More and more Brands are developing new fragrances that draw on neuroscience to invoke a physical reaction in the wearer, e.g. combat high levels of stress. Consequently, scents can be enriched to offer wellness benefits in addition to the usual aroma.
Swiss perfumer Valeur Absolue has developed a range of high-end fragrances that incorporate aromachology, the study of how smell affects human behaviour, to create a product that not only smells pleasant, but also acts as a scientifically established mood-enhancer.
President and founder Bénédicte Foucart explains that the neurocosmetics range uses Areaumat Perpetua, an odourless ingredient derived from the immortelle flower, to convey a signal to the nervous system, helping to alleviate stress.
Additional benefits are always welcome! Yours, Fran