Blow by Byredo: a new way of perfuming your skin

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Beauty, blog, Blow, Byredo, customization, device, diffuser, fragrance, Franziska Josteit, hair, In-Imitable, marketing, packaging, perfume, scent

A new fragrance delivery machanism from Byredo just hit the social media channels: Blow by Byredo. You blow the perfumed air on your skin instead of spraying it.

This device also allows customization: there are 5 fragrance capsules inside, which are blended according to your taste to create you own signature.

Blow seems to be inspired by electronic home fragrance diffusers.

And? Are you blown away by this innovation? Yours, Fran

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Byredo Is Making IKEA-Themed Perfume

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Ben Gorham, blog, Byredo, candles, design, fragrance, Franziska Josteit, IKEA, In-Imitable, marketing, perfume, scent, Sweden

The Swedish retailer has tapped luxury perfume brand Byredo’s Ben Gorham to “explore new ways of adding scents in your home.”

The collection wants to take a “democratic approach to smell” and will feature a range of candles and perfumes.

 

Byredo’s regular scent range doesn’t come cheap — with candles costing $80 and perfume $150, so let’s hope IKEA helps lower those prices considerably.

Curious to smell! Yours, Fran