The Smell Memory Kit by Sissel Tolaas

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blog, concept store, fragrance, Franziska Josteit, In-Imitable, kit, marketing, memories, perfume, scent, Sissel Tolaas, Smell Memory Kit, Supersense, Vienna

This is not new, but I always wanted to report about it… now I finally find time for it!

The smell scientist Sissel Tolaas has spent seven years collecting 7,000 scents. Now, her work is helping people make memories with the smell memory kit.

How does it work?

From the smell of your mother’s cooking to the perfume worn by your high school sweetheart, smells can instantly transport us to a time and a place. That is the concept behind the smell memory kit, which links important life moments with a scent.

Abstract smells are smells that have NOT YET been connected with any memories so far. The kit enables you to carry these abstract smells with you, perfectly protected in the metal Smell Memory Amulet. Whenever you want to eternally record and memorize a moment, you just break open the Ampule, release the abstract smell molecules and take a deep breath.

This kit has been developped by Supersense, a concept store in Vienna, in collaboration with Sissel Tolaas.

I find the idea behind great! What do you think? Yours, Fran

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The Perfume Blend Kit / Fred Segal

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blog, customized, DIY, fragrance, Franziska Josteit, Fred Segal, homemade, In-Imitable, kit, marketing, perfume, perfumer, rollerball, scent, Sephora, swirl, The Blend

Create Your Signature Scent at Home with Fred Segal’s DIY Fragrance Kit

The Blend contains 10 scented roller balls, each numbered and colour-coded, that can either be worn alone or mixed together to create thousands of customized scents.

The kit includes single-note fragrance oils, each one stored inside a convenient rollerball bottle for you to swipe on as you go. While the oils, ranging from clean and citrus to warm and spicy, are intoxicating on their own, the idea is to mix them together to create a scent (or several) that are unique to you alone.

But anyone who’s not so confident in their perfumer skills, need not worry—you’ll also be provided with recipes for 10 different scents to help get you started. So if you want to create “Morning Musk,” all you have to do is apply two swirls of Forest Patchouli on the skin, and then add five swirls of Clean Musk. Blend and voilà—you’re a master perfumer.

The Blend is available for $150 at sephora.com.

Let’s get ready for a crazy New Year’s Eve with scented sparkles! Yours, Fran