blog, concept store, fragrance, Franziska Josteit, In-Imitable, kit, marketing, memories, perfume, scent, Sissel Tolaas, Smell Memory Kit, Supersense, Vienna
This is not new, but I always wanted to report about it… now I finally find time for it!
The smell scientist Sissel Tolaas has spent seven years collecting 7,000 scents. Now, her work is helping people make memories with the smell memory kit.
How does it work?
From the smell of your mother’s cooking to the perfume worn by your high school sweetheart, smells can instantly transport us to a time and a place. That is the concept behind the smell memory kit, which links important life moments with a scent.
Abstract smells are smells that have NOT YET been connected with any memories so far. The kit enables you to carry these abstract smells with you, perfectly protected in the metal Smell Memory Amulet. Whenever you want to eternally record and memorize a moment, you just break open the Ampule, release the abstract smell molecules and take a deep breath.
This kit has been developped by Supersense, a concept store in Vienna, in collaboration with Sissel Tolaas.
I find the idea behind great! What do you think? Yours, Fran