Tags
Ben Gorham, blog, Byredo, candles, design, fragrance, Franziska Josteit, IKEA, In-Imitable, marketing, perfume, scent, Sweden
The Swedish retailer has tapped luxury perfume brand Byredo’s Ben Gorham to “explore new ways of adding scents in your home.”
The collection wants to take a “democratic approach to smell” and will feature a range of candles and perfumes.
Byredo’s regular scent range doesn’t come cheap — with candles costing $80 and perfume $150, so let’s hope IKEA helps lower those prices considerably.
Curious to smell! Yours, Fran
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