Transparency is a new twist to customisation

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Agronauti, Beauty, blog, brand, collaborate, customization, fragrance, Franziska Josteit, In-Imitable, involvement, marketing, OPEN SOURCE, perfume, Personal care, research and development, scent, sharing, transparency, vegan

Agronauti is a new personal care brand that encourages consumers to collaborate & share.

The brand is focusing on vegan products only, and since they are kind of new, they came up with a great idea: why not having people from different expertise areas on board? But how to recruit them? Well this is what they do:

Agronauti is looking for chemists, doctors, pharmacists, students & consumers. You click on CONTRIBUTE on their website, simply register and help them improve/ upgrade their products. “We consider our formulas OPEN SOURCE software, so we used the same tools that developers commonly use for free contributions to software development.

So basically you will become part of their research and development work!

Its a new twist to customization demonstrating full transparency & fostering a sharing culture.

Let’s get involved! Yours, Fran

 

Brooklyn Soap & Co. – Fran’s brand spotting

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blog, Brooklyn Soap & Co., Germany, grooming, In-Imitable, men's line, NYC, organic, perfume, scent, vegan

I lately found out about this hip men’s grooming brand called Brooklyn Soap & Co.

Founded in NYC, the 3 founders produce their entire product range in Germany and chose only great retail stores to sell their products.

The brand is all about grooming products of organic quality. On their website they say “We neither believe in drugstore cosmetics nor in long labels listing never ending chemical gibberish. We cook home-style, with natural and organic ingredients. We are still at a very immature beta phase, nevertheless here are some insights on what madness we have in mind and what we’re all about.”

“Our approach is pretty simple: turning all us regular dudes into dapper gentlemen. It all comes down to a comprehensive and simple line of cosmetic products. That’s why our product development is currently the only child we spoil the most.”

Well, the guys seem to have fun with what they do, that’s for sure! And we love fun guys 😉

 

Indulgence without guilt – nice concept!!!

Tags

Antidote, Award, blog, Chocolate, flavour, fragrance, Great Taste UK, Health, healthy, In-Imitable, indulgence, organic, perfume, scent, vegan

Launched 4 years ago, Antidote is continually showing innovation in the world of dark chocolate. It pioneered the unique formula of 50% raw 50% roasted cacao, thus retaining the potent nutrients of the beans, with the refinement and flavours of roasted bars. All inspired by Greek & Aztec deities, and aiming to deliver ‘Health Through Pleasure’.

All Antidote bars are unique and powerful in their own way, offering taste bud sensations that have even delighted the board of Great Taste UK. Antidote believes its success is a result of its dedication to sourcing only the highest quality ingredients. Antidote is not only Single Origin Cacao, but also Single Estate. It’s organic and vegan.

Antidote’s Gods and Goddesses are currently dancing on and off the shelves of numerous gourmet and health stores around the United States, and shipped internationally through Antidote’s website.

Funky woman – great concept!!! Good for us 😉