Immersive cocktail experience in London

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art, Berkeley hotel, blog, cocktail, design, experience, experiment, flavor, fragrance, Franziska Josteit, In-Imitable, innovation, London, luxury, marketing, multi-sensory, out of the blue, perfume, perfumer, perfumery, scent, smell, technology, trend

In a secret room hidden in the ever-sophisticated Berkeley hotel in London, there exists an immersive cocktailing experience like no other on the planet…

It’s called “Out of the Blue”, and it’s something like a cross between a very fancy cocktail bar and a very advanced virtual reality project. Rest assured, it’s the first of its kind—and a substantial amount of booze is involved.

To participate, you’ll you’ll visit the website and make a reservation. The room only accommodates four people per hour, so you can imagine it’s a pretty hot ticket…

The room is a 360-degree projection environment, meaning you’ll be surrounded on all sides by screens capable of transporting you to some very nice places. Thankfully, they’ve specifically designed film, combined with molecular scents, to match a totally bespoke set of four taster-sized cocktails.

The whole experience is basically cocktail-induced synesthesia.

Enjoy your sunday! Yours, Fran

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Scents of Conditions – Peter de Cupere

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art, bench, blog, design, experience, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, multi-sensory, perfume, perfumer, perfumery, Peter De Cupere, scent, smell

‘Scents of Conditions’ are a serie of three different scented smoke benches realised by Peter de Cupere in 2017.

Through a series of delicate mechanisms created by the artist, each of these three benches envelopes the unsuspecting visitor that takes a seat with the scent of a particular condition accompanied by smoke.

The first bench, made of wood, gives off the scent of unadulterated nature comprised of notes of grass, wood and flowers. This is inspired by De Cupere’s nostalgia of a time when one could easily access a far less polluted nature than what those inhabiting urban spaces typically experience nowadays.

The second bench – made from stone – exhausts fumes of industrial pollution. This bench presents a stark juxtaposition to the delicate setting of a Venetian garden, stirring an immediate reaction to an urgent matter.

The final bench is white and surrounds the unsuspecting visitor in a cloud of smell commonly associated with human bodies that have only recently lost life. The scent of death is precisely created for its emotional potency and the profound effect it has on those present.

This video shows Peter on one of the benches:

It’s amazing how productive one person can be! There are so many projects from Peter that are relevant for the smell art scene!

Yours, Fran

 

Fragranced lingerie – for sexy moments?!?

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Beauty, blog, By Kilian, design, experience, Fleur de Mal, fragrance, Franziska Josteit, In-Imitable, innovation, lingerie, marketing, multi-sensory, perfume, perfumer, perfumery, scent, sexy, smell, technology, trend

The partnership between By Kilian fragrances and Fleur Du Mal lingerie gets us to a glamorous level with their new line of scented lingerie. Respective brand founders Kilian Hennessy and Jennifer Zuccarini have joined forces ahead of the holiday season to create a range of undergarments, robes, night sets, and even lace cuffs ($68 to $595), all infused with one of Kilian’s most-loved fragrances.

“There’s something intriguing and intimate about fragrance and lingerie that I’ve always wanted to explore,” Zuccarini says. “With this collection, we’ve been able to add an element of sensuality that enhances the experience of intimacy.”

So, what makes these pieces different from simply misting your panties with your favorite fragrance?  The lace of each item is actually infused with fragrance enclosed in gel micro-capsules, which are designed to last anywhere from 4 to 5 washes.

The scent in question? Kilian’s Love, Don’t Be Shy ($260; net-a-porter.com), which is a sweet, sensual mix of honeysuckle, caramelized sugar, jasmine, bergamot, and vanilla that plays well with the chemistry of your skin.

I wish you a lovely rest of the week! Yours, Fran

Damn Rebel B*tches

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art, Beauty, blog, Damn Rebel Bitches, design, fragrance, Franziska Josteit, In-Imitable, marketing, perfume, perfumer, perfumery, Reek, scent, smell, Urban Reivers

Reek by Urban Reivers, a fragrance brand launched by Sara Sheridan in 2016, celebrates brave and rebellious Scottish women.

Its first scent, Damn Rebel B*tches, is made in collaboration with female perfumer Sarah McCartney of 4160 Tuesdays.

The new campaign uses untouched images of real women.

Adventurous images! I like!
Best wishes from Romania (holiday trip). Yours, Fran

A direct line to consumer tastes – Givaudan is teaching fashion students

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art, Beauty, blog, conde nast international, design, fabrics, fashion, fragrance, Franziska Josteit, Givaudan, In-Imitable, innovation, marketing, perfume, perfumer, perfumery, scent, Shanghai, smell

The Shanghai-based Center of Fashion and Design is one of Asia’s most vibrant outposts for cutting-edge ideas in couture, clothes and concepts. It is here that passionate fashionistas study every aspect of fashion design, branding and marketing. This includes fragrance, an essential brand extension for every designer.

Givaudan has been invited to train students in fragrance appreciation and understanding as part of the school’s Luxury Marketing curriculum. As a fragrance leader in China, Givaudan is recognised by customers and industry alike as a trusted and expert partner in the art of perfume. Here is a link to the course.

Great vision indeed! I wish you a lovely week! Yours, Fran

Upcycling & Open-sourcing… hello futur!

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Aesthete, blog, Céline Ellena, D.I.Y., design, fragrance, Franziska Josteit, In-Imitable, innovation, marketing, OPEN SOURCE, perfume, perfumer, perfumery, scent, upcycling

The design company Aesthete collaborated with a perfumer for a fragrance project around the topics of upcycling, open source, and D.I.Y. (do it yourself).

The bottles: purchased on a flea market, wrapped up with bio-degradable balloons, these colourful creations look high-class and innovative.   

This concept of re-using an old product in a different way (basically giving it a second life) is called upcycling.

The perfume:  Céline Ellena created a formula that everybody can download for free via the internet (open source system) so that you can re-create your own at home.

With this project, Aesthete demonstrated a very modern way of creativity: low budget, big impact! Well done! Yours, Fran

 

The Perfume Blend Kit / Fred Segal

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blog, customized, DIY, fragrance, Franziska Josteit, Fred Segal, homemade, In-Imitable, kit, marketing, perfume, perfumer, rollerball, scent, Sephora, swirl, The Blend

Create Your Signature Scent at Home with Fred Segal’s DIY Fragrance Kit

The Blend contains 10 scented roller balls, each numbered and colour-coded, that can either be worn alone or mixed together to create thousands of customized scents.

The kit includes single-note fragrance oils, each one stored inside a convenient rollerball bottle for you to swipe on as you go. While the oils, ranging from clean and citrus to warm and spicy, are intoxicating on their own, the idea is to mix them together to create a scent (or several) that are unique to you alone.

But anyone who’s not so confident in their perfumer skills, need not worry—you’ll also be provided with recipes for 10 different scents to help get you started. So if you want to create “Morning Musk,” all you have to do is apply two swirls of Forest Patchouli on the skin, and then add five swirls of Clean Musk. Blend and voilà—you’re a master perfumer.

The Blend is available for $150 at sephora.com.

Let’s get ready for a crazy New Year’s Eve with scented sparkles! Yours, Fran

Third Annual FRAGments Event in L.A.

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Artisan, FRAGments, fragrance, In-Imitable, L.A., Los Angeles, Maggie Mahboubian, niche, Parfums Lalun, perfume, perfumer, scent

FRAGments 2015, the independent Los Angeles based Artisan Perfume Event and collective, will hold it’s third annual perfume-as-art celebration of all things olfactory on Saturday, May 30, 2015. Artisan perfumers (defined by FRAGments as “those who conceive, make, bottle and market their own work”) will present their work in a gallery setting and sell direct to the public.

FRAGments is a curated event founded in 2013 by Los Angeles perfumer Maggie Mahboubian of Parfums Lalun. The FRAGments series seeks to reveal the potential of a rapidly evolving genre by highlighting exploration and experimentation in artisan perfumery and olfactory art.

The name “FRAGments” stems from common perfumista slang of referring to a fragrance as a “frag” and recognizes that artisan perfumery is a FRAGrance moveMENT distinct from its commercial roots.

“FRAGments is a wonderful opportunity for makers to interact with the public in a relaxed atmosphere that enhances all of the senses,” says the founder and curator. “Artisan perfumers have limited distribution and are distinct from their commercial counterparts, focusing more on conceptual and cutting edge compositions that often incorporate rare and unique materials.”

Great initiative i think! Yours, Fran

About the perfume house Guerlain

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blog, fragrance, From Jicky to Petite Robe Noire, Guerlain, In-Imitable, Osmothèque, perfume, perfumer, scent, Thierry Wasser

On Saturday, April 11th, the perfume conservatory Osmothèque will present in collaboration with Guerlain a new lecture on the history of this venerable French house. Titled “From Jicky to Petite Robe Noire”, the event will cover Guerlain’s masterpieces and legacies.

The lecture will be presented by Guerlain’s Sylvaine Delacourte and Osmothèque’s Patricia de Nicolaï. If you’re close to Versailles, it’s a wonderful opportunity to learn about French perfumery tradition from experts close to the source.

Thierry Wasser (perfumer of the house)

Thierry Wasser is the fifth Guerlain in-house perfumer and the first one who doesn’t come from the Guerlain family.

Here a little recap on the house’ history:

When: April 11th, Saturday at 14h15 (1.5-2 hours duration)
Where: The Osmothèque, 36 rue du Parc de Clagny, 78000 Versailles
Online Tickets: 22€ per person

Enjoy your day off! Yours, Fran

Organic Perfumery – the Abel story

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Abel, Amsterdam, cocktail, Foodhallen, Frances Shoemack, In-Imitable, Isaac Sinclair, New Zealand, perfume, perfumer, scent, vineyard, Vintage

I recently met the husband of the owner of the organic perfume brand called Abel in the Amsterdam Foodhallen. Frances Shoemack, a New Zealand woman working in the vineyards business, was searching for a new adventure and moved to Amsterdam (great decision btw).

Unable to find a stylish, nice organic fragrance she decided to create one herself. Well, not really herself, but with the help of perfumer Isaac Sinclair it became a true story!

Their fragrance is called Vintage ’13 and has a warm clove bud scent with hints of pepper, bergamot and sandalwood. Apparently its so organic and so natural that you might also spray the perfume on your cocktail according to the owner. The fragrance bar in Berlins’ Ritz Carlton uses it this way.

Samples to purchase

It’s time for Vintage my dear readers! Yours, Franziska