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In-Imitable Fragrance Passion

~ Crazy innovations in the scent & flavor industry

In-Imitable Fragrance Passion

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The 5 seasons experience by Alessi

06 Sunday May 2018

Posted by Franziska in Media, New Launches, People

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AHHH, Alessi, BRRR, candle, collection, design, Designer, diffuser, Dutch, Five Seasons, fragrance, Franziska Josteit, GRRR, HMM, Home, In-Imitable, Italy, kitchen, Marcel Wanders, Milan Design Week, perfume, perfumer, scent, SHHH

The iconic Italian product brand Alessi just launched their latest Five Seasons home fragrance collection.

  Photo: Erik Schumacher

Alessi has produced everyday designer objects since 1921, and in fact, most of us have a few products from them in our home, most likely in the kitchen. They frequently partner with some of the best designers in the world, and for this collection it was Dutch designer Marcel Wanders.

  Photo: Erik Schumacher

Together, they’ve launched the Five Seasons collection composed of 5 fragrances based on the four seasons, plus a mysterious, sensual and spiritual 5th season – all for the home.

  Photo: Erik Schumacher

At the launch party during the Milan Design Week, they served 5 cocktails designed to ‘match’ each of the fragrances. What a gorgeous idea to imagine how a fragrance would taste and look if translated into a refreshing drink.

The collection has room perfumes, candles, and diffusers, and emphasizes obviously on the unique scents that will fit any décor.

Bildergebnis für alessi the five seasons

The 5 fragrances are named: BRRR, AHHH, HMM, GRRR, SHHH.

Have a look at the beautiful website to get even more inspired! Enjoy your sunny sunday evening guys!!! Yours, Fran

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May Kukula’s Aroma set produces homemade room fragrances

27 Thursday Apr 2017

Posted by Franziska in Flavour, Inspiration, Raw Materials

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Dezeen, DIY, fragrance, Franziska Josteit, Home, In-Imitable, perfume, scent

German design student May Kukula has created a Moroccan-inspired pot and a set of tools that enable users to “cook” their own bespoke scents.


To create smells, a mixture of ingredients is boiled in a porcelain bowl; simmered over a candle flame, the smell evaporates through a hole in the lid and emits a scent for fragrancing a room.


This is how it works:


Beautiful design and great natural approach! Loving it! Yours, Fran

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The museum of feelings in NYC

30 Wednesday Nov 2016

Posted by Franziska in Events, Media

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advertising, airfreshener, art, blog, candles, design, emotions, experiment, fragrance, Franziska Josteit, Glade, Home, In-Imitable, innovation, marketing, NYC, perfume, smell, technology, The Museum of feelings

Welcome to the first museum that reacts to emotions—and turns them into art.

Bildergebnis für Museum of feelings

Is New York feeling exhilarated, calm, optimistic? The Museum’s exterior changes color to reflect the mood of the city by scraping social media and other real-time data.

Ähnliches Foto

Each installation invites emotional interaction. Touch, feel, play, listen, imagine and breathe. You can even step into the first kaleidoscope controlled by emotion.

Bildergebnis für Museum of feelings

“Float through the feeling of calm on a lavender cloud. Use your own biometric data to create a MoodLens—or unique emotional selfie—and match it with a perfect custom fragrance.”

Bildergebnis für Museum of feelings

Sponsored by Glade, the bigggest american airfreshener company, you quickly notice that the museum is ‘merely’ a great marketing campaign.

I hope you could still enjoyed the story! Yours, Fran

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Moodboard visualization to pick your scent

27 Tuesday Oct 2015

Posted by Franziska in Inspiration, New Launches, Raw Materials

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blog, candle, design, fragrance, Franziska Josteit, Haus, Home, In-Imitable, LSN, marketing, moodboard, New York, NYC, perfume, photography, Pinterest, scent, Sully Sullivan, The future laboratory, US, visual

New York – Interior design company Haus has launched a new range of home candles using moodboards to capture the essence of each scent.

Knowing the Pinterest generation, each of the 10 candles of the collection has been explained through a playful, visually inspiring moodboard, photographed by Sully Sullivan.

The Club Haus Candle, for instance, a sandalwood, amber and cardamom creation, is represented by a well-worn collection of boys’ toys, arrows, home-made catapults and old trophies of victories past.

 

In other words, the moodboards were created to help customers identify which scent best suits their personality.

Very different concept to catch new customers. Worthwile to talk about for sure! Yours, Fran

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Hermès to launch home scents

06 Saturday Dec 2014

Posted by Franziska in New Launches

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blog, candles, Céline Ellena, design, fragrance, Fragrantica, Guillaume Bardet, Hermès, Home, In-Imitable, Jean-Claude Ellena, Parfums de la Maison, scent

Perfumer duo Jean-Claude Ellena and his daughter Céline Ellena compose Hermès‘ “Parfums de la Maison” and also wrote the stories and descriptions behind these.

Hermes Maison

In fact, it was Céline’s unique technique of developing scents through the framework of stories that caused her father to select her for the project. From the beginning, Céline focused on making the scents reflective of the home and all of the things that occur within its walls. She wanted to take the emotion of friends and family at home into consideration. Most importantly, she intended to capture the waking dreams we have late at night in bed or the lazy sunday morning moments.

Jean-Claude & Céline

Jean-Claude & Céline

The designer Guillaume Bardet contributed with his wonderful designs.

“An interior perfume,” says Ellena, “is a scent that we listen to, an olfactory whisper that pushes us to escape.” Perhaps “a scent to be heard” is valid after all.

Hermès’ collection of 5 home scents will be available in select boutiques and outlets later this month.

Enjoy your weekend!!! Yours, Franziska

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