The new bitter trend

Tags

aroma, beverage, bitters, Black Label, blog, fragrance, Franziska Josteit, herbal, hops, Hopwater, In-Imitable, Mountain Dew, natural, perfume, scent, Seedlip, soda, UK, US

The war on sugar means the demise of sticky, gourmand fragrances in personal care also home care. New signals that bitter could be edging into popularity include the following examples:

In the US, Mountain Dew has launched a new variant called Black Label, which is “crafted with herbal bitters”.

Seedlip, a new sophisticated non-alcoholic beverage from the UK combines individually distilled barks, spices and citrus peels.

Hopwater from the US is a “refreshing all-natural craft soda with the aroma and pleasing bitterness of hops”.

The slogan of Hopwater “it’s a little bitter, just like us” says it all… Enjoy the week! Yours, Franziska

 

 

Advertisement

Beer Beauty – guiltless indulgence!!!

Tags

barley, Beauty, beauty care, beer, blog, body lotion, brewery, Carlsberg, conditioner, fragrance, Franziska Josteit, grooming, hops, In-Imitable, male, perfume, scent, shampoo, Silicium, Vitamin-B, yeasts

Carlsberg has created a series of male grooming products made from real Carlsberg beer.

On their website it says: “At Carlsberg, we only use the finest yeasts, hops and barley in our world famous lager beer. And one day we realised that those ingredients are actually packed with Vitamin-B and Silicium, which is good for your hair and skin. So we decided to make our proprietary beer recipe, our proprietary beauty recipe. It’s beauty from beer.”

There are 3 products available: body lotion, shampoo & conditioner

This is the promotional video

Finally men have a beauty line they can relate to!!! Win Win 😉

Have a sunny weekend! Yours, Fran