Medicalised lives – new tea variants

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blog, flavor, fragrance, Franziska Josteit, Health, In-Imitable, marketing, perfume, prescription, scent, tea, Tea Forte, US, wellness

A new line of wellness teas from premium US tea brand Tea Forte really plays on prescriptions.

The company self calls their line ‘Sipscriptions’ with organic teas to help
nourish and support everyday wellness and good health.

Teas seem also to get more and more sophisticated! Let’s sip together! Yours, Fran

 

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A postcard from Boring, Oregon

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advertising, blog, Boring, burst, Comfort, detergent, experience, fabric, fragrance, Franziska Josteit, In-Imitable, laundry, marketing, Oregon, perfume, scent, scent booster, softener, US, youtube

The laundry brand Comfort presents… their newly introduced scent boosters called “Fragrance Burst”. You can use it on top of the detergent and fabric softener. It is purely made to boost your scent experience of the laundry.

Anything boring can be made exciting!!!! Yours, Fran

The new bitter trend

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aroma, beverage, bitters, Black Label, blog, fragrance, Franziska Josteit, herbal, hops, Hopwater, In-Imitable, Mountain Dew, natural, perfume, scent, Seedlip, soda, UK, US

The war on sugar means the demise of sticky, gourmand fragrances in personal care also home care. New signals that bitter could be edging into popularity include the following examples:

In the US, Mountain Dew has launched a new variant called Black Label, which is “crafted with herbal bitters”.

Seedlip, a new sophisticated non-alcoholic beverage from the UK combines individually distilled barks, spices and citrus peels.

Hopwater from the US is a “refreshing all-natural craft soda with the aroma and pleasing bitterness of hops”.

The slogan of Hopwater “it’s a little bitter, just like us” says it all… Enjoy the week! Yours, Franziska

 

 

Moodboard visualization to pick your scent

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blog, candle, design, fragrance, Franziska Josteit, Haus, Home, In-Imitable, LSN, marketing, moodboard, New York, NYC, perfume, photography, Pinterest, scent, Sully Sullivan, The future laboratory, US, visual

New York – Interior design company Haus has launched a new range of home candles using moodboards to capture the essence of each scent.

Knowing the Pinterest generation, each of the 10 candles of the collection has been explained through a playful, visually inspiring moodboard, photographed by Sully Sullivan.

The Club Haus Candle, for instance, a sandalwood, amber and cardamom creation, is represented by a well-worn collection of boys’ toys, arrows, home-made catapults and old trophies of victories past.

 

In other words, the moodboards were created to help customers identify which scent best suits their personality.

Very different concept to catch new customers. Worthwile to talk about for sure! Yours, Fran