A trash-to-table mindset – 1 ingredient cocktails

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art, blog, cocktail, design, Duck & Waffle, experience, flavor, food, fragrance, Franziska Josteit, In-Imitable, innovation, LSN, luxury, marketing, multi-sensory, nature, organic, perfume, perfumer, perfumery, Rich Woods, scent, smell, sustainability, technology, trend

The London based restaurant Duck & Waffle launches one-ingredient cocktails, where they explore the level of flavour achievable from one ingredient.

The menu features 10 cocktails named after the ingredients they are based on, such as Olive, Tomato, Avocado and Red Pepper. Each part of the ingredient is used – from tomato skins and red pepper stalks to spent coffee grounds and walnut shells – to showcase its versatility and minimise waste.

‘We have amazing ingredients to work with, why bastardise them with other flavours? I want them to shine in all their glory,’ Rich Woods, head of cocktail development at Duck & Waffle. ‘I wanted to illustrate how much flavour can be extracted from a single ingredient and show the levels of complexity that can be obtained from multiple elements of a single source.’

Basically, what we see in the markets is that mixologists are increasingly adopting a Trash-to-table mindset, repurposing ingredients that are typically discarded to create innovative new serves.

Yours, Fran

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Smart wine dispenser – just what the Millennials need!!!

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dispenser, flavor, fragrance, Franziska Josteit, generation Y, In-Imitable, internetconnected, LSN, Michael Werner, Millennials, perfume, scent, Somm, sommelier, Synek, wine

A new generation of internetconnected countertop devices is helping drinks consumers to explore their palates in the home.

The drinks industry is appealing to Millennials’ desire to learn about their palates using a combination of appenabled home drinks machines and bespoke delivery systems.
One such device, the Somm wine dispenser from Synek, offers a guiding hand for the growing number of enthusiastic, but uninitiated young wine drinkers. The machine reads the contents of each of the company’s proprietary wine silos and adjusts its aeration and temperature settings to suit. Over time the Somm creates a taste profile of its users and suggests what silos they should be ordering from the company’s online store in the future. Basically a personal sommelier!

I guess Millennials don’t want to be told that a wine is rated highly and therefore they should like it. They want to make their own experiences,right?!

Yours, Fran

Follow your Nose – create your own olfactory playlist!

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bespoke, cartridge, Cyrano, fragrance, Franziska Josteit, In-Imitable, LSN, mood, olfactory, oNotes, perfume, playlist, portable, scent, speaker, Vapor Communications

Cyrano is a portable scent speaker from oNotes that enables users to create and share bespoke olfactory playlists. Cartridges inside the device dispense scents that are designed to alter a user’s mood. An accompanying app enables users to switch between different scents and adjust their intensity.

Cyrano’s curated scent playlists, termed mood medleys, emit a sequence of aromas that each last for several minutes to keep users’ senses engaged. With names such as Get Energy and Get Relaxed, the playlists are designed to accommodate different moods.

The device ships with the Natural Moods cartridge set, which features 12 notes that range from the familiar, such as lavender and peppermint, to the unexpected, such as suntan and Venetian bellini. Users can also create their own mood medleys and share them with other Cyrano users.

We are getting to a point where we can design our air and our mood… it’s surely a new way of communicating! Yours, Fran

Olfactive Menus – Teaming up!

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blog, cocktail, experience, flavor, fragrance, Franziska Josteit, Givenchy, Hong Kong, Hotel Café Royal, In-Imitable, LSN, mixologist, Penhaligon, perfume, Ritz-Carlton Berlin, scent, the Highline bar

It is very interesting to see how the worlds of fragrance and hospitality are teaming up more and more often recently.

Brands are exploiting the five senses, taking consumers on a multi-sensory journey to create their perfect cocktail. Chefs and mixologists craft new menus inspired by the perfumer’s lab.

Hospitality venues including Hotel Café Royal (Givenchy‘s L’Atelier collection of perfumes and cocktails in London), the Highline bar (Penhaligon perfume line in Hong Kong) and the Ritz-Carlton (Berlin) have recently collaborated with fragrance brands to inspire their cocktails.

‘We want our guests not only to enjoy their drinks, but to experience them,’ says Arnd Heissen, Fragrances bar manager and mixologist. ‘Our new bar doesn’t only appeal to the nose and palate, but also to the eye, the ear and our natural play instinct.’

Moodboard visualization to pick your scent

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blog, candle, design, fragrance, Franziska Josteit, Haus, Home, In-Imitable, LSN, marketing, moodboard, New York, NYC, perfume, photography, Pinterest, scent, Sully Sullivan, The future laboratory, US, visual

New York – Interior design company Haus has launched a new range of home candles using moodboards to capture the essence of each scent.

Knowing the Pinterest generation, each of the 10 candles of the collection has been explained through a playful, visually inspiring moodboard, photographed by Sully Sullivan.

The Club Haus Candle, for instance, a sandalwood, amber and cardamom creation, is represented by a well-worn collection of boys’ toys, arrows, home-made catapults and old trophies of victories past.

 

In other words, the moodboards were created to help customers identify which scent best suits their personality.

Very different concept to catch new customers. Worthwile to talk about for sure! Yours, Fran