A direct line to consumer tastes – Givaudan is teaching fashion students

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art, Beauty, blog, conde nast international, design, fabrics, fashion, fragrance, Franziska Josteit, Givaudan, In-Imitable, innovation, marketing, perfume, perfumer, perfumery, scent, Shanghai, smell

The Shanghai-based Center of Fashion and Design is one of Asia’s most vibrant outposts for cutting-edge ideas in couture, clothes and concepts. It is here that passionate fashionistas study every aspect of fashion design, branding and marketing. This includes fragrance, an essential brand extension for every designer.

Givaudan has been invited to train students in fragrance appreciation and understanding as part of the school’s Luxury Marketing curriculum. As a fragrance leader in China, Givaudan is recognised by customers and industry alike as a trusted and expert partner in the art of perfume. Here is a link to the course.

Great vision indeed! I wish you a lovely week! Yours, Fran

Cheesy stories…

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Beauty, beauty care, blog, experience, Face Shop, flavor, flavour, food, fragrance, Franziska Josteit, In-Imitable, marketing, Missha, perfume, perfumery, scent, smell, South Korea, Tony Moly, trend

I lately noticed a lot of dairy product claims on the beauty shelfs. Things you would not expect in your facial cream!

For instance, Tony Moly’s Wonder Cheese firming cream contains extracts from Gruyere & milk protein.

The Face Shop has launcheed a “Fresh Milk” cream.

Or how would you like oats on your skin? South Korean beauty care company Missha dared to do it!

Do you see what i mean? Yours, Fran

5 day skin project

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Beauty, blog, experience, fragrance, Franziska Josteit, In-Imitable, Korea, marketing, mask, perfume, perfumery, scent, skin, smell, Tony Moly

Here’s an interesting set of masks from South Korean Tony Moly. It’s a 5 days project to beautiful skin, with 5 different masks.

I can imagine all different kinds of applications for these weekday projects… such as home fragrances or hair care etc., where you have different products for each day!

Nice concept! Yours, Fran

Amazing claims for scented candles…

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Aromatherapy, Beauty, blog, candle, experience, fragrance, Franziska Josteit, In-Imitable, marketing, multi-sensory, perfume, perfumery, Relaxbynelly, scent, trend

Can you actually imagine a room candle that promises the following aromatherapy effects?

• anti migraine
• happiness
• relax
• skin hydration
• anti cellulite

Relaxbynelly seems to be convinced about their product offerings.

Fantastic claims 😉 Just to get that idea is quite a challenge!

Yours, Fran

 

Treat your senses with wine and truffles…

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Beauty, Bernard Bouvier, blog, cosmetic, Edouard Damidot, extracts, Franziska Josteit, In-Imitable, perfume, perfumery, scent, skin care, VINÉSIME, vine, vineyard, wine

Vinésime, a skincare company, takes us to Burgundy.

From Burgundy’s prodigal nature, Vinésime develops “vintage-inspired” cosmetic extracts originating in prestigious vineyards, and combines them with extracts of fruits, flowers and plants such as the Burgundy Blackcurrant, Montmorency Cherry, Burgundy Truffle and many others…

VINÉSIME is the fruit of the meeting of two enthusiasts:
Edouard Damidot (left), reviving his family’s tradition in blackcurrants, and Bernard Bouvier (right), following his family’s footsteps in the vineyard.

Let’s treat ourselves!!! Yours, Fran

Let’s get dirty !!! Rethink clean

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AOBiome, bacteria, Beauty, blog, Cambridge, David Whitlock, fragrance, Franziska Josteit, In-Imitable, Lidewij Edelkoort, Mother Dirt, perfume, scent, skin care, startup, Trendletter

We have been educated that eliminating bacteria from our body and skin would result in greater cleanliness. Although, having a decent balance of bacteria on our skin is a precursor to healthy skin. Useful bacteria once lived on humans until we started disinfecting our body with an abundant amount of lotions. One trillion microbes live on our skin, why try to suddenly get rid of them?

David Whitlock, an MIT-trained chemical engineer and founding scientist of Mother Dirt, thought differently. He was curious to comprehend why the horses would surprisingly roll themselves into the soil. Following countless reflections and experiments he realized that the ammonia-oxidizing bacteria, found in soil, was helping the animal clean itself. He believed that vaporizing a live-bacteria solution on the face and the body helped reduce user’s dependence on soap, deodorant and moisturizer.

This is when AOBiome – the leading skin micro biome company and first cosmetics company to market product purposely containing live bacteria – came into the picture. The Cambridge-based startup helped commercializing Whitlock’s idea that was once just a curiosity. The new line of personal care products, known as Mother Dirt, includes AO+ Mist spray, a shampoo and cleanser. They all either restore or help maintain good bacteria on the skin.

AOBiome targets to change our prevailing beliefs around cleanliness – and to teach us to embrace our skin as a rich living ecosystem. Here is their video:

Happy Easter! Yours, Fran

Polysensoriality – take time for beauty

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Beauty, blog, care, fragrance, Franziska Josteit, In-Imitable, music, Omotenashi, perfume, scent, Shiseido, sound

Shiseido is pioneering “acoustic beauty care” with the Omotenashi Sound approach.

It is well-known that massaging your skin is good against wrinkles, but Shiseido takes it one step further! Their approach is based on the movement of touching the skin whilst listening to the comfortable sound of water droplets. This music software allows the customer to appreciate the comfort of skin care techniques: take 4 minutes of your time before going to sleep or after waking up and listen to the sound whilst creaming your skin.

There is also a video showing you the massage techniques step-by-step.

I guess Shiseido aims more for the inner beauty with this new product, since taking a moment for yourself has always proven to be beneficial! Nice idea! Yours, Fran

Salmon skin food – interested, anyone?

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Beauty, BRTC, eye cream, fragrance, Franziska Josteit, In-Imitable, marketing, Omega oil, perfume, roe, salmon, scent, South Korea

South Korean BRTC has a new line featuring Omega oils derived from salmon roe. The marketing claim is supported by the special texture: capsules mimicking roe.

Salmon Volume Eye Cream with 55% salmon egg extract… how may this possibly smell like?

I wish you a perfect start for the week!!! Lots of love, Fran

Why not ?!? Extra excitement

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Beauty, beauty care, blog, Caolion, cleansing foam, Cool, engagement, fragrance, Franziska Josteit, Hot, In-Imitable, marketing, perfume, Pore, scent, South Korea, temperature, trend

Why not adding extra excitement to the boring facial routine ?!?

The South Korean beauty company launched cleansing foams with warming or cooling effects for your skin. Caolion – Pore

  

New temperature changing features might create engagement with consumers.

Yours, Fran

Crocodile Oil is the new beauty trend !!!

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Beauty, beauty care, blog, crocodile, crocodile oil, fat, fragrance, Franziska Josteit, Health, Kwena, marketing, perfume, Repcillin, scent, South Korea, UK

Crocodile oil – from the fat of farmed crocodiles – is claimed to be highly moisturising and anti-inflammatory…

Kwena

I was not surprised to see it pop up in South Korea, but in fact it’s already in the UK!

Repcillin has just added hair care to the crocodile line: “Combining the healing benefits of pure Nile Crocodile Oil with other high-performing ingredients, this versatile product range offers authentic skincare solutions to various skin issues and conditions”.

To be honest, i’m wondering about the ethical part of it… what is your opinion on this?

Yours, Fran