Love, Beauty & Planet

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Beauty, blog, concentration, Conscious, consumption, fragrance, Franziska Josteit, hair, In-Imitable, L’Oréal, Love Beauty & Planet, perfume, planet, reduction, scent, sustainability, Unilever, water

Brands are reducing the water content of their products, driven both by sustainability concerns and by consumer demand for more concentrated, effective products.

Love Beauty and Planet started with one goal…

“To make you more beautiful and give a little love to our planet. We want to help make a little difference towards a happier, less wasteful planet, with every shower. Our approach is a holistic one, encompassing the entire product life cycle and beyond. We’ve given careful thought to our ingredients, product packaging, and social partnerships. We call it our passionate journey of #smallactsoflove, and we’re just getting started.”

Unilever has launched a water-smart initiative which aims to develop products across its brands that reduces its water footprint. The brand’s new Love Beauty and Planet collection, launched in 2018 in the United States, incorporates “fast-rinse technology” in hair conditioners so less water will be used.

Also L’Oréal has committed to reduce 60% of water consumption per finished product by 2020, compared to the amounts it used in 2005, and is already making efforts to reduce water consumption in its plants.

Our future will be brighter! Yours, Fran

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Re-inventing fine fragrances – water based perfumes

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alcohol, Behnaz, blog, Buly 1803, CB, Christopher Brosius, Eau Triple, fragrance, Franziska Josteit, I Hate Perfume, In-Imitable, marketing, organic, perfume, Pure Neroli, Pure Rose, scent, SCENT IS LIFE, water

When someone thinks of perfume the first thing that comes in mind is alcohol. The second thing might be oil, but no one ever thinks of water. In an attempt of total fragrance re-invention, three brands create organic water-based perfumes to prove that simplicity can be miraculous.

“SCENT IS LIFE”. For Christopher Brosius, the creator of CB I Hate Perfume, the point of a perfume is its scent. As he argues “Your sense of smell is one of the most important factors that defines you as YOU. Perfume is meant to be enjoyed.”

In his effort to create a fragrance that creates feelings and memories, Brosius used the challenging base of water and managed to mix it with oil even if it isn’t rather easy.

Other examples of water based perfumes are Eau Triple by Buly 1803, and Pure Rose and Pure Neroli by Behnaz.

Could the use of water instead of alcohol catch-on as consumers look for more ‘natural’ and ‘less harsh’ options?

Yours, Fran

No1 Rosemary Water… the new youth drink

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blog, flavor, fragrance, Franziska Josteit, Health, In-Imitable, marketing, perfume, rosemary, scent, water

The beginning of the Rosemary Water idea came for the following fact:

In the peaceful coastal hamlet of Acciaroli, Italy, villagers enjoy the good life – and they enjoy it for a while longer than the rest of us. More than one in ten residents make it up to (and well past) their hundredth birthdays, and without many of the problems that plague aging populations elsewhere around the globe.

Knowing this, the company investigated what ingredients the inhabitants use, and surpise… the villagers ate rosemary, and a lot of it.

Nice packaging combined with a great story –> successful start!

Yours, Fran

New Zealand Artesian Water – Bottle design

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blog, design, fragrance, globalization, In-Imitable, local, luxury, Marx Design, perfume, scent, water

Water is vital and has become a luxury. We’ve been purchasing outsourced water more frequently, representing the globalization and the luxury lives that comes with it.

However within this trend there is a contra movement emerging: luxury local water brands. Marx Design created a superior still and sparkling water brand: New Zealand Artesian Water. The look of the waters had to speak to both Chinese and New Zealand markets, where it will be sold in exclusive restaurants of each country. 

Dealing with two completely different languages, the message couldn’t be relayed through words alone. The packing’s source inspiration is taken from local glaciers, and decorative stamps deriving from the 19th century New Zealand.

Typography finished with gold foil reinforces the premium opulence, which emphasized this trend.

Lets get drunk 😉 Yours, Fran