Tauer creates all-round perfumes!

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Andy Tauer, art, Beauty, blog, design, experience, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, perfume, perfumery, scent, smell, Tauer perfumes, technology

Switzerland-based perfumer Andy Tauer has launched three room perfumes, which can also perfume your skin and fabrics.

Tauer says, “The room fragrances are rich in naturals, and are micro encapsulated in a carrier, making them last. And because they are water based: they are safe to use, too.”

He adds “the sprayer is simply amazing. This is actually pretty hightech. It even sprays upside down!”

Enjoy your After-Work drinks! You deserve it! Yours, Fran

Foolproof Blending Tool Kit

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blending, blog, Demeter, design, DIY, experience, flavor, Foolproof Blending Tool Kit, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, perfume, perfumery, personalization, scent, smell

Layering scents is wonderful and rewarding, but sometimes it would be great to be able to blend your own scent and just carry it around with you in a bottle.

Now you can.
The Demeter Blending Tool Kit includes:
• ONE Fragrance Funnel
• SIX Droppers
• ONE 1 oz Refillable Bottle with Pump, Cap and a Customizable Label
• BLENDING STRIPS for easy blending

Everything you need to blend and personalize your own fragrance, using Demeter single note scents as your palette.  
All Demeter colognes are reusable, so they can be opened and the fragrances mixed in the Blending Bottle.

Express your scent-creativity the way you want! Lots of love from Romania. Yours, Fran

Byredo Is Making IKEA-Themed Perfume

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Ben Gorham, blog, Byredo, candles, design, fragrance, Franziska Josteit, IKEA, In-Imitable, marketing, perfume, scent, Sweden

The Swedish retailer has tapped luxury perfume brand Byredo’s Ben Gorham to “explore new ways of adding scents in your home.”

The collection wants to take a “democratic approach to smell” and will feature a range of candles and perfumes.

 

Byredo’s regular scent range doesn’t come cheap — with candles costing $80 and perfume $150, so let’s hope IKEA helps lower those prices considerably.

Curious to smell! Yours, Fran

My visit to the museum of Perfumery in Paris

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fragrance, Franziska Josteit, grand musee du parfum, Headspace Analysis, In-Imitable, Osmothèque, Paris, perfume, scent, Versailles

 

Finally – I made it to the Museum of Perfumery! Paris is always worth a trip, but this time it was a perfume weekend! After a trip to the Osmotheque in Versailles, I went to the museum. Such a cool experience – a MUST for perfume-lovers!

Here are some impressions:

A vivid demonstration of how fragrance enters our brain.

How does the scent of a croissant actually get in a perfume? Headspace Analysis is the answer!

How was fragrance used back in the days? Personal stories tell the background.

Citronellol and many other raw materials were exhibited.
Great installation with raw materials and audio explanations!

Me whilst sniffing!
A wonderful scent-organ with classical music and light effects!

…and once more because it was so beautiful!

Childhood memories could be awakened with these fragrance flowers!

Does the Flacon not remind of “Le Classique” by Jean-Paul Gaultier?

I hope you got a little insight! Yours, Fran

Personalization – Guerlain’s Parfumeur Boutique

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fragrance, Franziska Josteit, Guerlain, In-Imitable, olfactory profile, parfumeur boutique, Paris, perfume, personalization, rue Saint Honoré, scent, signature

Personalization is the big trend and Guerlain wants to take part as well! Their ‘parfumeur boutique’ already exists in Paris on rue Saint Honoré, but is now to open in more countries.

Tailor-made products: How does it work?

The new area offers 110 Guerlain fragrances and a full immersion into the heart of the brand’s creativity. Basically the accords are classified into four main olfactory families, allowing customers to take advantage of a digital fragrance consultation to identify their personal olfactory profile and, thanks to a powerful algorithm, find their very own “signature fragrance”.

After choosing their fragrance, customers are invited to the personalization atelier, where they can finalize their purchase by selecting every detail to make the fragrance their own – bottle shape and colour, engraved message in any language, plus a choice of ribbons and bows to embellish the bottles. Plus the bottles can be refilled.

Guerlain’s main goal is to offer a unique experience revolving around completely tailor-made products & services.

I’ve lately been to the Paris shop and indeed, its a pretty concept! Yours, Fran

H&M debuts organic perfume oils

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2017, blog, clothing, Conscious, Conscious Exclusive collection, fragrance, Franziska Josteit, H&M, In-Imitable, marketing, oils, perfume, scent, sustainability

For the first time ever, H&M’s Conscious Exclusive collection includes a set of three organic unisex perfume oils that can be worn individually, or mixed together to create a unique scent.

The oils are a part of the 2017 Conscious Exclusive collection which also includes pieces made from more sustainable materials for women, men and kids.

The organic perfume oils are created around three different scent groups – floral, fresh and woodsy, and are Ecocert approved.

Nice innitiative, but be aware that ecolabel does not mean that the perfumes are all natural… its the opposite in reality! Yours, Fran

A Billionaire scent: Elon Musk’s Musk

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business, Elon Musk, fragrance, Franziska Josteit, In-Imitable, PayPal, perfume, scent, Scent O’Mental, SolarCity, SpaceX, Tesla

Billionaire entrepreneur Elon Musk has launched his own men’s fragrance, named Musk, according to a report published by Real Business.

Musk has teamed up with US fragrance firm Scent O’Mental to develop the new scent, which is said to contain notes of clove, cinnamon and an innovative new smell known as ‘space’.

“I feel like now is the right time for the world to see a different side to tech innovators. Musk is a sophisticated new scent that embodies the attitude of pioneers – the ones willing to push boundaries and question conventions,” said Musk in a statement.

He is the (co-)founder of SpaceX, Tesla Inc., SolarCity, OpenAI, Zip2 and PayPal. As of March 2017, he has an estimated net worth of $13.9 billion, making him the 80th wealthiest person in the world.

Interesting character, and with this last-name you almost have to launch a perfume…! Yours, Fran

Chanel to launch a new perfume

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blog, Chanel, Coco, fragrance, Franziska Josteit, Gabrielle, In-Imitable, marketing, perfume, scent

2017 is Chanel‘s year of ‘Gabrielle‘, better known as ‘Coco‘. The fragrance will bear the name of the founder ‘Gabrielle Chanel’ and will appear in autumn.

In spring, the new fragrance will be presented to the public with its own advertising campaign consisting of four films. Rebellion, freedom, passion and seduction, the four guiding principles in the life of Gabrielle Chanel are discussed, Chanel already revealed before.

Can’t wait to smell it! Yours, Fran

FeelReal – a new gadget for playboys

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blog, design, device, FeelReal, Franziska Josteit, In-Imitable, innovation, Kickstarter, marketing, perfume, scent, smell, startup, technology, virtual reality

FeelReal is THE new gadget for a cinema-feeling at home. Basicially its a helmet (looking totally unsocial at home), with which you can play games, but more real than ever before.

The startup company has created a virtual reality mask and helmet that lets you smell virtual environments. The company claims its devices stimulate both the olfactory (smell) and tactile (touch) senses, thereby immersing you in virtual water mist or wind or a battlefield.

The device includes an odor generator that takes seven removable “smell cartridges,” which vaporize a mixture of perfumes to create an appropriate scent for the game you’re playing or the movie you’re watching.

I’m not allowing this device at home *smile* it’s such a playboy device! Yours, Fran

Parle Moi de Parfum – new Shop

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Benjamin Almairac, blog, composition, fragrance, Franziska Josteit, In-Imitable, Michel Almairac, Paris, Parle Moi de Parfum, perfume, perfumery, Romain Almairac, scent, store

This September 2016, a new, independent perfume house has opened in Paris called Parle Moi de Parfum, a name which is to be understood to function as a motto: to talk about perfume – and nothing else. They debut with a catalogue of eight perfumes.

The brand was created by Benjamin and Romain Almairac, the two sons of renowned perfumer Michel Almairac. The boutique was designed by Elisabeth Almairac. It is a family affair with roots in the perfumery tradition of Grasse – the Robertet company in particular – and a flagship store in Paris.

A perfumery lab is part of the interior decor with a junior perfumer present at all time. A wall with dozens of ingredients is like a customer-oriented perfumer organ created with a didactic purpose in mind. You will be able to smell isolated ingredients to understand better how they are blended within a composition.

Have a lovely week! Yours, Fran