No1 Rosemary Water… the new youth drink

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blog, flavor, fragrance, Franziska Josteit, Health, In-Imitable, marketing, perfume, rosemary, scent, water

The beginning of the Rosemary Water idea came for the following fact:

In the peaceful coastal hamlet of Acciaroli, Italy, villagers enjoy the good life – and they enjoy it for a while longer than the rest of us. More than one in ten residents make it up to (and well past) their hundredth birthdays, and without many of the problems that plague aging populations elsewhere around the globe.

Knowing this, the company investigated what ingredients the inhabitants use, and surpise… the villagers ate rosemary, and a lot of it.

Nice packaging combined with a great story –> successful start!

Yours, Fran

New Zealand Artesian Water – Bottle design

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blog, design, fragrance, globalization, In-Imitable, local, luxury, Marx Design, perfume, scent, water

Water is vital and has become a luxury. We’ve been purchasing outsourced water more frequently, representing the globalization and the luxury lives that comes with it.

However within this trend there is a contra movement emerging: luxury local water brands. Marx Design created a superior still and sparkling water brand: New Zealand Artesian Water. The look of the waters had to speak to both Chinese and New Zealand markets, where it will be sold in exclusive restaurants of each country. 

Dealing with two completely different languages, the message couldn’t be relayed through words alone. The packing’s source inspiration is taken from local glaciers, and decorative stamps deriving from the 19th century New Zealand.

Typography finished with gold foil reinforces the premium opulence, which emphasized this trend.

Lets get drunk 😉 Yours, Fran