The world’s most expensive perfume: Morreale’s Le Monde Sur Mesure

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art, bespoke, blog, bottle, Clive Christian, exclusive, fragrance, Franziska Josteit, In-Imitable, Jean Patou, Jean-Pierre Morreale, Joy, L.A., Le Monde Sur Mesure, luxury, marketing, Morreale Paris, perfume, scent

In modern perfumery, the world’s most expensive fragrance had been Joy by Jean Patou for a while: it was formulated with expensive perfume materials and introduced to the brand’s most loyal customers in America at the time of the Great Depression (1930).

Then we heard of Clive Christian’s most expensive perfume, until other ambitious perfume makers joined the vanity competition.

And now, the new French perfume brand Morreale Paris claimed it has created the most expensive fragrance in the world, which is offered at $1.5 million.

The brand belongs to Jean-Pierre Morreale, a descendant of the aristocratic family Morreale (Mont Reale). Now Mr. Morreale lives both in France and Belgium and prefers to keep his identity in discretion.

What is so special about this perfume is that it is a bespoke perfume service offered to people who are ready to pay for their own exclusive perfume with a lifetime supply. Therefore the name “Le Monde Sur Mesure”. The luxurious bottle can also be customized.

One example of a fragrance composition will be introduced at a very exclusive event in L.A. end of November.

I’m always fascinated by those high-end creations! Yours, Fran

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Customized hair care E-Brand in China

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blog, China, customization, fragrance, Franziska Josteit, hair, Henkel, In-Imitable, marketing, My Specialist, perfume, personalization, scent, Schwarzkopf, trend

Henkel has announced the launch in China of a new line it is describing as the ‘first customized hair care e-brand scientifically designed to meet every customer’s individual hair needs’. Schwarzkopf My Specialist is based on advanced microscopic testing and is being launched in cooperation with Chinese online shopping site Tmall.

Consumers send their hair samples to the My Specialist lab, and after analysis they receive a shampoo with nine power shots, especially recommended for that person’s needs.

“We want to stay on top of the personalization trend and grow our consumer relationships. We believe Schwarzkopf My Specialist will definitely improve the consumer experience and journey,” said Kesinee Charoenchitpaisarn, Regional Marketing Director, Schwarzkopf Hair Care Asia Pacific.

I wish you a lovely week! Yours, Fran

A step away from shampoo and conditioner

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Beauty, blog, Eli Halliwell, fragrance, Franziska Josteit, hair, Hairstory, In-Imitable, innovation, marketing, New Wash, perfume, perfumery, scent, shampoo

Recently, a hair expert has claimed that shampooing is, in fact, the worst thing we can do for our hair. Eli Halliwell, CEO of Hairstory, has warned that we could be damaging our hair without realising it. He is now on a mission to make us ditch our shampoo.

He says: “When you’ve grown up always doing something you don’t question it. The reality is that shampoo is a product that was made to be too strong for its use.

When people first invented shampoo, they decided the cleaner we can be, the better. And that made perfect sense for your hands, for your dishes, hospital floors, for carpets, but it doesn’t make sense for your skin or your hair.”

Eli added: “When you use shampoo what happens on your hair and scalp is you end up stripping away you body’s natural protective barrier. Your body responds by fixing itself and reproducing those oils in that barrier, and you end up in a vicious cycle, where you over clean and you over-produce oil. And you immediately think, I’m getting that grease again, I need some more shampoo’.”

The chemicals are so similar to what we use to clean clothes, he says, you could effectively pour shampoo in your washing machine and washing powder on your hair – although he doesn’t advise it.

Hairstory, which is being officially launched in the UK, has come up with New Wash, which aims to restore hair’s natural balance. New Wash is basically an oil-based cleanser for your hair and scalp.

Eli explains: “The way New Wash cleans, it grabs on to oil and dirt and things just as strongly. The magic is the side that grabs onto the water just doesn’t grab on as well. So when you rinse, the bond with the water is only strong enough to pull away from your scalp things that are loosely attached, so it’s not strong enough to pull away your body’s natural protective barrier.”

Conclusion: if you wash your hair all the time and it’s still greasy – this could be why.

Find the full video here.

Well, have a nice un-washed week 😉

Yours, Fran

Re-inventing fine fragrances – water based perfumes

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alcohol, Behnaz, blog, Buly 1803, CB, Christopher Brosius, Eau Triple, fragrance, Franziska Josteit, I Hate Perfume, In-Imitable, marketing, organic, perfume, Pure Neroli, Pure Rose, scent, SCENT IS LIFE, water

When someone thinks of perfume the first thing that comes in mind is alcohol. The second thing might be oil, but no one ever thinks of water. In an attempt of total fragrance re-invention, three brands create organic water-based perfumes to prove that simplicity can be miraculous.

“SCENT IS LIFE”. For Christopher Brosius, the creator of CB I Hate Perfume, the point of a perfume is its scent. As he argues “Your sense of smell is one of the most important factors that defines you as YOU. Perfume is meant to be enjoyed.”

In his effort to create a fragrance that creates feelings and memories, Brosius used the challenging base of water and managed to mix it with oil even if it isn’t rather easy.

Other examples of water based perfumes are Eau Triple by Buly 1803, and Pure Rose and Pure Neroli by Behnaz.

Could the use of water instead of alcohol catch-on as consumers look for more ‘natural’ and ‘less harsh’ options?

Yours, Fran

Blow by Byredo: a new way of perfuming your skin

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Beauty, blog, Blow, Byredo, customization, device, diffuser, fragrance, Franziska Josteit, hair, In-Imitable, marketing, packaging, perfume, scent

A new fragrance delivery machanism from Byredo just hit the social media channels: Blow by Byredo. You blow the perfumed air on your skin instead of spraying it.

This device also allows customization: there are 5 fragrance capsules inside, which are blended according to your taste to create you own signature.

Blow seems to be inspired by electronic home fragrance diffusers.

And? Are you blown away by this innovation? Yours, Fran

Aroma-Zone DIY workshops

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Aroma-Zone, Beauty, beauty care, blog, cosmetics, DIY, eco, essential oil, fragrance, Franziska Josteit, In-Imitable, Paris, perfume, scent, skin, skincare, workshop

The new Aroma-Zone store welcomes its customers in a complete eco-designed environment made of copper, wood and wicker.

The store counts 1.500 references, including around 200 essential oils from all around the world, ingredients dedicated to DIY cosmetics, and the ready-to-use skincare range.

There are also chemists, advisers, and digital search points to meet demands according to people’s needs.

The program of public and professional workshops, which take place in the training area, reinforce the customer intimacy. Each participant can prepare one or several recipes of natural, ultra-fresh skincare products in groups of 8 to 12 people.

There are two stores in Paris so far.

Lots of love! Yours, Fran

U.S. Postal Service announces scratch-and-sniff stamp

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America, art, fragrance, Franziska Josteit, In-Imitable, letter, Magrikie Berg, marketing, perfume, post, scent, scratch and sniff, stamp, summer, U.S. Postal Service, USPS

The U.S. Postal Service said Monday that it will issue its first-ever scratch-and-sniff stamps that will aim to evoke the sweet scent of summer. The 10 different stamp designs each feature a watercolor illustration of two different ice pops on a stick.

The sweet smells of summer: freshly cut grass, barbeque on a grill, the beach and suntan lotion???

One thing is sure: there will be one scent for all of the stamps and the secret smell will be unveiled when the Postal Service issues the stamps on June 20th.

Obviously, my friend in America has to send me a letter this summer !!! Yours, Fran

The 5 seasons experience by Alessi

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AHHH, Alessi, BRRR, candle, collection, design, Designer, diffuser, Dutch, Five Seasons, fragrance, Franziska Josteit, GRRR, HMM, Home, In-Imitable, Italy, kitchen, Marcel Wanders, Milan Design Week, perfume, perfumer, scent, SHHH

The iconic Italian product brand Alessi just launched their latest Five Seasons home fragrance collection.

Alessi has produced everyday designer objects since 1921, and in fact, most of us have a few products from them in our home, most likely in the kitchen. They frequently partner with some of the best designers in the world, and for this collection it was Dutch designer Marcel Wanders.

Together, they’ve launched the Five Seasons collection composed of 5 fragrances based on the four seasons, plus a mysterious, sensual and spiritual 5th season – all for the home.

At the launch party during the Milan Design Week, they served 5 cocktails designed to ‘match’ each of the fragrances. What a gorgeous idea to imagine how a fragrance would taste and look if translated into a refreshing drink.

The collection has room perfumes, candles, and diffusers, and emphasizes obviously on the unique scents that will fit any décor.

The 5 fragrances are named: BRRR, AHHH, HMM, GRRR, SHHH.

Have a look at the beautiful website to get even more inspired! Enjoy your sunny sunday evening guys!!! Yours, Fran

Etat Libre d’Orange creates luxury perfume out of trash and worms

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blog, Etat Libre d’Orange, fragrance, Franziska Josteit, I am Trash, In-Imitable, luxury, marketing, perfume, scent, sustainability, trash, worms

‘I Am Trash’ is a new perfume made from, well, trash and it’s defying convention.

Etat Libre d’Orange believes perfumers have a role to play in using senses to change mentalities. Here is the ad:

Etat Libre d’Orange has teamed up with Ogilvy Paris to develop a luxury scent named Les Fleurs du Déchet (The Flowers of Waste).

The fragrance, which has notes of mouldy fruit and earthworms, has the English brand name ‘I am Trash’ and was created to put the focus on the waste that luxury often represents.

Enjoy your weekend to the fullest! Yours, Fran

Smart Fart, the revolutionary pill that makes your gas smell lovely!

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blog, campaign, fragrance, Franziska Josteit, Health, In-Imitable, Indigogo, marketing, perfume, pill, scent, Smart Fart, smell, start-up

Smart Fart is an innovative new pill that teaches ‘The art of fart’ by making human fart smell like perfumes! Crazy story… but let’s keep our hopes up!

The pill, who recently launched on Indiegogo, will make farting in public or at home less embarrassing as there will be no stinky smells, only a breeze of perfumed air.

The campaign launched with a goal of $1,200,000 and has already started to receive good reviews from the backers, obviously considering that farting is a universal phenomenon.

Will our future look a little brighter after this launch? Yours, Fran