Re-inventing fine fragrances – water based perfumes

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alcohol, Behnaz, blog, Buly 1803, CB, Christopher Brosius, Eau Triple, fragrance, Franziska Josteit, I Hate Perfume, In-Imitable, marketing, organic, perfume, Pure Neroli, Pure Rose, scent, SCENT IS LIFE, water

When someone thinks of perfume the first thing that comes in mind is alcohol. The second thing might be oil, but no one ever thinks of water. In an attempt of total fragrance re-invention, three brands create organic water-based perfumes to prove that simplicity can be miraculous.

“SCENT IS LIFE”. For Christopher Brosius, the creator of CB I Hate Perfume, the point of a perfume is its scent. As he argues “Your sense of smell is one of the most important factors that defines you as YOU. Perfume is meant to be enjoyed.”

In his effort to create a fragrance that creates feelings and memories, Brosius used the challenging base of water and managed to mix it with oil even if it isn’t rather easy.

Other examples of water based perfumes are Eau Triple by Buly 1803, and Pure Rose and Pure Neroli by Behnaz.

Could the use of water instead of alcohol catch-on as consumers look for more ‘natural’ and ‘less harsh’ options?

Yours, Fran

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Blow by Byredo: a new way of perfuming your skin

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Beauty, blog, Blow, Byredo, customization, device, diffuser, fragrance, Franziska Josteit, hair, In-Imitable, marketing, packaging, perfume, scent

A new fragrance delivery machanism from Byredo just hit the social media channels: Blow by Byredo. You blow the perfumed air on your skin instead of spraying it.

This device also allows customization: there are 5 fragrance capsules inside, which are blended according to your taste to create you own signature.

Blow seems to be inspired by electronic home fragrance diffusers.

And? Are you blown away by this innovation? Yours, Fran

Aroma-Zone DIY workshops

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Aroma-Zone, Beauty, beauty care, blog, cosmetics, DIY, eco, essential oil, fragrance, Franziska Josteit, In-Imitable, Paris, perfume, scent, skin, skincare, workshop

The new Aroma-Zone store welcomes its customers in a complete eco-designed environment made of copper, wood and wicker.

The store counts 1.500 references, including around 200 essential oils from all around the world, ingredients dedicated to DIY cosmetics, and the ready-to-use skincare range.

There are also chemists, advisers, and digital search points to meet demands according to people’s needs.

The program of public and professional workshops, which take place in the training area, reinforce the customer intimacy. Each participant can prepare one or several recipes of natural, ultra-fresh skincare products in groups of 8 to 12 people.

There are two stores in Paris so far.

Lots of love! Yours, Fran

U.S. Postal Service announces scratch-and-sniff stamp

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America, art, fragrance, Franziska Josteit, In-Imitable, letter, Magrikie Berg, marketing, perfume, post, scent, scratch and sniff, stamp, summer, U.S. Postal Service, USPS

The U.S. Postal Service said Monday that it will issue its first-ever scratch-and-sniff stamps that will aim to evoke the sweet scent of summer. The 10 different stamp designs each feature a watercolor illustration of two different ice pops on a stick.

The sweet smells of summer: freshly cut grass, barbeque on a grill, the beach and suntan lotion???

One thing is sure: there will be one scent for all of the stamps and the secret smell will be unveiled when the Postal Service issues the stamps on June 20th.

Obviously, my friend in America has to send me a letter this summer !!! Yours, Fran

The 5 seasons experience by Alessi

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AHHH, Alessi, BRRR, candle, collection, design, Designer, diffuser, Dutch, Five Seasons, fragrance, Franziska Josteit, GRRR, HMM, Home, In-Imitable, Italy, kitchen, Marcel Wanders, Milan Design Week, perfume, perfumer, scent, SHHH

The iconic Italian product brand Alessi just launched their latest Five Seasons home fragrance collection.

Alessi has produced everyday designer objects since 1921, and in fact, most of us have a few products from them in our home, most likely in the kitchen. They frequently partner with some of the best designers in the world, and for this collection it was Dutch designer Marcel Wanders.

Together, they’ve launched the Five Seasons collection composed of 5 fragrances based on the four seasons, plus a mysterious, sensual and spiritual 5th season – all for the home.

At the launch party during the Milan Design Week, they served 5 cocktails designed to ‘match’ each of the fragrances. What a gorgeous idea to imagine how a fragrance would taste and look if translated into a refreshing drink.

The collection has room perfumes, candles, and diffusers, and emphasizes obviously on the unique scents that will fit any décor.

The 5 fragrances are named: BRRR, AHHH, HMM, GRRR, SHHH.

Have a look at the beautiful website to get even more inspired! Enjoy your sunny sunday evening guys!!! Yours, Fran

Etat Libre d’Orange creates luxury perfume out of trash and worms

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blog, Etat Libre d’Orange, fragrance, Franziska Josteit, I am Trash, In-Imitable, luxury, marketing, perfume, scent, sustainability, trash, worms

‘I Am Trash’ is a new perfume made from, well, trash and it’s defying convention.

Etat Libre d’Orange believes perfumers have a role to play in using senses to change mentalities. Here is the ad:

Etat Libre d’Orange has teamed up with Ogilvy Paris to develop a luxury scent named Les Fleurs du Déchet (The Flowers of Waste).

The fragrance, which has notes of mouldy fruit and earthworms, has the English brand name ‘I am Trash’ and was created to put the focus on the waste that luxury often represents.

Enjoy your weekend to the fullest! Yours, Fran

Smart Fart, the revolutionary pill that makes your gas smell lovely!

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blog, campaign, fragrance, Franziska Josteit, Health, In-Imitable, Indigogo, marketing, perfume, pill, scent, Smart Fart, smell, start-up

Smart Fart is an innovative new pill that teaches ‘The art of fart’ by making human fart smell like perfumes! Crazy story… but let’s keep our hopes up!

The pill, who recently launched on Indiegogo, will make farting in public or at home less embarrassing as there will be no stinky smells, only a breeze of perfumed air.

The campaign launched with a goal of $1,200,000 and has already started to receive good reviews from the backers, obviously considering that farting is a universal phenomenon.

Will our future look a little brighter after this launch? Yours, Fran

Application techniques – No time to waste!

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Beauty, blog, flavor, fragrance, Franziska Josteit, Health, In-Imitable, innovation, marketing, men, perfume, Proverb, scent, skin, skin care

Proverb, a male skin care company, is offering a training program consisting of 4 products, 4 movements, 4 minutes long. Its basically a routine program.

1. Supplement – neck extension – 4 repetitions
2. Cleanse & shave mud – face push press – 4 repetitions
3. Skin Strengthening Serum – eye lift – 4 repetitions
4. Moisturizer – forehead fly – 4 repetitions

Watch the video here:

Proverb says that 4 minutes in the morning and 4 minutes in the evening will ensure your skin is in peak condition.

Bring it on baby! Yours, Fran

Eye catching veggie inspired beauty line

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Beauty, blog, design, experience, fragrance, Franziska Josteit, Germany, handsomveggies, Health, In-Imitable, innovation, marketing, multi-sensory, nature, packaging, perfume, perfumery, scent, smell, trend

“Hands on Veggies” places importance on precious, natural fermented ingredients that act as preserving agents while also caring for the skin…. Oils, fermented substances and extracts are part of the natural, vegetable components that make up their products.

Im mostly in love with the images and the packaging!

Let’s connect with nature again! A walk in the forest this weekend? Yours, Fran

More Mix & Match marketing stories

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blog, fragrance, Franziska Josteit, In-Imitable, individu­ality, innovation, Kenneth Cole, layering, Mix & Match, perfume, perfumerflavorist, scent

Kenneth Cole has launched Kenneth Cole for Him and Kenneth Cole for Her, a collection of fragrances designed to be layered.

“I believe that everyone is their own brand. Personal style is defining, and this unique selection of fragrances provides yet another opportunity for one to further express their individuality,” said Kenneth Cole, chairman and chief creative officer at Kenneth Cole Productions, Inc.

For Him

Kenneth Cole for Him is a fragrance with a blend of salty, citrusy and amber notes. The fragrance includes top notes of sea salt, white citrus and a mineral accord; middle notes of jasmine and ginger and base notes of modern woods and white amber.

For Her

For the Kenneth Cole for her fragrance, it blends floral, citrus and musk scents. The fragrance includes top notes of pink peonies, lemon and translucent florals; middle notes of jasmine, violet and lily-of-the-valley and base notes of sandalwood, heliotrope and skin musk.

A Personal Twist

In addition to the release of Kenneth Cole for Him and Kenneth Cole for Her, the company has released The Personal­ization Fragrances, a collection of fragrances that can be layered with the other two products.

The fragrances in the line include:

• Serenity. The fragrance is a blend of white pepper, whiskey accords, peach nectar, woods, vanilla and tonka bean. Used with Kenneth Cole for Him, it creates a smooth woody/amber scent, while it enhances notes of peonies, violet and sandalwood when used in Kenneth Cole for Her.
• Energy. The Energy fragrance includes notes of neroli, orange flower, magnolias, jasmine, tuberose absolute. Sandalwood, vetiver and musk. Paired with Kenneth Cole for Him, it adds a sporty twist, emphasizing the white citrus and translucent floral scents. Layered with Kenneth for Her, it enhances the lemon, jasmine and floral scents.
• Intensity. A fragrance blend with notes of cardamom, pink pepper, leather, nutmeg, saffron, tobacco leaf, coffee, woods and tonka beans. Used to warm the ginger, wood and white amber scents in Kenneth Cole for Him, while enhancing the sandalwood, heliotrope and skin musks in Kenneth Cole for Her.

Layering is still a hot topic! Enjoy the rest of your week! Yours, Fran