Different formats! Think creatively

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Beauty, blog, design, DIY, experience, fragrance, Franziska Josteit, In-Imitable, innovation, Korea, LANEIGE, marketing, multi-sensory, packaging, perfume, perfumery, scent, skin, smell, tea, trend

This is a new cleansing product concept from LANEIGE, enriched with green tea and peppermint. Easy to use, its new format is especially convincing: a mild herbal cleansing tea bag containing real tea and cleansing powder in a tea bag.

You don’t need any cleansing oil, foam or foam nets. You can now cleanse your face with a simple tea bag.

Containing enzyme powder, it exfoliates excess keratin from skin surface. Here is how to use it:

Basically, we could do our own cleansing products at home as well! Let’s be a bit creative 😉

Yours, Fran

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A trash-to-table mindset – 1 ingredient cocktails

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art, blog, cocktail, design, Duck & Waffle, experience, flavor, food, fragrance, Franziska Josteit, In-Imitable, innovation, LSN, luxury, marketing, multi-sensory, nature, organic, perfume, perfumer, perfumery, Rich Woods, scent, smell, sustainability, technology, trend

The London based restaurant Duck & Waffle launches one-ingredient cocktails, where they explore the level of flavour achievable from one ingredient.

The menu features 10 cocktails named after the ingredients they are based on, such as Olive, Tomato, Avocado and Red Pepper. Each part of the ingredient is used – from tomato skins and red pepper stalks to spent coffee grounds and walnut shells – to showcase its versatility and minimise waste.

‘We have amazing ingredients to work with, why bastardise them with other flavours? I want them to shine in all their glory,’ Rich Woods, head of cocktail development at Duck & Waffle. ‘I wanted to illustrate how much flavour can be extracted from a single ingredient and show the levels of complexity that can be obtained from multiple elements of a single source.’

Basically, what we see in the markets is that mixologists are increasingly adopting a Trash-to-table mindset, repurposing ingredients that are typically discarded to create innovative new serves.

Yours, Fran

A step away from shampoo and conditioner

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Beauty, blog, Eli Halliwell, fragrance, Franziska Josteit, hair, Hairstory, In-Imitable, innovation, marketing, New Wash, perfume, perfumery, scent, shampoo

Recently, a hair expert has claimed that shampooing is, in fact, the worst thing we can do for our hair. Eli Halliwell, CEO of Hairstory, has warned that we could be damaging our hair without realising it. He is now on a mission to make us ditch our shampoo.

He says: “When you’ve grown up always doing something you don’t question it. The reality is that shampoo is a product that was made to be too strong for its use.

When people first invented shampoo, they decided the cleaner we can be, the better. And that made perfect sense for your hands, for your dishes, hospital floors, for carpets, but it doesn’t make sense for your skin or your hair.”

Eli added: “When you use shampoo what happens on your hair and scalp is you end up stripping away you body’s natural protective barrier. Your body responds by fixing itself and reproducing those oils in that barrier, and you end up in a vicious cycle, where you over clean and you over-produce oil. And you immediately think, I’m getting that grease again, I need some more shampoo’.”

The chemicals are so similar to what we use to clean clothes, he says, you could effectively pour shampoo in your washing machine and washing powder on your hair – although he doesn’t advise it.

Hairstory, which is being officially launched in the UK, has come up with New Wash, which aims to restore hair’s natural balance. New Wash is basically an oil-based cleanser for your hair and scalp.

Eli explains: “The way New Wash cleans, it grabs on to oil and dirt and things just as strongly. The magic is the side that grabs onto the water just doesn’t grab on as well. So when you rinse, the bond with the water is only strong enough to pull away from your scalp things that are loosely attached, so it’s not strong enough to pull away your body’s natural protective barrier.”

Conclusion: if you wash your hair all the time and it’s still greasy – this could be why.

Find the full video here.

Well, have a nice un-washed week 😉

Yours, Fran

Innovation – Ani Liu has used emerging technologies to create human-scented perfumes

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Ani Liu, art, blog, capturing, design, experience, experiment, fragrance, Franziska Josteit, Health, In-Imitable, innovation, marketing, nature, perfume, perfumery, scent, smell, technology, trend

Ani Liu makes human-scented perfume by capturing volatile molecules from a person’s garment in a solvent for several weeks and then distilling the solution through traditional glassware.

Imagine bottling the scent of someone you love, eternalizing them forever, allowing you to dive into a fond memory of that person with just one whiff. Ani Liu has figured out how to make this sci-fi sounding fantasy a reality.

Liu is an artist who uses technology and science to develop multi-sensory experiences. Her work pulls from tools used in architecture, augmented reality, and synthetic biology—creating art that examines the social, cultural, and emotional effects of these emerging technologies.

Who did she bottled so far? She did around six people: Her husband, herself, her parents, a lab mate, and the chemist that was helping out. Using her parents … was very emotionally driven. She knows there will be a time when they pass away, so it was to create a time capsule of them before they passed.

It’s time for the weekend!!! Yours, Fran

Visual fragrance tattoos – the new trend

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Amkiri, blog, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, perfume, scent, skin, Tattly, tattoo, technology, visual art

Remember i wrote about scented temporary tattoos from Tattly? This one is similar.

Innovative cosmetics company Amkiri Ltd is delighted to announce the launch of the world’s first ever ‘visual fragrance™’ technology.

The Amkiri team has developed and successfully patented a technology comprised of scented ‘ink’, which is applied to the skin via specifically developed applicators, allowing the user to apply and create body art infused with fragrance.

The innovative and patented technology of Amkiri allows fragrance to be carried in liquid ‘ink’ and worn visually on the skin, while ensuring the scent remains true to itself and lasts for up to 12 hours.

I wish you a lovely rest of the week!!! Yours, Fran

Application techniques – No time to waste!

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Beauty, blog, flavor, fragrance, Franziska Josteit, Health, In-Imitable, innovation, marketing, men, perfume, Proverb, scent, skin, skin care

Proverb, a male skin care company, is offering a training program consisting of 4 products, 4 movements, 4 minutes long. Its basically a routine program.

1. Supplement – neck extension – 4 repetitions
2. Cleanse & shave mud – face push press – 4 repetitions
3. Skin Strengthening Serum – eye lift – 4 repetitions
4. Moisturizer – forehead fly – 4 repetitions

Watch the video here:

Proverb says that 4 minutes in the morning and 4 minutes in the evening will ensure your skin is in peak condition.

Bring it on baby! Yours, Fran

Cocktail Balls – new formats hitting the market

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aroma, Aspirin, balls, blog, cocktail, flavor, format, fragrance, Franziska Josteit, In-Imitable, innovation, Patron, perfume, perfumery, scent, tequila

Designed by the Tequila Patron brand, these ping pong balls are loaded with citrus and herbs. Once in contact with alcohol or soda, the balls aromatize your drink perfectly by forming a cloud of bubbles.

A little sexier than an Aspirin in a glass of water!

For the moment, they are only available in one bar in Virginia, US. But the idea is great and I am convinced that we will quickly find these balls in our bars and supermarkets.

Why not??? Its a simple idea that goes viral because of the fun factor! Yours, Fran

Eye catching veggie inspired beauty line

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Beauty, blog, design, experience, fragrance, Franziska Josteit, Germany, handsomveggies, Health, In-Imitable, innovation, marketing, multi-sensory, nature, packaging, perfume, perfumery, scent, smell, trend

“Hands on Veggies” places importance on precious, natural fermented ingredients that act as preserving agents while also caring for the skin…. Oils, fermented substances and extracts are part of the natural, vegetable components that make up their products.

Im mostly in love with the images and the packaging!

Let’s connect with nature again! A walk in the forest this weekend? Yours, Fran

More Mix & Match marketing stories

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blog, fragrance, Franziska Josteit, In-Imitable, individu­ality, innovation, Kenneth Cole, layering, Mix & Match, perfume, perfumerflavorist, scent

Kenneth Cole has launched Kenneth Cole for Him and Kenneth Cole for Her, a collection of fragrances designed to be layered.

“I believe that everyone is their own brand. Personal style is defining, and this unique selection of fragrances provides yet another opportunity for one to further express their individuality,” said Kenneth Cole, chairman and chief creative officer at Kenneth Cole Productions, Inc.

For Him

Kenneth Cole for Him is a fragrance with a blend of salty, citrusy and amber notes. The fragrance includes top notes of sea salt, white citrus and a mineral accord; middle notes of jasmine and ginger and base notes of modern woods and white amber.

For Her

For the Kenneth Cole for her fragrance, it blends floral, citrus and musk scents. The fragrance includes top notes of pink peonies, lemon and translucent florals; middle notes of jasmine, violet and lily-of-the-valley and base notes of sandalwood, heliotrope and skin musk.

A Personal Twist

In addition to the release of Kenneth Cole for Him and Kenneth Cole for Her, the company has released The Personal­ization Fragrances, a collection of fragrances that can be layered with the other two products.

The fragrances in the line include:

• Serenity. The fragrance is a blend of white pepper, whiskey accords, peach nectar, woods, vanilla and tonka bean. Used with Kenneth Cole for Him, it creates a smooth woody/amber scent, while it enhances notes of peonies, violet and sandalwood when used in Kenneth Cole for Her.
• Energy. The Energy fragrance includes notes of neroli, orange flower, magnolias, jasmine, tuberose absolute. Sandalwood, vetiver and musk. Paired with Kenneth Cole for Him, it adds a sporty twist, emphasizing the white citrus and translucent floral scents. Layered with Kenneth for Her, it enhances the lemon, jasmine and floral scents.
• Intensity. A fragrance blend with notes of cardamom, pink pepper, leather, nutmeg, saffron, tobacco leaf, coffee, woods and tonka beans. Used to warm the ginger, wood and white amber scents in Kenneth Cole for Him, while enhancing the sandalwood, heliotrope and skin musks in Kenneth Cole for Her.

Layering is still a hot topic! Enjoy the rest of your week! Yours, Fran

Immersive cocktail experience in London

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art, Berkeley hotel, blog, cocktail, design, experience, experiment, flavor, fragrance, Franziska Josteit, In-Imitable, innovation, London, luxury, marketing, multi-sensory, out of the blue, perfume, perfumer, perfumery, scent, smell, technology, trend

In a secret room hidden in the ever-sophisticated Berkeley hotel in London, there exists an immersive cocktailing experience like no other on the planet…

It’s called “Out of the Blue”, and it’s something like a cross between a very fancy cocktail bar and a very advanced virtual reality project. Rest assured, it’s the first of its kind—and a substantial amount of booze is involved.

To participate, you’ll you’ll visit the website and make a reservation. The room only accommodates four people per hour, so you can imagine it’s a pretty hot ticket…

The room is a 360-degree projection environment, meaning you’ll be surrounded on all sides by screens capable of transporting you to some very nice places. Thankfully, they’ve specifically designed film, combined with molecular scents, to match a totally bespoke set of four taster-sized cocktails.

The whole experience is basically cocktail-induced synesthesia.

Enjoy your sunday! Yours, Fran