Immersive cocktail experience in London

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art, Berkeley hotel, blog, cocktail, design, experience, experiment, flavor, fragrance, Franziska Josteit, In-Imitable, innovation, London, luxury, marketing, multi-sensory, out of the blue, perfume, perfumer, perfumery, scent, smell, technology, trend

In a secret room hidden in the ever-sophisticated Berkeley hotel in London, there exists an immersive cocktailing experience like no other on the planet…

It’s called “Out of the Blue”, and it’s something like a cross between a very fancy cocktail bar and a very advanced virtual reality project. Rest assured, it’s the first of its kind—and a substantial amount of booze is involved.

To participate, you’ll you’ll visit the website and make a reservation. The room only accommodates four people per hour, so you can imagine it’s a pretty hot ticket…

The room is a 360-degree projection environment, meaning you’ll be surrounded on all sides by screens capable of transporting you to some very nice places. Thankfully, they’ve specifically designed film, combined with molecular scents, to match a totally bespoke set of four taster-sized cocktails.

The whole experience is basically cocktail-induced synesthesia.

Enjoy your sunday! Yours, Fran

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Meet the Snoozeliner

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Andersson-Wood, architect, Beauty, blog, bus, design, experience, fragrance, Franziska Josteit, Health, In-Imitable, innovation, London, luxury, marketing, multi-sensory, perfume, perfumery, relaxation, scent, Simba, sleep, smell, Snoozeliner, technology, travelling, trend

Business opportunities for sleep are wide and far: meet the Snoozeliner, a night bus equipped with designer beds and the latest technology, including olfactory relaxation, to promote optimal rest.

Tired of the hustle and bustle of public transport, which is hardly conducive to catching up on lost hours of sleep? An architectural firm based close to London, has created a vehicle for people leaving the capital after a night of partying that enables them to rest during their journey home: the Snoozeliner is equipped with designer beds and the latest technology to promote optimal rest.

Sound insulation and memory foam mattresses

The result of a collaboration between architectural firm Andersson-Wood and high-tech mattress brand Simba, the Snoozeliner features 14 futuristic looking capsules that can accommodate sleep-deprived travellers. It’s impossible to miss your stop: stewards come to wake travellers when they have reached their destination.

The night bus offers dreamy sleeping conditions: in addition to a memory foam mattress, the capsules are equipped with soundproofing insulation, opaque blinds and a soft light in amber, the most relaxing hue.

Olfactory relaxation

Travellers can even choose from a selection of room scents according to their personal needs that have been selected by aromatherapy specialists: want a heavy restorative sleep, or perhaps you are looking to dispel the first signs of a hangover? In development for the past four months, the Snoozeliner is expected to reach eight roads in the UK, including those leading to London, Leeds, Manchester and Birmingham, from Autumn 2018 onwards.

Watch the video here:

https://www.youtube.com/watch?v=Cxo8ekBsbsg

Fancy innovation!!! Yours, Fran

Somerset House Perfume Exhibition: all about scent

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art, blog, Claire Catterall, exhibition, fragrance, Franziska Josteit, Geza Schoen, In-Imitable, Killian Wells, Lizzie Ostrom, London, Mark Buxton, marketing, Odette Toilette, perfume, scent, Somerset House

Sweat, blood, chlorine and ink. Not a list one would normally associate with fragrance, but a list, nonetheless, that welcomes all those heading to Somerset House’s newest exhibition, Perfume: A Sensory Journey Through Contemporary Scent, opening last week in London.

Arguably the sense we talk and think about the least: smell, has a peculiar place in our lives, with the average person having done little more than consider perfume as a last minute addition to an outfit for years.

For Curator Claire Catterall, and Co-Curator Lizzie Ostrom, AKA Odette Toilette, this newest venture is all about changing the tide. Pinpointing a shift in attitudes, the exhibition aims to stimulate and awaken the senses in a less than ordinary way.  “In the 21^st century perfume is changing,” said Catterall. “We want to smell different. Different from everyone else and different from before. We want to be taken on a journey, to a space in time or a space emotionally.”

This is an initiation into the world for the uninitiated, but rather than showcasing fragrances we’ve all known and loved over the years, 10 rooms champion the scents that break boundaries, the rebels of the industry that are doing things differently.

From Killian Wells to Mark Buxton and Geza Schoen, a cohort of perfumers that look at the industry in a completely different way take exhibit goers on an olfactory journey through experimental scents.

Great event, I wish I could go! Yours, Fran

 

Exploratorium of coffee

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blog, coffee, consumers, experience, flavor, fragrance, Franziska Josteit, In-Imitable, London, marketing, perfume, scent, Starbucks, The New Black

The New Black is the London branch of a high-end coffee chain, where consumers not just pick up coffee, but they learn more about the beans & the process of coffee brewing.

The New Black is a revolutionary coffee experience, where the different flavours and characteristics of worldwide artisan coffees and teas can be celebrated and enjoyed in one place.

This place seems to take the Starbucks experience to a next level! Customer education and therefore involement is the trick to success! Yours, Fran

Perfume interpretations in resin for Sculpting Scent exhibition

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art, Design Festival, Dezeen, fragrance, Franziska Josteit, In-Imitable, Laboratory Perfumes, London, perfume, perfumery, resin, scent, sculpture, Zuza Mengham

London Design Festival 2016: London artist Zuza Mengham has created an exhibition of crystal-shaped resin sculptures as a physical interpretation of Laboratory Perfumes‘ range of scents.

Mengham based each brightly coloured sculpture in the exhibition, titled Sculpting Scent, around the brand’s gender-neutral fragrances.

This includes scents like Atlas, containing notes of pipe tobacco alongside rum, vanilla and hay.

Mengham interpreted the different compositions of the fragrances as contrasting colours, angles and visual effects using resin.

She shows citrus scents as clear yellow, and layers translucent resin over speckled, slate-coloured sections to reflect combinations of notes.

The artist has also created pieces with internal patterns that resemble smoke, bubbles, and ink dropped into water. Transparent and opaque sections are placed alongside one another to create light and colour effects.

To me, those sculptures seem to be the perfect encapsulation of scent! Yours, Fran

 

Fleurs des Rêves – the world’s first colour changing flowers

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art, blog, chameleon, design, experiment, flower, fragrance, Franziska Josteit, innovation, London, marketing, perfume, Perrier-Jouët Champagne, scent, smell, technology, temperature, trends

As cliché as it seems, a bouquet of flowers can still make a great gift, especially if those flowers mysteriously change colors based on certain temperatures…

In collaboration with Perrier-Jouët Champagne, Bompas & Parr created two different chameleon blooms, thermochromatic flowers that magically change to create a more dynamic bouquet than your regular flower shop variety.

Funky idea! This is when nature meets technology. Yours, Fran

…Here comes Benedict Cumberbunny

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actor, Benedict Cumberbatch, blog, celebrity, Chocolate, Chocolatician, Easter, egg, fragrance, Franziska Josteit, In-Imitable, London, perfume, scent, Sherlock Holmes

London chocolatier Chocolatician is hopping right into our hearts this year with their radical new take on the Easter Bunny. Introducing the Cumberbunny: a chocolate Easter Bunny in the likeness of beloved actor Benedict Cumberbatch (Sherlock Holmes) that is driving the Internet wild.

The chocolate rendering is spot on, complete with a bowtie for a gentlemanly Cumberbatchian touch. Available in milk, dark, and white chocolate (the white comes with a 22-karat edible gold bowtie), the tasty luxury treat runs from £50 to £70.

As I clamor to click the Buy button, Chocolatician is reportedly working on more celebrity chocolates—and giving shoppers the ability to customize with their own faces too.

Getting ready for a happy Easter my friends!!! Yours, Fran

Book recommendation – The Perfume Collector

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book, Eva d’Orsey, fragrance, Franziska Josteit, Grace Monroe, Harper Collins, In-Imitable, Kathleen Tessaro, London, New York, Paris, perfume, scent, The Perfume Collector

I got this book as a present and read it with pleasure! Actually, I didnt want to finish it and just put it back in the bookshelve!

The book is a remarkable novel about secrets, desire, memory, passion, and possibility.

Newlywed Grace Monroe doesn’t fit anyone’s expectations of a successful 1950s London socialite, least of all her own. When she receives an unexpected inheritance from a complete stranger, Madame Eva d’Orsey, Grace is drawn to uncover the identity of her mysterious benefactor.

Weaving through the decades, from 1920s New York to Monte Carlo, Paris, and London, the story Grace uncovers is that of an extraordinary women who inspired one of Paris’s greatest perfumers. Immortalized in three evocative perfumes, Eva d’Orsey’s history will transform Grace’s life forever, forcing her to choose between the woman she is expected to be and the person she really is.

The Perfume Collector explores the complex and obsessive love between muse and artist, and the tremendous power of memory and scent.

Kathleen Tessaro – Author

Enjoy reading! Yours, Fran

Distilled experiments – unusual flavors!

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blog, crafted, England, experiment, flavor, fragrance, Franziska Josteit, In-Imitable, London, perfume, scent, Sipsmith

Gin distillery Sipsmith is delivering its most unusual experiments in flavors straight to your door. Like any good distillery, Sipsmith balances production with experimentation, using downtime at the distillery between productions to trial different and often unusual flavor combinations – some delicious and others simply odd.

A sipping service that delivers four differently flavored sipping gins in 90ml sample bottles is availabe. These will be delivered to a subscriber’s home every three months.

Nice english crafted tradition! Yours, Fran

 

 

Smoking alcoholics – literally speaking!

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alcohol, Alcoholic Architecture, blog, Bompas & Parr, cathedral, experience, fragrance, Franziska Josteit, In-Imitable, London, marketing, perfume, scent, smoke, UK

1 Cathedral street, London, next to UK’s earliest gothic cathedral and on the site of an ancient monastery… What else than Alcoholic Architecture could possibly happen here?!?

Bompas & Parr’s Alcoholic Architecture is located in Borough Market, featuring a walk-in cloud of breathable cocktail as part of an installation that explodes drinks to the scale of architecture. In this fully immersive alcohol environment – the cloud is entirely composed of fine spirits and mixer at a ratio of 1:3 and made using powerful humidifiers to super-saturate the air – alcohol enters the bloodstream through primarily the lungs but also the eyeballs.

The drinks list is entirely comprised of spirits and beers created by monks: potations such as Chartreuse, Benedictine, Trappist beer and even the notorious Buckfast – a savage fortified wine. All will be featured in elegantly balanced, refined and luxurious conventionally served drinks that guests can take back into the cloud.

Visits to Alcoholic Architecture are based on timed entries and experiences are limited to a maximum of 50 minutes per group. A session costs between 10-12,50 GBP.

It was about time! The world was waiting for this 😉 Yours, Fran