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In-Imitable Fragrance Passion

~ Crazy innovations in the scent & flavor industry

In-Imitable Fragrance Passion

Tag Archives: photography

Smelling online? How to sell perfume nowadays

21 Tuesday Feb 2017

Posted by Franziska in Inspiration, Media

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blog, design, Eric Korman, fragrance, Franziska Josteit, In-Imitable, marketing, Moab, music, online, perfume, Phlur, photography, scent, selling

 

How to sell a fragrance online? As a brand that’s attempting the impossible — selling scents without having smelled them — Phlur’s method is pretty innovative. Its a new brand where you can see and hear your new favorite fragrance.

Bildergebnis für Phlur fragrance

Shoppers are encouraged to browse each scent’s accompanying photos and music and then choose the scent that speaks to them most.

Bildergebnis für Phlur Moab

In the case of Moab, for example, if you jive with a hot desert aesthetic and the soft, sensual tunes on its Spotify playlist, the Austin-based Phlur thinks you’ll dig its spicy scent.

Bildergebnis für Phlur fragrance

If you want to be sure that Moab is really your favorite one, you can order a small sample too. The package also includes the nice visuals to get you in the right mood at home.

A real reflection of our times I believe! Happy week, Fran

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Moodboard visualization to pick your scent

27 Tuesday Oct 2015

Posted by Franziska in Inspiration, New Launches, Raw Materials

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blog, candle, design, fragrance, Franziska Josteit, Haus, Home, In-Imitable, LSN, marketing, moodboard, New York, NYC, perfume, photography, Pinterest, scent, Sully Sullivan, The future laboratory, US, visual

New York – Interior design company Haus has launched a new range of home candles using moodboards to capture the essence of each scent.

Knowing the Pinterest generation, each of the 10 candles of the collection has been explained through a playful, visually inspiring moodboard, photographed by Sully Sullivan.

The Club Haus Candle, for instance, a sandalwood, amber and cardamom creation, is represented by a well-worn collection of boys’ toys, arrows, home-made catapults and old trophies of victories past.

 

In other words, the moodboards were created to help customers identify which scent best suits their personality.

Very different concept to catch new customers. Worthwile to talk about for sure! Yours, Fran

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