The world’s most expensive perfume: Morreale’s Le Monde Sur Mesure

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art, bespoke, blog, bottle, Clive Christian, exclusive, fragrance, Franziska Josteit, In-Imitable, Jean Patou, Jean-Pierre Morreale, Joy, L.A., Le Monde Sur Mesure, luxury, marketing, Morreale Paris, perfume, scent

In modern perfumery, the world’s most expensive fragrance had been Joy by Jean Patou for a while: it was formulated with expensive perfume materials and introduced to the brand’s most loyal customers in America at the time of the Great Depression (1930).

Then we heard of Clive Christian’s most expensive perfume, until other ambitious perfume makers joined the vanity competition.

And now, the new French perfume brand Morreale Paris claimed it has created the most expensive fragrance in the world, which is offered at $1.5 million.

The brand belongs to Jean-Pierre Morreale, a descendant of the aristocratic family Morreale (Mont Reale). Now Mr. Morreale lives both in France and Belgium and prefers to keep his identity in discretion.

What is so special about this perfume is that it is a bespoke perfume service offered to people who are ready to pay for their own exclusive perfume with a lifetime supply. Therefore the name “Le Monde Sur Mesure”. The luxurious bottle can also be customized.

One example of a fragrance composition will be introduced at a very exclusive event in L.A. end of November.

I’m always fascinated by those high-end creations! Yours, Fran

Third Annual FRAGments Event in L.A.

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Artisan, FRAGments, fragrance, In-Imitable, L.A., Los Angeles, Maggie Mahboubian, niche, Parfums Lalun, perfume, perfumer, scent

FRAGments 2015, the independent Los Angeles based Artisan Perfume Event and collective, will hold it’s third annual perfume-as-art celebration of all things olfactory on Saturday, May 30, 2015. Artisan perfumers (defined by FRAGments as “those who conceive, make, bottle and market their own work”) will present their work in a gallery setting and sell direct to the public.

FRAGments is a curated event founded in 2013 by Los Angeles perfumer Maggie Mahboubian of Parfums Lalun. The FRAGments series seeks to reveal the potential of a rapidly evolving genre by highlighting exploration and experimentation in artisan perfumery and olfactory art.

The name “FRAGments” stems from common perfumista slang of referring to a fragrance as a “frag” and recognizes that artisan perfumery is a FRAGrance moveMENT distinct from its commercial roots.

“FRAGments is a wonderful opportunity for makers to interact with the public in a relaxed atmosphere that enhances all of the senses,” says the founder and curator. “Artisan perfumers have limited distribution and are distinct from their commercial counterparts, focusing more on conceptual and cutting edge compositions that often incorporate rare and unique materials.”

Great initiative i think! Yours, Fran