Black Medicine Releases Lavender Latte

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beverage, Black Medicine, blog, coffee, drinks, fragrance, Franziska Josteit, In-Imitable, Latte, lavender, marketing, medicine, packaging, perfume, relaxation, RTD, scent, trend

Black Medicine Iced Coffee, innovator of the first cold pressed RTD (ready to drink) coffee, is expanding its all-natural product line with the launch of a Lavender Latte to complement its existing Iced Coffee, Mocha and Latte items.

The lavender flower is increasingly being used as a culinary herb in food and beverages and is known for its floral and spicy aroma.

These initiatives are being introduced as the company is reporting accelerated consumer sales growth during 2018. During the first 4 months of 2018, Black Medicine same store sales volume increased an impressive 58%, over four times faster than the overall refrigerated RTD coffee category which experienced solid growth of 14% and represents one of the fastest growing beverage categories.

This seems to be a new lifestyle trend: feeling relaxed, yet energized and powerfully alive.

Yours, Fran

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The sleepiest print ad ever made

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Franziska Josteit, Gary Rolf, IKEA, In-Imitable, lavender, Memac Ogilvy, music, night, noise, print ad, Rohit Venkatesh, Sömnig, sleep

Ikea’s print ad serves a useful purpose by aiming to help people get a good night’s sleep.

“Sömnig”, which is Swedish for sleepy, was designed to be torn out of a magazine and placed beside a bed to demonstrate the quality of Ikea’s mattresses. When activated, it emits a white noise frequency that masks unwanted noises.

It also includes an aromatic lavender port and was printed using lavender infused ink, a scent which is known to help relax muscles and lower heart rate.

Nighty night! Yours, Fran