A direct line to consumer tastes – Givaudan is teaching fashion students

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art, Beauty, blog, conde nast international, design, fabrics, fashion, fragrance, Franziska Josteit, Givaudan, In-Imitable, innovation, marketing, perfume, perfumer, perfumery, scent, Shanghai, smell

The Shanghai-based Center of Fashion and Design is one of Asia’s most vibrant outposts for cutting-edge ideas in couture, clothes and concepts. It is here that passionate fashionistas study every aspect of fashion design, branding and marketing. This includes fragrance, an essential brand extension for every designer.

Givaudan has been invited to train students in fragrance appreciation and understanding as part of the school’s Luxury Marketing curriculum. As a fragrance leader in China, Givaudan is recognised by customers and industry alike as a trusted and expert partner in the art of perfume. Here is a link to the course.

Great vision indeed! I wish you a lovely week! Yours, Fran

The smell-taste experiment

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experiment, fragrance, Franziska Josteit, GMM, Good Mythical Morning, In-Imitable, perfume, scent, smell, taste

Rhett & Link from the daily morning talk show named Good Mythical Morning are tasting food with their noses. The hypothesis is that actually 50% of our tasting is smelling… Watch this video to get more insights:

Funny experiment to watch – the guys are just entertaining! Yours, Fran

…If we could eat anything we want…

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art, blog, design, experiment, food, fragrance, Franziska Josteit, Health, In-Imitable, innovation, JINSOO AN, marketing, perfume, Project Nourished, smell, technology, virtual reality

… without regret!!! Project Nourished made it possible!

Similar to the previous post, this project tricks our brain in a smart and visually tempting way!

“Our perception of a meal relies upon different sensory input derived from the visuals, flavors, scents, textures, consistency and auditory feedback of what we eat. By isolating various flavor compounds and recreating their taste and textural profiles — coupled with virtual reality, aromatic diffusion and auditory sensation — we can mimic a surprising amount of eating experience.”

There is still so much to discover! Happy belated Christmas. Yours, Fran

FeelReal – a new gadget for playboys

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blog, design, device, FeelReal, Franziska Josteit, In-Imitable, innovation, Kickstarter, marketing, perfume, scent, smell, startup, technology, virtual reality

FeelReal is THE new gadget for a cinema-feeling at home. Basicially its a helmet (looking totally unsocial at home), with which you can play games, but more real than ever before.

The startup company has created a virtual reality mask and helmet that lets you smell virtual environments. The company claims its devices stimulate both the olfactory (smell) and tactile (touch) senses, thereby immersing you in virtual water mist or wind or a battlefield.

The device includes an odor generator that takes seven removable “smell cartridges,” which vaporize a mixture of perfumes to create an appropriate scent for the game you’re playing or the movie you’re watching.

I’m not allowing this device at home *smile* it’s such a playboy device! Yours, Fran

The museum of feelings in NYC

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advertising, airfreshener, art, blog, candles, design, emotions, experiment, fragrance, Franziska Josteit, Glade, Home, In-Imitable, innovation, marketing, NYC, perfume, smell, technology, The Museum of feelings

Welcome to the first museum that reacts to emotions—and turns them into art.

Is New York feeling exhilarated, calm, optimistic? The Museum’s exterior changes color to reflect the mood of the city by scraping social media and other real-time data.

Each installation invites emotional interaction. Touch, feel, play, listen, imagine and breathe. You can even step into the first kaleidoscope controlled by emotion.

“Float through the feeling of calm on a lavender cloud. Use your own biometric data to create a MoodLens—or unique emotional selfie—and match it with a perfect custom fragrance.”

Sponsored by Glade, the bigggest american airfreshener company, you quickly notice that the museum is ‘merely’ a great marketing campaign.

I hope you could still enjoyed the story! Yours, Fran

Fleurs des Rêves – the world’s first colour changing flowers

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art, blog, chameleon, design, experiment, flower, fragrance, Franziska Josteit, innovation, London, marketing, perfume, Perrier-Jouët Champagne, scent, smell, technology, temperature, trends

As cliché as it seems, a bouquet of flowers can still make a great gift, especially if those flowers mysteriously change colors based on certain temperatures…

In collaboration with Perrier-Jouët Champagne, Bompas & Parr created two different chameleon blooms, thermochromatic flowers that magically change to create a more dynamic bouquet than your regular flower shop variety.

Funky idea! This is when nature meets technology. Yours, Fran

Marketing can make you buy anything – new Mac candle

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Andrew Green, Apple, blog, candle, fragrance, Franziska Josteit, In-Imitable, Mac, marketing, perfume, scent, smell, Twelve South

If you love the smell of a new Mac, you can now buy it.

Twelve South is a company that designs accessories exclusively for Apple products. It sells things like iPhone cases and iPad covers, and now apparently sells scented candles. The Independent reports that the “New Mac Soy Candle” burns for up to 55 hours, effusing the fragrance of a newly opened Mac laptop.

Twelve South says that the scent was created using hints of mint, peach, basil, lavender, mandarin, and sage. It costs $24, is made completely from soy wax, and is hand poured in Charleston, South Carolina. Within just two hours after going on sale, the hundreds of New Mac Soy Candles that had been in stock sold out.

“We’re like a team of Mac nerds here. Something that starts as a joke can very easily become a product,” Twelve South co-founder Andrew Green said. “It’s an idea that’s clearly struck a nerve, so we’ll make more.”

Slightly weird… but marketing is doing a great job here! Yours, Fran

Cannabis Macarons

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blog, cannabis, design, experience, flavor, flavour, food, fragrance, Franziska Josteit, Health, In-Imitable, innovation, macarons, Madame Munchie, marketing, medicine, multi-sensory, organic, perfume, perfumery, San Francisco, scent, smell, trend

You probably know all about the discussions about a new world where medicinal Cannabis might be legal, or at least permitted, so it can be processed in food for medicinal purposes…

But it is award winning Madame Munchie who is really creating a new category of edibles. These products not only use local North California’s organic, but also medicinal and gluten-free ingredients.

Their focus is on providing wellness, relief and delicious smoke alternatives for their patients. This is a very interesting development, as the only edible alternative is the space cake so far…

I personally love the looks of the macarons! So cool! Yours, Fran

 

SmellSCAPES performance by Klara Ravat

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Amsterdam, art, blog, distillation, experience, fragrance, Franziska Josteit, In-Imitable, Klara Ravat, Mediamatic, multi-sensory, Odorama, perfume, perfumery, scent, smell

In line with last weeks post, I went to the Odorama session called Art + Distillation, and one of the speakers was Klara Ravat with an impressive olfactory performance.

2 women were laying on a podium, when an electronic voice told the audience to gather 11 people around each of the laying woman. “Go on your knees. Take the perfume that is standing in front of you and spray/ drop it on the closest skin-point. Smell. Come closer and smell again. What do you feel? What do you smell?”

I observed the audience and found some puzzled faces… quite funny… e.g. on the foot, on the hair etc. Btw: the perfums were distallation works from Klara, whereas one was the Scent of Amsterdam that we distilled last Saturday in the workshop (see previous post).

The intention of Klara was to break that barrier of personal contact and to actually come closer to each other.

Nice message for a sunny start of the week! Yours, Fran

PS: Photos by Stichting Mediamatics

Cheesy stories…

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Beauty, beauty care, blog, experience, Face Shop, flavor, flavour, food, fragrance, Franziska Josteit, In-Imitable, marketing, Missha, perfume, perfumery, scent, smell, South Korea, Tony Moly, trend

I lately noticed a lot of dairy product claims on the beauty shelfs. Things you would not expect in your facial cream!

For instance, Tony Moly’s Wonder Cheese firming cream contains extracts from Gruyere & milk protein.

The Face Shop has launcheed a “Fresh Milk” cream.

Or how would you like oats on your skin? South Korean beauty care company Missha dared to do it!

Do you see what i mean? Yours, Fran