Musk has teamed up with US fragrance firm Scent O’Mental to develop the new scent, which is said to contain notes of clove, cinnamon and an innovative new smell known as ‘space’.
“I feel like now is the right time for the world to see a different side to tech innovators. Musk is a sophisticated new scent that embodies the attitude of pioneers – the ones willing to push boundaries and question conventions,” said Musk in a statement.
Interesting character, and with this last-name you almost have to launch a perfume…! Yours, Fran