The beginning of the Rosemary Water idea came for the following fact:
In the peaceful coastal hamlet of Acciaroli, Italy, villagers enjoy the good life – and they enjoy it for a while longer than the rest of us. More than one in ten residents make it up to (and well past) their hundredth birthdays, and without many of the problems that plague aging populations elsewhere around the globe.
Knowing this, the company investigated what ingredients the inhabitants use, and surpise… the villagers ate rosemary, and a lot of it.
Nice packaging combined with a great story –> successful start!