The Cure, the new mood restaurant!

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blog, flavor, food, fragrance, Franziska Josteit, Health, In-Imitable, marketing, mood, Paris, perfume, Restaurant, scent, taste, The Cure

The Cure is a brand-new restaurant in the 9th arrondissement of Paris offering you to eat in accordance with your mood and to correct it if need be. Food can play a major role on your state of mind!

Whether you feel depressed or whacked or if you only feel like boosting your memory, Stéphanie, the place’s owner has a menu for you.

If you feel tired: wheat, chickpea, carrots, onions, zucchinis, peppers, spinach, cashew nuts, hemp seeds, Alfredo sauce served with a chestnut cake. If you feel annoyed: pearled barley, whole wheat, chorizo, garlic, tomatoes and lemon, served with a chocolate, hazelnut and almond cookie.

According to the owner, the effect will not necessarily be immediate, but a week of mood-menu and you will be more serene.

The mood topic is seen everywhere at the moment – good timing to come up with a Restaurant! Yours,  Fran

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Psychoactive Perfumes – a new trend!

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Areaumat Perpetua, behavior, blog, fragrance, Franziska Josteit, Health, In-Imitable, marketing, mood, neurocosmetics, perfume, Psychoactive, scent, Valeur Absolue, well-being, wellness

More and more Brands are developing new fragrances that draw on neuroscience to invoke a physical reaction in the wearer, e.g. combat high levels of stress. Consequently, scents can be enriched to offer wellness benefits in addition to the usual aroma.

Swiss perfumer Valeur Absolue has developed a range of high-end fragrances that incorporate aromachology, the study of how smell affects human behaviour, to create a product that not only smells pleasant, but also acts as a scientifically established mood-enhancer.

President and founder Bénédicte Foucart explains that the neurocosmetics range uses Areaumat Perpetua, an odourless ingredient derived from the immortelle flower, to convey a signal to the nervous system, helping to alleviate stress.

Additional benefits are always welcome! Yours, Fran

 

Follow your Nose – create your own olfactory playlist!

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bespoke, cartridge, Cyrano, fragrance, Franziska Josteit, In-Imitable, LSN, mood, olfactory, oNotes, perfume, playlist, portable, scent, speaker, Vapor Communications

Cyrano is a portable scent speaker from oNotes that enables users to create and share bespoke olfactory playlists. Cartridges inside the device dispense scents that are designed to alter a user’s mood. An accompanying app enables users to switch between different scents and adjust their intensity.

Cyrano’s curated scent playlists, termed mood medleys, emit a sequence of aromas that each last for several minutes to keep users’ senses engaged. With names such as Get Energy and Get Relaxed, the playlists are designed to accommodate different moods.

The device ships with the Natural Moods cartridge set, which features 12 notes that range from the familiar, such as lavender and peppermint, to the unexpected, such as suntan and Venetian bellini. Users can also create their own mood medleys and share them with other Cyrano users.

We are getting to a point where we can design our air and our mood… it’s surely a new way of communicating! Yours, Fran