May Kukula’s Aroma set produces homemade room fragrances

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Dezeen, DIY, fragrance, Franziska Josteit, Home, In-Imitable, perfume, scent

German design student May Kukula has created a Moroccan-inspired pot and a set of tools that enable users to “cook” their own bespoke scents.

To create smells, a mixture of ingredients is boiled in a porcelain bowl; simmered over a candle flame, the smell evaporates through a hole in the lid and emits a scent for fragrancing a room.

This is how it works:

Beautiful design and great natural approach! Loving it! Yours, Fran

The museum of feelings in NYC

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advertising, airfreshener, art, blog, candles, design, emotions, experiment, fragrance, Franziska Josteit, Glade, Home, In-Imitable, innovation, marketing, NYC, perfume, smell, technology, The Museum of feelings

Welcome to the first museum that reacts to emotions—and turns them into art.

Is New York feeling exhilarated, calm, optimistic? The Museum’s exterior changes color to reflect the mood of the city by scraping social media and other real-time data.

Each installation invites emotional interaction. Touch, feel, play, listen, imagine and breathe. You can even step into the first kaleidoscope controlled by emotion.

“Float through the feeling of calm on a lavender cloud. Use your own biometric data to create a MoodLens—or unique emotional selfie—and match it with a perfect custom fragrance.”

Sponsored by Glade, the bigggest american airfreshener company, you quickly notice that the museum is ‘merely’ a great marketing campaign.

I hope you could still enjoyed the story! Yours, Fran

Moodboard visualization to pick your scent

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blog, candle, design, fragrance, Franziska Josteit, Haus, Home, In-Imitable, LSN, marketing, moodboard, New York, NYC, perfume, photography, Pinterest, scent, Sully Sullivan, The future laboratory, US, visual

New York – Interior design company Haus has launched a new range of home candles using moodboards to capture the essence of each scent.

Knowing the Pinterest generation, each of the 10 candles of the collection has been explained through a playful, visually inspiring moodboard, photographed by Sully Sullivan.

The Club Haus Candle, for instance, a sandalwood, amber and cardamom creation, is represented by a well-worn collection of boys’ toys, arrows, home-made catapults and old trophies of victories past.

 

In other words, the moodboards were created to help customers identify which scent best suits their personality.

Very different concept to catch new customers. Worthwile to talk about for sure! Yours, Fran

Hermès to launch home scents

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blog, candles, Céline Ellena, design, fragrance, Fragrantica, Guillaume Bardet, Hermès, Home, In-Imitable, Jean-Claude Ellena, Parfums de la Maison, scent

Perfumer duo Jean-Claude Ellena and his daughter Céline Ellena compose Hermès‘ “Parfums de la Maison” and also wrote the stories and descriptions behind these.

In fact, it was Céline’s unique technique of developing scents through the framework of stories that caused her father to select her for the project. From the beginning, Céline focused on making the scents reflective of the home and all of the things that occur within its walls. She wanted to take the emotion of friends and family at home into consideration. Most importantly, she intended to capture the waking dreams we have late at night in bed or the lazy sunday morning moments.

Jean-Claude & Céline

The designer Guillaume Bardet contributed with his wonderful designs.

“An interior perfume,” says Ellena, “is a scent that we listen to, an olfactory whisper that pushes us to escape.” Perhaps “a scent to be heard” is valid after all.

Hermès’ collection of 5 home scents will be available in select boutiques and outlets later this month.

Enjoy your weekend!!! Yours, Franziska