A direct line to consumer tastes – Givaudan is teaching fashion students

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art, Beauty, blog, conde nast international, design, fabrics, fashion, fragrance, Franziska Josteit, Givaudan, In-Imitable, innovation, marketing, perfume, perfumer, perfumery, scent, Shanghai, smell

The Shanghai-based Center of Fashion and Design is one of Asia’s most vibrant outposts for cutting-edge ideas in couture, clothes and concepts. It is here that passionate fashionistas study every aspect of fashion design, branding and marketing. This includes fragrance, an essential brand extension for every designer.

Givaudan has been invited to train students in fragrance appreciation and understanding as part of the school’s Luxury Marketing curriculum. As a fragrance leader in China, Givaudan is recognised by customers and industry alike as a trusted and expert partner in the art of perfume. Here is a link to the course.

Great vision indeed! I wish you a lovely week! Yours, Fran

Upcycling & Open-sourcing… hello futur!

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Aesthete, blog, Céline Ellena, D.I.Y., design, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, OPEN SOURCE, perfume, perfumer, perfumery, scent, upcycling

The design company Aesthete collaborated with a perfumer for a fragrance project around the topics of upcycling, open source, and D.I.Y. (do it yourself).

The bottles: purchased on a flea market, wrapped up with bio-degradable balloons, these colourful creations look high-class and innovative.   

This concept of re-using an old product in a different way (basically giving it a second life) is called upcycling.

The perfume:  Céline Ellena created a formula that everybody can download for free via the internet (open source system) so that you can re-create your own at home.

With this project, Aesthete demonstrated a very modern way of creativity: low budget, big impact! Well done! Yours, Fran

 

The Perfume Blend Kit / Fred Segal

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blog, customized, DIY, fragrance, Franziska Josteit, Fred Segal, homemade, In-Imitable, kit, marketing, perfume, perfumer, rollerball, scent, Sephora, swirl, The Blend

Create Your Signature Scent at Home with Fred Segal’s DIY Fragrance Kit

The Blend contains 10 scented roller balls, each numbered and colour-coded, that can either be worn alone or mixed together to create thousands of customized scents.

The kit includes single-note fragrance oils, each one stored inside a convenient rollerball bottle for you to swipe on as you go. While the oils, ranging from clean and citrus to warm and spicy, are intoxicating on their own, the idea is to mix them together to create a scent (or several) that are unique to you alone.

But anyone who’s not so confident in their perfumer skills, need not worry—you’ll also be provided with recipes for 10 different scents to help get you started. So if you want to create “Morning Musk,” all you have to do is apply two swirls of Forest Patchouli on the skin, and then add five swirls of Clean Musk. Blend and voilà—you’re a master perfumer.

The Blend is available for $150 at sephora.com.

Let’s get ready for a crazy New Year’s Eve with scented sparkles! Yours, Fran

Third Annual FRAGments Event in L.A.

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Artisan, FRAGments, fragrance, In-Imitable, L.A., Los Angeles, Maggie Mahboubian, niche, Parfums Lalun, perfume, perfumer, scent

FRAGments 2015, the independent Los Angeles based Artisan Perfume Event and collective, will hold it’s third annual perfume-as-art celebration of all things olfactory on Saturday, May 30, 2015. Artisan perfumers (defined by FRAGments as “those who conceive, make, bottle and market their own work”) will present their work in a gallery setting and sell direct to the public.

FRAGments is a curated event founded in 2013 by Los Angeles perfumer Maggie Mahboubian of Parfums Lalun. The FRAGments series seeks to reveal the potential of a rapidly evolving genre by highlighting exploration and experimentation in artisan perfumery and olfactory art.

The name “FRAGments” stems from common perfumista slang of referring to a fragrance as a “frag” and recognizes that artisan perfumery is a FRAGrance moveMENT distinct from its commercial roots.

“FRAGments is a wonderful opportunity for makers to interact with the public in a relaxed atmosphere that enhances all of the senses,” says the founder and curator. “Artisan perfumers have limited distribution and are distinct from their commercial counterparts, focusing more on conceptual and cutting edge compositions that often incorporate rare and unique materials.”

Great initiative i think! Yours, Fran

About the perfume house Guerlain

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blog, fragrance, From Jicky to Petite Robe Noire, Guerlain, In-Imitable, Osmothèque, perfume, perfumer, scent, Thierry Wasser

On Saturday, April 11th, the perfume conservatory Osmothèque will present in collaboration with Guerlain a new lecture on the history of this venerable French house. Titled “From Jicky to Petite Robe Noire”, the event will cover Guerlain’s masterpieces and legacies.

The lecture will be presented by Guerlain’s Sylvaine Delacourte and Osmothèque’s Patricia de Nicolaï. If you’re close to Versailles, it’s a wonderful opportunity to learn about French perfumery tradition from experts close to the source.

Thierry Wasser (perfumer of the house)

Thierry Wasser is the fifth Guerlain in-house perfumer and the first one who doesn’t come from the Guerlain family.

Here a little recap on the house’ history:

When: April 11th, Saturday at 14h15 (1.5-2 hours duration)
Where: The Osmothèque, 36 rue du Parc de Clagny, 78000 Versailles
Online Tickets: 22€ per person

Enjoy your day off! Yours, Fran

Organic Perfumery – the Abel story

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Abel, Amsterdam, cocktail, Foodhallen, Frances Shoemack, In-Imitable, Isaac Sinclair, New Zealand, perfume, perfumer, scent, vineyard, Vintage

I recently met the husband of the owner of the organic perfume brand called Abel in the Amsterdam Foodhallen. Frances Shoemack, a New Zealand woman working in the vineyards business, was searching for a new adventure and moved to Amsterdam (great decision btw).

Unable to find a stylish, nice organic fragrance she decided to create one herself. Well, not really herself, but with the help of perfumer Isaac Sinclair it became a true story!

Their fragrance is called Vintage ’13 and has a warm clove bud scent with hints of pepper, bergamot and sandalwood. Apparently its so organic and so natural that you might also spray the perfume on your cocktail according to the owner. The fragrance bar in Berlins’ Ritz Carlton uses it this way.

Samples to purchase

It’s time for Vintage my dear readers! Yours, Franziska