Love, Beauty & Planet

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Beauty, blog, concentration, Conscious, consumption, fragrance, Franziska Josteit, hair, In-Imitable, L’Oréal, Love Beauty & Planet, perfume, planet, reduction, scent, sustainability, Unilever, water

Brands are reducing the water content of their products, driven both by sustainability concerns and by consumer demand for more concentrated, effective products.

Love Beauty and Planet started with one goal…

“To make you more beautiful and give a little love to our planet. We want to help make a little difference towards a happier, less wasteful planet, with every shower. Our approach is a holistic one, encompassing the entire product life cycle and beyond. We’ve given careful thought to our ingredients, product packaging, and social partnerships. We call it our passionate journey of #smallactsoflove, and we’re just getting started.”

Unilever has launched a water-smart initiative which aims to develop products across its brands that reduces its water footprint. The brand’s new Love Beauty and Planet collection, launched in 2018 in the United States, incorporates “fast-rinse technology” in hair conditioners so less water will be used.

Also L’Oréal has committed to reduce 60% of water consumption per finished product by 2020, compared to the amounts it used in 2005, and is already making efforts to reduce water consumption in its plants.

Our future will be brighter! Yours, Fran

H&M debuts organic perfume oils

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2017, blog, clothing, Conscious, Conscious Exclusive collection, fragrance, Franziska Josteit, H&M, In-Imitable, marketing, oils, perfume, scent, sustainability

For the first time ever, H&M’s Conscious Exclusive collection includes a set of three organic unisex perfume oils that can be worn individually, or mixed together to create a unique scent.

The oils are a part of the 2017 Conscious Exclusive collection which also includes pieces made from more sustainable materials for women, men and kids.

The organic perfume oils are created around three different scent groups – floral, fresh and woodsy, and are Ecocert approved.

Nice innitiative, but be aware that ecolabel does not mean that the perfumes are all natural… its the opposite in reality! Yours, Fran