advertising, airfreshener, art, blog, candles, design, emotions, experiment, fragrance, Franziska Josteit, Glade, Home, In-Imitable, innovation, marketing, NYC, perfume, smell, technology, The Museum of feelings
Welcome to the first museum that reacts to emotions—and turns them into art.
Is New York feeling exhilarated, calm, optimistic? The Museum’s exterior changes color to reflect the mood of the city by scraping social media and other real-time data.
Each installation invites emotional interaction. Touch, feel, play, listen, imagine and breathe. You can even step into the first kaleidoscope controlled by emotion.
“Float through the feeling of calm on a lavender cloud. Use your own biometric data to create a MoodLens—or unique emotional selfie—and match it with a perfect custom fragrance.”
Sponsored by Glade, the bigggest american airfreshener company, you quickly notice that the museum is ‘merely’ a great marketing campaign.
I hope you could still enjoyed the story! Yours, Fran
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The Club Haus Candle, for instance, a sandalwood, amber and cardamom creation, is represented by a well-worn collection of boys’ toys, arrows, home-made catapults and old trophies of victories past.
In other words, the moodboards were created to help customers identify which scent best suits their personality.
Very different concept to catch new customers. Worthwile to talk about for sure! Yours, Fran
In fact, it was Céline’s unique technique of developing scents through the framework of stories that caused her father to select her for the project. From the beginning, Céline focused on making the scents reflective of the home and all of the things that occur within its walls. She wanted to take the emotion of friends and family at home into consideration. Most importantly, she intended to capture the waking dreams we have late at night in bed or the lazy sunday morning moments.
The designer Guillaume Bardet contributed with his wonderful designs.
“An interior perfume,” says Ellena, “is a scent that we listen to, an olfactory whisper that pushes us to escape.” Perhaps “a scent to be heard” is valid after all.
Hermès’ collection of 5 home scents will be available in select boutiques and outlets later this month.
Enjoy your weekend!!! Yours, Franziska