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In-Imitable Fragrance Passion

~ Crazy innovations in the scent & flavor industry

In-Imitable Fragrance Passion

Tag Archives: Personal care

Transparency is a new twist to customisation

18 Saturday Jul 2015

Posted by Franziska in Inspiration, New Launches, Raw Materials

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Tags

Agronauti, Beauty, blog, brand, collaborate, customization, fragrance, Franziska Josteit, In-Imitable, involvement, marketing, OPEN SOURCE, perfume, Personal care, research and development, scent, sharing, transparency, vegan

Agronauti is a new personal care brand that encourages consumers to collaborate & share.

The brand is focusing on vegan products only, and since they are kind of new, they came up with a great idea: why not having people from different expertise areas on board? But how to recruit them? Well this is what they do:

Agronauti is looking for chemists, doctors, pharmacists, students & consumers. You click on CONTRIBUTE on their website, simply register and help them improve/ upgrade their products. “We consider our formulas OPEN SOURCE software, so we used the same tools that developers commonly use for free contributions to software development.

So basically you will become part of their research and development work!

Its a new twist to customization demonstrating full transparency & fostering a sharing culture.

Let’s get involved! Yours, Fran

 

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The customisation trend – DIY

02 Tuesday Jun 2015

Posted by Franziska in Inspiration, New Launches

≈ 3 Comments

Tags

Beauty, blog, DIY, do it yourself, essential oil, fragrance, France, Franziska Josteit, In-Imitable, ingredients, Nature & Découvertes, perfume, Personal care, scent, trend

Personal care brand Nature & Découvertes, France, now sells neutral shower gel/ body lotion/ massage oil bases and essential oils so that consumers can create their own scented products.

Nature

Le blog d’un Pouik

On top, the base is claimed to be biological and therefore perfect for sensitive skin.

Nature 1

Le blog d’un Pouik

So basically you can chose how much scent you actually want, plus we all become perfume mixer at home 😉

Nature 3

Le blog d’un Pouik

Great idea! Yours, Fran

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