Byredo Is Making IKEA-Themed Perfume

Tags

Ben Gorham, blog, Byredo, candles, design, fragrance, Franziska Josteit, IKEA, In-Imitable, marketing, perfume, scent, Sweden

The Swedish retailer has tapped luxury perfume brand Byredo’s Ben Gorham to “explore new ways of adding scents in your home.”

The collection wants to take a “democratic approach to smell” and will feature a range of candles and perfumes.

 

Byredo’s regular scent range doesn’t come cheap — with candles costing $80 and perfume $150, so let’s hope IKEA helps lower those prices considerably.

Curious to smell! Yours, Fran

My visit to the museum of Perfumery in Paris

Tags

fragrance, Franziska Josteit, grand musee du parfum, Headspace Analysis, In-Imitable, Osmothèque, Paris, perfume, scent, Versailles

 

Finally – I made it to the Museum of Perfumery! Paris is always worth a trip, but this time it was a perfume weekend! After a trip to the Osmotheque in Versailles, I went to the museum. Such a cool experience – a MUST for perfume-lovers!

Here are some impressions:

A vivid demonstration of how fragrance enters our brain.

How does the scent of a croissant actually get in a perfume? Headspace Analysis is the answer!

How was fragrance used back in the days? Personal stories tell the background.

Citronellol and many other raw materials were exhibited.
Great installation with raw materials and audio explanations!

Me whilst sniffing!
A wonderful scent-organ with classical music and light effects!

…and once more because it was so beautiful!

Childhood memories could be awakened with these fragrance flowers!

Does the Flacon not remind of “Le Classique” by Jean-Paul Gaultier?

I hope you got a little insight! Yours, Fran

Personalization – Guerlain’s Parfumeur Boutique

Tags

fragrance, Franziska Josteit, Guerlain, In-Imitable, olfactory profile, parfumeur boutique, Paris, perfume, personalization, rue Saint Honoré, scent, signature

Personalization is the big trend and Guerlain wants to take part as well! Their ‘parfumeur boutique’ already exists in Paris on rue Saint Honoré, but is now to open in more countries.

Tailor-made products: How does it work?

The new area offers 110 Guerlain fragrances and a full immersion into the heart of the brand’s creativity. Basically the accords are classified into four main olfactory families, allowing customers to take advantage of a digital fragrance consultation to identify their personal olfactory profile and, thanks to a powerful algorithm, find their very own “signature fragrance”.

After choosing their fragrance, customers are invited to the personalization atelier, where they can finalize their purchase by selecting every detail to make the fragrance their own – bottle shape and colour, engraved message in any language, plus a choice of ribbons and bows to embellish the bottles. Plus the bottles can be refilled.

Guerlain’s main goal is to offer a unique experience revolving around completely tailor-made products & services.

I’ve lately been to the Paris shop and indeed, its a pretty concept! Yours, Fran

H&M debuts organic perfume oils

Tags

2017, blog, clothing, Conscious, Conscious Exclusive collection, fragrance, Franziska Josteit, H&M, In-Imitable, marketing, oils, perfume, scent, sustainability

For the first time ever, H&M’s Conscious Exclusive collection includes a set of three organic unisex perfume oils that can be worn individually, or mixed together to create a unique scent.

The oils are a part of the 2017 Conscious Exclusive collection which also includes pieces made from more sustainable materials for women, men and kids.

The organic perfume oils are created around three different scent groups – floral, fresh and woodsy, and are Ecocert approved.

Nice innitiative, but be aware that ecolabel does not mean that the perfumes are all natural… its the opposite in reality! Yours, Fran

A Billionaire scent: Elon Musk’s Musk

Tags

business, Elon Musk, fragrance, Franziska Josteit, In-Imitable, PayPal, perfume, scent, Scent O’Mental, SolarCity, SpaceX, Tesla

Billionaire entrepreneur Elon Musk has launched his own men’s fragrance, named Musk, according to a report published by Real Business.

Musk has teamed up with US fragrance firm Scent O’Mental to develop the new scent, which is said to contain notes of clove, cinnamon and an innovative new smell known as ‘space’.

“I feel like now is the right time for the world to see a different side to tech innovators. Musk is a sophisticated new scent that embodies the attitude of pioneers – the ones willing to push boundaries and question conventions,” said Musk in a statement.

He is the (co-)founder of SpaceX, Tesla Inc., SolarCity, OpenAI, Zip2 and PayPal. As of March 2017, he has an estimated net worth of $13.9 billion, making him the 80th wealthiest person in the world.

Interesting character, and with this last-name you almost have to launch a perfume…! Yours, Fran

Chanel to launch a new perfume

Tags

blog, Chanel, Coco, fragrance, Franziska Josteit, Gabrielle, In-Imitable, marketing, perfume, scent

2017 is Chanel‘s year of ‘Gabrielle‘, better known as ‘Coco‘. The fragrance will bear the name of the founder ‘Gabrielle Chanel’ and will appear in autumn.

In spring, the new fragrance will be presented to the public with its own advertising campaign consisting of four films. Rebellion, freedom, passion and seduction, the four guiding principles in the life of Gabrielle Chanel are discussed, Chanel already revealed before.

Can’t wait to smell it! Yours, Fran

FeelReal – a new gadget for playboys

Tags

blog, design, device, FeelReal, Franziska Josteit, In-Imitable, innovation, Kickstarter, marketing, perfume, scent, smell, startup, technology, virtual reality

FeelReal is THE new gadget for a cinema-feeling at home. Basicially its a helmet (looking totally unsocial at home), with which you can play games, but more real than ever before.

The startup company has created a virtual reality mask and helmet that lets you smell virtual environments. The company claims its devices stimulate both the olfactory (smell) and tactile (touch) senses, thereby immersing you in virtual water mist or wind or a battlefield.

The device includes an odor generator that takes seven removable “smell cartridges,” which vaporize a mixture of perfumes to create an appropriate scent for the game you’re playing or the movie you’re watching.

I’m not allowing this device at home *smile* it’s such a playboy device! Yours, Fran

Parle Moi de Parfum – new Shop

Tags

Benjamin Almairac, blog, composition, fragrance, Franziska Josteit, In-Imitable, Michel Almairac, Paris, Parle Moi de Parfum, perfume, perfumery, Romain Almairac, scent, store

This September 2016, a new, independent perfume house has opened in Paris called Parle Moi de Parfum, a name which is to be understood to function as a motto: to talk about perfume – and nothing else. They debut with a catalogue of eight perfumes.

The brand was created by Benjamin and Romain Almairac, the two sons of renowned perfumer Michel Almairac. The boutique was designed by Elisabeth Almairac. It is a family affair with roots in the perfumery tradition of Grasse – the Robertet company in particular – and a flagship store in Paris.

A perfumery lab is part of the interior decor with a junior perfumer present at all time. A wall with dozens of ingredients is like a customer-oriented perfumer organ created with a didactic purpose in mind. You will be able to smell isolated ingredients to understand better how they are blended within a composition.

Have a lovely week! Yours, Fran

The bike-lock that fights back!

Tags

crowdfunding, Daniel Idzkowski, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, perfume, scent, SkunkLock, technology

Every year, 1.5 million bicycles are reportedly stolen every year, and it seems that no matter how strong a bike’s lock is, a determined thief can break it. But now there might be a new sheriff in town: a lock that makes potential thieves sick.

The SkunkLock looks just like the regular metal U-shaped devices, but the white stripes painted on it reveal that it conceals a secret weapon.

Inside is a noxious chemical brew that temporarily disables thieves, causing them to vomit, and making it hard to see or breathe. This also raises public awareness of the theft, thanks to the cloud of chemicals.

US entrepreneur Daniel Idzkowski and engineer Yves Perrenoud are appealed for a crowdfunding investment of $20,000 to turn the lock from an ambitious idea into a viable commercial product.

This is thinking out of the box! Great! Yours, Fran

 

Marketing can make you buy anything – new Mac candle

Tags

Andrew Green, Apple, blog, candle, fragrance, Franziska Josteit, In-Imitable, Mac, marketing, perfume, scent, smell, Twelve South

If you love the smell of a new Mac, you can now buy it.

Twelve South is a company that designs accessories exclusively for Apple products. It sells things like iPhone cases and iPad covers, and now apparently sells scented candles. The Independent reports that the “New Mac Soy Candle” burns for up to 55 hours, effusing the fragrance of a newly opened Mac laptop.

Twelve South says that the scent was created using hints of mint, peach, basil, lavender, mandarin, and sage. It costs $24, is made completely from soy wax, and is hand poured in Charleston, South Carolina. Within just two hours after going on sale, the hundreds of New Mac Soy Candles that had been in stock sold out.

“We’re like a team of Mac nerds here. Something that starts as a joke can very easily become a product,” Twelve South co-founder Andrew Green said. “It’s an idea that’s clearly struck a nerve, so we’ll make more.”

Slightly weird… but marketing is doing a great job here! Yours, Fran