The sleepiest print ad ever made

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Franziska Josteit, Gary Rolf, IKEA, In-Imitable, lavender, Memac Ogilvy, music, night, noise, print ad, Rohit Venkatesh, Sömnig, sleep

Ikea’s print ad serves a useful purpose by aiming to help people get a good night’s sleep.

“Sömnig”, which is Swedish for sleepy, was designed to be torn out of a magazine and placed beside a bed to demonstrate the quality of Ikea’s mattresses. When activated, it emits a white noise frequency that masks unwanted noises.

It also includes an aromatic lavender port and was printed using lavender infused ink, a scent which is known to help relax muscles and lower heart rate.

Nighty night! Yours, Fran

The ‘sounds’ of fragrance played at Paris museum

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blog, Constellation, Daniel Sonabend, fragrance, France, Franziska Josteit, In-Imitable, Jason Bruges Studio, Le Grand Musée du Parfum, marketing, music, Paris, perfume, pyramid, scent

Scent Constellation, a new album created by composer Daniel Sonabend, is being played at an installation at Le Grand Musée du Parfum in Paris.

A musical album that captures the ‘sounds’ of fragrance is due to launch on 1 June.

The Scent Constellation album will feature five musical fragrance compositions: Eau de Cologne, Oriental, Fougère, Floral and Chypre.

Created by Jason Bruges Studio, the installation is designed to portray the perfume creation process and scent pyramid through sound.

The sounds play for as long as each fragrance note lasts with a fast-evaporating top note represented by a short sound, and a lingering base note playing for longer.

Sonabend, based in London, specialises in creating music for scent and was commissioned to create Cartier’s first Unidentified Scent Object – Le Nudge Parfumé (The Perfumed Cloud).

To listen to a preview, click here.

Smelling online? How to sell perfume nowadays

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blog, design, Eric Korman, fragrance, Franziska Josteit, In-Imitable, marketing, Moab, music, online, perfume, Phlur, photography, scent, selling

 

How to sell a fragrance online? As a brand that’s attempting the impossible — selling scents without having smelled them — Phlur’s method is pretty innovative. Its a new brand where you can see and hear your new favorite fragrance.

Shoppers are encouraged to browse each scent’s accompanying photos and music and then choose the scent that speaks to them most.

In the case of Moab, for example, if you jive with a hot desert aesthetic and the soft, sensual tunes on its Spotify playlist, the Austin-based Phlur thinks you’ll dig its spicy scent.

If you want to be sure that Moab is really your favorite one, you can order a small sample too. The package also includes the nice visuals to get you in the right mood at home.

A real reflection of our times I believe! Happy week, Fran

Polysensoriality – take time for beauty

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Beauty, blog, care, fragrance, Franziska Josteit, In-Imitable, music, Omotenashi, perfume, scent, Shiseido, sound

Shiseido is pioneering “acoustic beauty care” with the Omotenashi Sound approach.

It is well-known that massaging your skin is good against wrinkles, but Shiseido takes it one step further! Their approach is based on the movement of touching the skin whilst listening to the comfortable sound of water droplets. This music software allows the customer to appreciate the comfort of skin care techniques: take 4 minutes of your time before going to sleep or after waking up and listen to the sound whilst creaming your skin.

There is also a video showing you the massage techniques step-by-step.

I guess Shiseido aims more for the inner beauty with this new product, since taking a moment for yourself has always proven to be beneficial! Nice idea! Yours, Fran