. Available in Bamboo, Moroccan Amber, and Grapefruit. But you can also mix & match depending on your mood!

How about 2 sticks of Bamboo paired with 2 sticks of Grapefruit and 1 Moroccan Amber?

The customized trend is unstoppable! Great idea guys! Yours, Fran

No1 Rosemary Water… the new youth drink

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blog, flavor, fragrance, Franziska Josteit, Health, In-Imitable, marketing, perfume, rosemary, scent, water

The beginning of the Rosemary Water idea came for the following fact:

In the peaceful coastal hamlet of Acciaroli, Italy, villagers enjoy the good life – and they enjoy it for a while longer than the rest of us. More than one in ten residents make it up to (and well past) their hundredth birthdays, and without many of the problems that plague aging populations elsewhere around the globe.

Knowing this, the company investigated what ingredients the inhabitants use, and surpise… the villagers ate rosemary, and a lot of it.

Nice packaging combined with a great story –> successful start!

Yours, Fran

May Kukula’s Aroma set produces homemade room fragrances

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Dezeen, DIY, fragrance, Franziska Josteit, Home, In-Imitable, perfume, scent

German design student May Kukula has created a Moroccan-inspired pot and a set of tools that enable users to “cook” their own bespoke scents.

To create smells, a mixture of ingredients is boiled in a porcelain bowl; simmered over a candle flame, the smell evaporates through a hole in the lid and emits a scent for fragrancing a room.

This is how it works:

Beautiful design and great natural approach! Loving it! Yours, Fran

Laundry Dinner

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blog, design, Dezeen, food, fragrance, Franziska Josteit, Iftach Gazit, In-Imitable, Industrial Design, perfume, scent, Sous La Vie, technology, Tel Aviv, washing

Tel Aviv student Iftach Gazit has designed food bags that can be added to the laundry cycle to cook dinner at the same time. The Sous La Vie bags, which were designed as part of Gazit’s Industrial Design course at Bezalel Academy of Arts and Design, rely on the sous-vide method of cooking.

This immerses vacuum-sealed food in hot water over a long period of time, and ensures meals are evenly cooked and stay moist. Gazit’s bags are made from waterproof Tyvek paper, which keeps the food soap-free.

Cooking vegetables? Set your machine to ‘cotton’ for a short duration program.

Great innovations happening here! Yours, Fran

Breathe in cedar wood, breathe out stress

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breathing, cedar, cedar wood, essential oil, experiment, fragrance, Franziska Josteit, Health, In-Imitable, perfume, research, scent, wellness

A study with inhalation of cedar wood shows improvement in mental health & stress responses – Mental illness and stress are becoming more common in the workplace for a number of reasons. The aroma of essential oils has been investigated to improve wellness in a work environment.

The experiment consisted of one room with diffusion of the essential oil and one room without it. The study had participants sit facing a wall and fill out a questionnaire for an understanding of their odor assessment. Participants’ saliva were collected before and four times after they had performed arithmetic work.

The study found inhaling air with volatile compounds of Japanese cedar wood essential oil increased the secretion of dehydroe­piandrosterone sulfate. Therefore, this essential oil is proven to improve the mental health and stress responses of employees.

Fragrance definitely plays a role in brain activity and it influences psychological behavior and body function.

Will cedar wood then be the next trend ingredient for de-stress claims? How could we use this to our advantage? Yours, Fran

 

Smelling online? How to sell perfume nowadays

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blog, design, Eric Korman, fragrance, Franziska Josteit, In-Imitable, marketing, Moab, music, online, perfume, Phlur, photography, scent, selling

 

How to sell a fragrance online? As a brand that’s attempting the impossible — selling scents without having smelled them — Phlur’s method is pretty innovative. Its a new brand where you can see and hear your new favorite fragrance.

Shoppers are encouraged to browse each scent’s accompanying photos and music and then choose the scent that speaks to them most.

In the case of Moab, for example, if you jive with a hot desert aesthetic and the soft, sensual tunes on its Spotify playlist, the Austin-based Phlur thinks you’ll dig its spicy scent.

If you want to be sure that Moab is really your favorite one, you can order a small sample too. The package also includes the nice visuals to get you in the right mood at home.

A real reflection of our times I believe! Happy week, Fran

Play your scent playlist at home!

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air care, air freshener, Êverie, blog, design, device, fragrance, Franziska Josteit, In-Imitable, interior perfum, marketing, perfume, scent

Êverie lets us dream about a beautiful fragranced home, where you can play your own scent playlist.

The beauty of a well chosen perfume that is a reflection of you and your interior.

Select the capsule of perfume that you desire, you can choose from 16 creations. Slide the capsule in The Parfumeur d’Intérieur to play each note of its composition, whenever you feel like it!

The device is programmable, smart and mobile. The 16 different choices are encapsulated pure perfume oils that will be evaporated in a dry mist to fragrance your home.

Design and pure perfumery seems to be beautifully merged here! Yours, Fran

 

Haute Perfumerie meets Well-being

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blog, fragrance, Franziska Josteit, Health, In-Imitable, marketing, perfume, scent, Valeur Absolue, well-being

Valeur Absolue is a fragrance brand where the “Haute Perfumerie meets Well-being”.

They claim natural everlasting extracts in every bottle that deliver a healing beta endorphin boost.

The Well-being factor seems to be more and more important these days! “We design our perfumes (or elixirs of well-being) to enhance emotions in a woman’s life”. Yours, Fran

Netflix’ Gilmore Girls Candle

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air care, Binge, blog, candle, fragrance, Franziska Josteit, Gilmore girls, In-Imitable, marketing, Netflix, perfume, scent, serie

In order to help promote the Gilmore Girls revival, Netflix‘ Gilmore Girls Binge Candle smells different as you burn through each episode.

There are four 90-minute episodes as part of Gilmore Girls: A Year In The Life, each related to a specific season. The series follows the lives of Lorelai, Rory and Emily as they go through winter, spring, summer and fall of 2016.

Old concept, newly shaped  😉 Yours, Fran