More Mix & Match marketing stories

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blog, fragrance, Franziska Josteit, In-Imitable, individu­ality, innovation, Kenneth Cole, layering, Mix & Match, perfume, perfumerflavorist, scent

Kenneth Cole has launched Kenneth Cole for Him and Kenneth Cole for Her, a collection of fragrances designed to be layered.

“I believe that everyone is their own brand. Personal style is defining, and this unique selection of fragrances provides yet another opportunity for one to further express their individuality,” said Kenneth Cole, chairman and chief creative officer at Kenneth Cole Productions, Inc.

For Him

Kenneth Cole for Him is a fragrance with a blend of salty, citrusy and amber notes. The fragrance includes top notes of sea salt, white citrus and a mineral accord; middle notes of jasmine and ginger and base notes of modern woods and white amber.

For Her

For the Kenneth Cole for her fragrance, it blends floral, citrus and musk scents. The fragrance includes top notes of pink peonies, lemon and translucent florals; middle notes of jasmine, violet and lily-of-the-valley and base notes of sandalwood, heliotrope and skin musk.

A Personal Twist

In addition to the release of Kenneth Cole for Him and Kenneth Cole for Her, the company has released The Personal­ization Fragrances, a collection of fragrances that can be layered with the other two products.

The fragrances in the line include:

• Serenity. The fragrance is a blend of white pepper, whiskey accords, peach nectar, woods, vanilla and tonka bean. Used with Kenneth Cole for Him, it creates a smooth woody/amber scent, while it enhances notes of peonies, violet and sandalwood when used in Kenneth Cole for Her.
• Energy. The Energy fragrance includes notes of neroli, orange flower, magnolias, jasmine, tuberose absolute. Sandalwood, vetiver and musk. Paired with Kenneth Cole for Him, it adds a sporty twist, emphasizing the white citrus and translucent floral scents. Layered with Kenneth for Her, it enhances the lemon, jasmine and floral scents.
• Intensity. A fragrance blend with notes of cardamom, pink pepper, leather, nutmeg, saffron, tobacco leaf, coffee, woods and tonka beans. Used to warm the ginger, wood and white amber scents in Kenneth Cole for Him, while enhancing the sandalwood, heliotrope and skin musks in Kenneth Cole for Her.

Layering is still a hot topic! Enjoy the rest of your week! Yours, Fran

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Mix & Match your own fabric softener scent

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Aroma Mix, Aroma Rich, bespoke, blog, customize, fabric softener, fragrance, Franziska Josteit, In-Imitable, Japan, Lion's, marketing, Mix & Match, perfume, scent, Soflan

Lion’s Soflan fabric softener has a range of 4 scents called Aroma Rich. The variants have girl’s names: Juliette, Marie, Annie & Scarlett

The japanese company wants consumers to be able to mix & match their very own scent by blending their fragrance, using a special 3D printed cup.

The website offers 8 recipes for different moods. Moreover, the site also provides an aroma check, where consumers can click through 3 questions on what type of personality you have, and then proposes one of their Aroma Rich variants.

Interactive website – interesting marketing! And obviously, the consumers have to purchase at least 2 variants in order to customize the scent!

Yours, Fran