The world’s most expensive perfume: Morreale’s Le Monde Sur Mesure

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art, bespoke, blog, bottle, Clive Christian, exclusive, fragrance, Franziska Josteit, In-Imitable, Jean Patou, Jean-Pierre Morreale, Joy, L.A., Le Monde Sur Mesure, luxury, marketing, Morreale Paris, perfume, scent

In modern perfumery, the world’s most expensive fragrance had been Joy by Jean Patou for a while: it was formulated with expensive perfume materials and introduced to the brand’s most loyal customers in America at the time of the Great Depression (1930).

Then we heard of Clive Christian’s most expensive perfume, until other ambitious perfume makers joined the vanity competition.

And now, the new French perfume brand Morreale Paris claimed it has created the most expensive fragrance in the world, which is offered at $1.5 million.

The brand belongs to Jean-Pierre Morreale, a descendant of the aristocratic family Morreale (Mont Reale). Now Mr. Morreale lives both in France and Belgium and prefers to keep his identity in discretion.

What is so special about this perfume is that it is a bespoke perfume service offered to people who are ready to pay for their own exclusive perfume with a lifetime supply. Therefore the name “Le Monde Sur Mesure”. The luxurious bottle can also be customized.

One example of a fragrance composition will be introduced at a very exclusive event in L.A. end of November.

I’m always fascinated by those high-end creations! Yours, Fran

Follow your Nose – create your own olfactory playlist!

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bespoke, cartridge, Cyrano, fragrance, Franziska Josteit, In-Imitable, LSN, mood, olfactory, oNotes, perfume, playlist, portable, scent, speaker, Vapor Communications

Cyrano is a portable scent speaker from oNotes that enables users to create and share bespoke olfactory playlists. Cartridges inside the device dispense scents that are designed to alter a user’s mood. An accompanying app enables users to switch between different scents and adjust their intensity.

Cyrano’s curated scent playlists, termed mood medleys, emit a sequence of aromas that each last for several minutes to keep users’ senses engaged. With names such as Get Energy and Get Relaxed, the playlists are designed to accommodate different moods.

The device ships with the Natural Moods cartridge set, which features 12 notes that range from the familiar, such as lavender and peppermint, to the unexpected, such as suntan and Venetian bellini. Users can also create their own mood medleys and share them with other Cyrano users.

We are getting to a point where we can design our air and our mood… it’s surely a new way of communicating! Yours, Fran

Perfumer H – beautiful women power !!!

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bespoke, blog, custom-made, design, fragrance, Franziska Josteit, In-Imitable, interior, Laboratory, London, Lyn Harris, Miller Harris, Paris, perfume, Perfumer H., perfumery, Retrouvius, scent, Seasonal Editions

A scent of a woman

After launching Miller Harris 15 years ago, perfumer Lyn Harris has followed her gorgeous nose to create bespoke fragrances in handblown bottles for a tailor-made sensory experience in London.

“It was nice to start with a clean piece of paper, to think about where and who I am. I needed to be able to stop and think. It’s so easy to get absorbed in the non-stop engine of something” Lyn said.

Surrounded by endless teak, polished brass and smoked glass, after a two-year creative journey Lyn Harris has finally opened the doors of her new project: Perfumer H. On the corner of Crawford Street in Marylebone, Harris’ new laboratory and store has been designed by architectural designers Retrouvius. It’s here that customers will be able to exclusively experience, create and ultimately walk away with Harris’s deliciously British new scents.

Perfumer H. plans to release new collections twice a year. The initial group includes five fragrances: Cologne, Rose, Velvet, Leather and Heliotrope. The Seasonal Editions will be complimented with a portfolio of Laboratory Editions, which customers can buy – even purchasing the formula, should they really fall in love with it. There are also five home fragrance candles. As ever, Harris will also be working with customers to create their own bespoke fragrances (priced from £15,000).

Its great to see that perfume creation does not always have to come from Paris!!! Yours, Fran

 

Mix & Match your own fabric softener scent

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Aroma Mix, Aroma Rich, bespoke, blog, customize, fabric softener, fragrance, Franziska Josteit, In-Imitable, Japan, Lion's, marketing, Mix & Match, perfume, scent, Soflan

Lion’s Soflan fabric softener has a range of 4 scents called Aroma Rich. The variants have girl’s names: Juliette, Marie, Annie & Scarlett

The japanese company wants consumers to be able to mix & match their very own scent by blending their fragrance, using a special 3D printed cup.

The website offers 8 recipes for different moods. Moreover, the site also provides an aroma check, where consumers can click through 3 questions on what type of personality you have, and then proposes one of their Aroma Rich variants.

Interactive website – interesting marketing! And obviously, the consumers have to purchase at least 2 variants in order to customize the scent!

Yours, Fran