Medicalised lives – new tea variants

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blog, flavor, fragrance, Franziska Josteit, Health, In-Imitable, marketing, perfume, prescription, scent, tea, Tea Forte, US, wellness

A new line of wellness teas from premium US tea brand Tea Forte really plays on prescriptions.

The company self calls their line ‘Sipscriptions’ with organic teas to help
nourish and support everyday wellness and good health.

Teas seem also to get more and more sophisticated! Let’s sip together! Yours, Fran

 

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Breathe in cedar wood, breathe out stress

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breathing, cedar, cedar wood, essential oil, experiment, fragrance, Franziska Josteit, Health, In-Imitable, perfume, research, scent, wellness

A study with inhalation of cedar wood shows improvement in mental health & stress responses – Mental illness and stress are becoming more common in the workplace for a number of reasons. The aroma of essential oils has been investigated to improve wellness in a work environment.

The experiment consisted of one room with diffusion of the essential oil and one room without it. The study had participants sit facing a wall and fill out a questionnaire for an understanding of their odor assessment. Participants’ saliva were collected before and four times after they had performed arithmetic work.

The study found inhaling air with volatile compounds of Japanese cedar wood essential oil increased the secretion of dehydroe­piandrosterone sulfate. Therefore, this essential oil is proven to improve the mental health and stress responses of employees.

Fragrance definitely plays a role in brain activity and it influences psychological behavior and body function.

Will cedar wood then be the next trend ingredient for de-stress claims? How could we use this to our advantage? Yours, Fran

 

Psychoactive Perfumes – a new trend!

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Areaumat Perpetua, behavior, blog, fragrance, Franziska Josteit, Health, In-Imitable, marketing, mood, neurocosmetics, perfume, Psychoactive, scent, Valeur Absolue, well-being, wellness

More and more Brands are developing new fragrances that draw on neuroscience to invoke a physical reaction in the wearer, e.g. combat high levels of stress. Consequently, scents can be enriched to offer wellness benefits in addition to the usual aroma.

Swiss perfumer Valeur Absolue has developed a range of high-end fragrances that incorporate aromachology, the study of how smell affects human behaviour, to create a product that not only smells pleasant, but also acts as a scientifically established mood-enhancer.

President and founder Bénédicte Foucart explains that the neurocosmetics range uses Areaumat Perpetua, an odourless ingredient derived from the immortelle flower, to convey a signal to the nervous system, helping to alleviate stress.

Additional benefits are always welcome! Yours, Fran