Etat Libre d’Orange creates luxury perfume out of trash and worms

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blog, Etat Libre d’Orange, fragrance, Franziska Josteit, I am Trash, In-Imitable, luxury, marketing, perfume, scent, sustainability, trash, worms

‘I Am Trash’ is a new perfume made from, well, trash and it’s defying convention.

Etat Libre d’Orange believes perfumers have a role to play in using senses to change mentalities. Here is the ad:

Etat Libre d’Orange has teamed up with Ogilvy Paris to develop a luxury scent named Les Fleurs du Déchet (The Flowers of Waste).

The fragrance, which has notes of mouldy fruit and earthworms, has the English brand name ‘I am Trash’ and was created to put the focus on the waste that luxury often represents.

Enjoy your weekend to the fullest! Yours, Fran

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Smart Fart, the revolutionary pill that makes your gas smell lovely!

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blog, campaign, fragrance, Franziska Josteit, Health, In-Imitable, Indigogo, marketing, perfume, pill, scent, Smart Fart, smell, start-up

Smart Fart is an innovative new pill that teaches ‘The art of fart’ by making human fart smell like perfumes! Crazy story… but let’s keep our hopes up!

The pill, who recently launched on Indiegogo, will make farting in public or at home less embarrassing as there will be no stinky smells, only a breeze of perfumed air.

The campaign launched with a goal of $1,200,000 and has already started to receive good reviews from the backers, obviously considering that farting is a universal phenomenon.

Will our future look a little brighter after this launch? Yours, Fran

Application techniques – No time to waste!

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Beauty, blog, flavor, fragrance, Franziska Josteit, Health, In-Imitable, innovation, marketing, men, perfume, Proverb, scent, skin, skin care

Proverb, a male skin care company, is offering a training program consisting of 4 products, 4 movements, 4 minutes long. Its basically a routine program.

1. Supplement – neck extension – 4 repetitions
2. Cleanse & shave mud – face push press – 4 repetitions
3. Skin Strengthening Serum – eye lift – 4 repetitions
4. Moisturizer – forehead fly – 4 repetitions

Watch the video here:

Proverb says that 4 minutes in the morning and 4 minutes in the evening will ensure your skin is in peak condition.

Bring it on baby! Yours, Fran

Eye catching veggie inspired beauty line

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Beauty, blog, design, experience, fragrance, Franziska Josteit, Germany, handsomveggies, Health, In-Imitable, innovation, marketing, multi-sensory, nature, packaging, perfume, perfumery, scent, smell, trend

“Hands on Veggies” places importance on precious, natural fermented ingredients that act as preserving agents while also caring for the skin…. Oils, fermented substances and extracts are part of the natural, vegetable components that make up their products.

Im mostly in love with the images and the packaging!

Let’s connect with nature again! A walk in the forest this weekend? Yours, Fran

More Mix & Match marketing stories

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blog, fragrance, Franziska Josteit, In-Imitable, individu­ality, innovation, Kenneth Cole, layering, Mix & Match, perfume, perfumerflavorist, scent

Kenneth Cole has launched Kenneth Cole for Him and Kenneth Cole for Her, a collection of fragrances designed to be layered.

“I believe that everyone is their own brand. Personal style is defining, and this unique selection of fragrances provides yet another opportunity for one to further express their individuality,” said Kenneth Cole, chairman and chief creative officer at Kenneth Cole Productions, Inc.

For Him

Kenneth Cole for Him is a fragrance with a blend of salty, citrusy and amber notes. The fragrance includes top notes of sea salt, white citrus and a mineral accord; middle notes of jasmine and ginger and base notes of modern woods and white amber.

For Her

For the Kenneth Cole for her fragrance, it blends floral, citrus and musk scents. The fragrance includes top notes of pink peonies, lemon and translucent florals; middle notes of jasmine, violet and lily-of-the-valley and base notes of sandalwood, heliotrope and skin musk.

A Personal Twist

In addition to the release of Kenneth Cole for Him and Kenneth Cole for Her, the company has released The Personal­ization Fragrances, a collection of fragrances that can be layered with the other two products.

The fragrances in the line include:

• Serenity. The fragrance is a blend of white pepper, whiskey accords, peach nectar, woods, vanilla and tonka bean. Used with Kenneth Cole for Him, it creates a smooth woody/amber scent, while it enhances notes of peonies, violet and sandalwood when used in Kenneth Cole for Her.
• Energy. The Energy fragrance includes notes of neroli, orange flower, magnolias, jasmine, tuberose absolute. Sandalwood, vetiver and musk. Paired with Kenneth Cole for Him, it adds a sporty twist, emphasizing the white citrus and translucent floral scents. Layered with Kenneth for Her, it enhances the lemon, jasmine and floral scents.
• Intensity. A fragrance blend with notes of cardamom, pink pepper, leather, nutmeg, saffron, tobacco leaf, coffee, woods and tonka beans. Used to warm the ginger, wood and white amber scents in Kenneth Cole for Him, while enhancing the sandalwood, heliotrope and skin musks in Kenneth Cole for Her.

Layering is still a hot topic! Enjoy the rest of your week! Yours, Fran

Meet the Snoozeliner

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Andersson-Wood, architect, Beauty, blog, bus, design, experience, fragrance, Franziska Josteit, Health, In-Imitable, innovation, London, luxury, marketing, multi-sensory, perfume, perfumery, relaxation, scent, Simba, sleep, smell, Snoozeliner, technology, travelling, trend

Business opportunities for sleep are wide and far: meet the Snoozeliner, a night bus equipped with designer beds and the latest technology, including olfactory relaxation, to promote optimal rest.

Tired of the hustle and bustle of public transport, which is hardly conducive to catching up on lost hours of sleep? An architectural firm based close to London, has created a vehicle for people leaving the capital after a night of partying that enables them to rest during their journey home: the Snoozeliner is equipped with designer beds and the latest technology to promote optimal rest.

Sound insulation and memory foam mattresses

The result of a collaboration between architectural firm Andersson-Wood and high-tech mattress brand Simba, the Snoozeliner features 14 futuristic looking capsules that can accommodate sleep-deprived travellers. It’s impossible to miss your stop: stewards come to wake travellers when they have reached their destination.

The night bus offers dreamy sleeping conditions: in addition to a memory foam mattress, the capsules are equipped with soundproofing insulation, opaque blinds and a soft light in amber, the most relaxing hue.

Olfactory relaxation

Travellers can even choose from a selection of room scents according to their personal needs that have been selected by aromatherapy specialists: want a heavy restorative sleep, or perhaps you are looking to dispel the first signs of a hangover? In development for the past four months, the Snoozeliner is expected to reach eight roads in the UK, including those leading to London, Leeds, Manchester and Birmingham, from Autumn 2018 onwards.

Watch the video here:

https://www.youtube.com/watch?v=Cxo8ekBsbsg

Fancy innovation!!! Yours, Fran

The ultimate personal fragrance – a skin smell enhancer

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blog, body, design, fragrance, Franziska Josteit, Glossier, In-Imitable, ingredients, marketing, perfume, scent, skin, YOU

After its body care range Body Hero, Glossier is now launching its first fragrance, celebrating everyone’s unique scent. On their website it says the following: “You’ll find that You makes a good first impression, and lives up to it as time goes on. Each note was chosen and balanced to allow the juice to be both long-lasting and true to how it smells at the beginning, without changing as it dries down. In other words, it’s heavy on the base notes. Mostly it smells like you: that familiar human-y note that makes up the body of what you’re smelling. Creamy, sparkling, clean, warm. That’s You.”

*please be advised that the formula comes incomplete; You are the first ingredient*

The three base notes melt in with your skin…
_ambrette: comfy, warm
_ambrox: smooth, salty, animalistic
_musk: long-lasting, addictive

And a mix of top notes say “nice to meet you!” without overpowering the base…
_iris root: earthy, green, woody
_pink pepper: spice, sparkling

Interesting concept! Enjoy your week. Yours, Fran

Fragranced lingerie – for sexy moments?!?

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Beauty, blog, By Kilian, design, experience, Fleur de Mal, fragrance, Franziska Josteit, In-Imitable, innovation, lingerie, marketing, multi-sensory, perfume, perfumer, perfumery, scent, sexy, smell, technology, trend

The partnership between By Kilian fragrances and Fleur Du Mal lingerie gets us to a glamorous level with their new line of scented lingerie. Respective brand founders Kilian Hennessy and Jennifer Zuccarini have joined forces ahead of the holiday season to create a range of undergarments, robes, night sets, and even lace cuffs ($68 to $595), all infused with one of Kilian’s most-loved fragrances.

“There’s something intriguing and intimate about fragrance and lingerie that I’ve always wanted to explore,” Zuccarini says. “With this collection, we’ve been able to add an element of sensuality that enhances the experience of intimacy.”

So, what makes these pieces different from simply misting your panties with your favorite fragrance?  The lace of each item is actually infused with fragrance enclosed in gel micro-capsules, which are designed to last anywhere from 4 to 5 washes.

The scent in question? Kilian’s Love, Don’t Be Shy ($260; net-a-porter.com), which is a sweet, sensual mix of honeysuckle, caramelized sugar, jasmine, bergamot, and vanilla that plays well with the chemistry of your skin.

I wish you a lovely rest of the week! Yours, Fran

The Cure, the new mood restaurant!

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blog, flavor, food, fragrance, Franziska Josteit, Health, In-Imitable, marketing, mood, Paris, perfume, Restaurant, scent, taste, The Cure

The Cure is a brand-new restaurant in the 9th arrondissement of Paris offering you to eat in accordance with your mood and to correct it if need be. Food can play a major role on your state of mind!

Whether you feel depressed or whacked or if you only feel like boosting your memory, Stéphanie, the place’s owner has a menu for you.

If you feel tired: wheat, chickpea, carrots, onions, zucchinis, peppers, spinach, cashew nuts, hemp seeds, Alfredo sauce served with a chestnut cake. If you feel annoyed: pearled barley, whole wheat, chorizo, garlic, tomatoes and lemon, served with a chocolate, hazelnut and almond cookie.

According to the owner, the effect will not necessarily be immediate, but a week of mood-menu and you will be more serene.

The mood topic is seen everywhere at the moment – good timing to come up with a Restaurant! Yours,  Fran

BLOWOUT AND INHALE

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Beauty, blog, Delicious Dryer, design, fragrance, Franziska Josteit, hair, Ian Bok, In-Imitable, innovation, marketing, perfume, scent, smell

This design aims to help you smell as delicious as you’ll look after using it! It’s called the Delicious Dryer and while it’s colored like cotton candy, you shouldn’t try tasting it.

You can, however, fill it with a scent cartridge of your choice! As you blow-dry your hair, it will lightly disperse your favorite scent, leaving you feeling fresh and clean!

You can refill easily when you consume all the essences or want to change into a different scent.

Designer: Ian Bok

Those are the different scent option:

New innovations blowing our minds!!! I like! Yours, Fran