A direct line to consumer tastes – Givaudan is teaching fashion students

Tags

art, Beauty, blog, conde nast international, design, fabrics, fashion, fragrance, Franziska Josteit, Givaudan, In-Imitable, innovation, marketing, perfume, perfumer, perfumery, scent, Shanghai, smell

The Shanghai-based Center of Fashion and Design is one of Asia’s most vibrant outposts for cutting-edge ideas in couture, clothes and concepts. It is here that passionate fashionistas study every aspect of fashion design, branding and marketing. This includes fragrance, an essential brand extension for every designer.

Givaudan has been invited to train students in fragrance appreciation and understanding as part of the school’s Luxury Marketing curriculum. As a fragrance leader in China, Givaudan is recognised by customers and industry alike as a trusted and expert partner in the art of perfume. Here is a link to the course.

Great vision indeed! I wish you a lovely week! Yours, Fran

…If we could eat anything we want…

Tags

art, blog, design, experiment, food, fragrance, Franziska Josteit, Health, In-Imitable, innovation, JINSOO AN, marketing, perfume, Project Nourished, smell, technology, virtual reality

… without regret!!! Project Nourished made it possible!

Similar to the previous post, this project tricks our brain in a smart and visually tempting way!

“Our perception of a meal relies upon different sensory input derived from the visuals, flavors, scents, textures, consistency and auditory feedback of what we eat. By isolating various flavor compounds and recreating their taste and textural profiles — coupled with virtual reality, aromatic diffusion and auditory sensation — we can mimic a surprising amount of eating experience.”

There is still so much to discover! Happy belated Christmas. Yours, Fran

FeelReal – a new gadget for playboys

Tags

blog, design, device, FeelReal, Franziska Josteit, In-Imitable, innovation, Kickstarter, marketing, perfume, scent, smell, startup, technology, virtual reality

FeelReal is THE new gadget for a cinema-feeling at home. Basicially its a helmet (looking totally unsocial at home), with which you can play games, but more real than ever before.

The startup company has created a virtual reality mask and helmet that lets you smell virtual environments. The company claims its devices stimulate both the olfactory (smell) and tactile (touch) senses, thereby immersing you in virtual water mist or wind or a battlefield.

The device includes an odor generator that takes seven removable “smell cartridges,” which vaporize a mixture of perfumes to create an appropriate scent for the game you’re playing or the movie you’re watching.

I’m not allowing this device at home *smile* it’s such a playboy device! Yours, Fran

The museum of feelings in NYC

Tags

advertising, airfreshener, art, blog, candles, design, emotions, experiment, fragrance, Franziska Josteit, Glade, Home, In-Imitable, innovation, marketing, NYC, perfume, smell, technology, The Museum of feelings

Welcome to the first museum that reacts to emotions—and turns them into art.

Is New York feeling exhilarated, calm, optimistic? The Museum’s exterior changes color to reflect the mood of the city by scraping social media and other real-time data.

Each installation invites emotional interaction. Touch, feel, play, listen, imagine and breathe. You can even step into the first kaleidoscope controlled by emotion.

“Float through the feeling of calm on a lavender cloud. Use your own biometric data to create a MoodLens—or unique emotional selfie—and match it with a perfect custom fragrance.”

Sponsored by Glade, the bigggest american airfreshener company, you quickly notice that the museum is ‘merely’ a great marketing campaign.

I hope you could still enjoyed the story! Yours, Fran

Bill Gates to find a “poop” covering scent

Tags

Bill Gates, blog, Firmenich, fragrance, Franziska Josteit, Health, hygiene, In-Imitable, innovation, malodor, perfume, poop, sanitation, scent

Bill Gates wasn’t sniffing “poop” for nothing.

As the billionaire philanthropist explains in a recent Gates Notes blog post, he recently spent time smelling an artificial scent of feces as part of a plan to help people in poor areas have an easier time using the bathroom.

In India and other poor countries, sanitation continues to be a problem – some 800,000 children under 5 die annually from diarrhea or other sanitation-related diseases.

Although pit latrines give people a place to defecate, many smell so bad that people choose to go out in the open, which creates public-health threats by allowing bacteria and disease to spread.

Gates’ solution to this problem: Partner with Firmenich, a 120-year-old perfume company, to develop an “anti-poop” scent that masks bad odors in the same way noise-cancelling headphones use wave patterns to block noise.

Essentially, the perfume acts as a high-tech Febreze, blocking the receptors in your nose that cause you perceive bad odors.

“I continue to be amazed by the innovation that’s underway in the field of sanitation,” Gates writes.

Toilets used to be a taboo subject, he explains. Now they’re subjects of mainstream research that stands to improve the lives of billions around the world.

Let us create a better future! Yours, Fran

Upcycling & Open-sourcing… hello futur!

Tags

Aesthete, blog, Céline Ellena, D.I.Y., design, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, OPEN SOURCE, perfume, perfumer, perfumery, scent, upcycling

The design company Aesthete collaborated with a perfumer for a fragrance project around the topics of upcycling, open source, and D.I.Y. (do it yourself).

The bottles: purchased on a flea market, wrapped up with bio-degradable balloons, these colourful creations look high-class and innovative.   

This concept of re-using an old product in a different way (basically giving it a second life) is called upcycling.

The perfume:  Céline Ellena created a formula that everybody can download for free via the internet (open source system) so that you can re-create your own at home.

With this project, Aesthete demonstrated a very modern way of creativity: low budget, big impact! Well done! Yours, Fran

 

The bike-lock that fights back!

Tags

crowdfunding, Daniel Idzkowski, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, perfume, scent, SkunkLock, technology

Every year, 1.5 million bicycles are reportedly stolen every year, and it seems that no matter how strong a bike’s lock is, a determined thief can break it. But now there might be a new sheriff in town: a lock that makes potential thieves sick.

The SkunkLock looks just like the regular metal U-shaped devices, but the white stripes painted on it reveal that it conceals a secret weapon.

Inside is a noxious chemical brew that temporarily disables thieves, causing them to vomit, and making it hard to see or breathe. This also raises public awareness of the theft, thanks to the cloud of chemicals.

US entrepreneur Daniel Idzkowski and engineer Yves Perrenoud are appealed for a crowdfunding investment of $20,000 to turn the lock from an ambitious idea into a viable commercial product.

This is thinking out of the box! Great! Yours, Fran

 

Fleurs des Rêves – the world’s first colour changing flowers

Tags

art, blog, chameleon, design, experiment, flower, fragrance, Franziska Josteit, innovation, London, marketing, perfume, Perrier-Jouët Champagne, scent, smell, technology, temperature, trends

As cliché as it seems, a bouquet of flowers can still make a great gift, especially if those flowers mysteriously change colors based on certain temperatures…

In collaboration with Perrier-Jouët Champagne, Bompas & Parr created two different chameleon blooms, thermochromatic flowers that magically change to create a more dynamic bouquet than your regular flower shop variety.

Funky idea! This is when nature meets technology. Yours, Fran

Cannabis Macarons

Tags

blog, cannabis, design, experience, flavor, flavour, food, fragrance, Franziska Josteit, Health, In-Imitable, innovation, macarons, Madame Munchie, marketing, medicine, multi-sensory, organic, perfume, perfumery, San Francisco, scent, smell, trend

You probably know all about the discussions about a new world where medicinal Cannabis might be legal, or at least permitted, so it can be processed in food for medicinal purposes…

But it is award winning Madame Munchie who is really creating a new category of edibles. These products not only use local North California’s organic, but also medicinal and gluten-free ingredients.

Their focus is on providing wellness, relief and delicious smoke alternatives for their patients. This is a very interesting development, as the only edible alternative is the space cake so far…

I personally love the looks of the macarons! So cool! Yours, Fran

 

Innovative Nature

Tags

beverage, blog, blue, buzz, food technology, fragrance, Franziska Josteit, Gik, In-Imitable, innovation, marketing, Millennials, perfume, scent, Trendera, wine

Red, white, and now blue. The wine industry is getting a huge shake up thanks to six Spainards and their blue wine. Targeting vino-loving Millennials, Gik is a new wine named for its Spanish Basque region.

Made from a secret blend of red and white grapes and dyed using pigments found in grape skin, the beverage is improved through food technology.

Great marketing buzz creation I have to say! Well done!

Well, let’s start the sunny week with a glas of wine  😉 Yours, Fran