‘I Am Trash’ is a new perfume made from, well, trash and it’s defying convention.
Etat Libre d’Orange believes perfumers have a role to play in using senses to change mentalities. Here is the ad:
The fragrance, which has notes of mouldy fruit and earthworms, has the English brand name ‘I am Trash’ and was created to put the focus on the waste that luxury often represents.
Enjoy your weekend to the fullest! Yours, Fran