aroma, beverage, bitters, Black Label, blog, fragrance, Franziska Josteit, herbal, hops, Hopwater, In-Imitable, Mountain Dew, natural, perfume, scent, Seedlip, soda, UK, US
The war on sugar means the demise of sticky, gourmand fragrances in personal care also home care. New signals that bitter could be edging into popularity include the following examples:
In the US, Mountain Dew has launched a new variant called Black Label, which is “crafted with herbal bitters”.
Seedlip, a new sophisticated non-alcoholic beverage from the UK combines individually distilled barks, spices and citrus peels.
Hopwater from the US is a “refreshing all-natural craft soda with the aroma and pleasing bitterness of hops”.
The slogan of Hopwater “it’s a little bitter, just like us” says it all… Enjoy the week! Yours, Franziska