blog, candle, design, fragrance, Franziska Josteit, Haus, Home, In-Imitable, LSN, marketing, moodboard, New York, NYC, perfume, photography, Pinterest, scent, Sully Sullivan, The future laboratory, US, visual
New York – Interior design company Haus has launched a new range of home candles using moodboards to capture the essence of each scent.
Knowing the Pinterest generation, each of the 10 candles of the collection has been explained through a playful, visually inspiring moodboard, photographed by Sully Sullivan.
The Club Haus Candle, for instance, a sandalwood, amber and cardamom creation, is represented by a well-worn collection of boys’ toys, arrows, home-made catapults and old trophies of victories past.
In other words, the moodboards were created to help customers identify which scent best suits their personality.
Very different concept to catch new customers. Worthwile to talk about for sure! Yours, Fran