Personalization – Guerlain’s Parfumeur Boutique

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fragrance, Franziska Josteit, Guerlain, In-Imitable, olfactory profile, parfumeur boutique, Paris, perfume, personalization, rue Saint Honoré, scent, signature

Personalization is the big trend and Guerlain wants to take part as well! Their ‘parfumeur boutique’ already exists in Paris on rue Saint Honoré, but is now to open in more countries.

Tailor-made products: How does it work?

The new area offers 110 Guerlain fragrances and a full immersion into the heart of the brand’s creativity. Basically the accords are classified into four main olfactory families, allowing customers to take advantage of a digital fragrance consultation to identify their personal olfactory profile and, thanks to a powerful algorithm, find their very own “signature fragrance”.

After choosing their fragrance, customers are invited to the personalization atelier, where they can finalize their purchase by selecting every detail to make the fragrance their own – bottle shape and colour, engraved message in any language, plus a choice of ribbons and bows to embellish the bottles. Plus the bottles can be refilled.

Guerlain’s main goal is to offer a unique experience revolving around completely tailor-made products & services.

I’ve lately been to the Paris shop and indeed, its a pretty concept! Yours, Fran

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Guerlain make bathtime fun again with Les Délices de Bain

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blog, brand, fragrance, Franziska Josteit, Guerlain, In-Imitable, Jean-Paul Guerlain, Les Délices de Bain, luxurious, luxury, marketing, perfume, perfumesociety, scent

We all know how well fragrance layering works: the idea of using a matching shower gel, body lotion, etc.

Well, now Guerlain have created a scented Shower Gel and Body Lotion that can be layered with not one, not five, but all of their scents.

Indeed, if you’re a lover of all things Guerlain, that may well not be a coincidence, since all their fragrances have a hint of the same base in them. Call it the Guerlain ‘DNA’, if you will: a signature base (sometimes referred to as the ‘Guerlinade’). Jean-Paul Guerlain was once quoted saying, ‘In the same way that you recognize the origin of a great wine, or the composer of a symphony, you perceive the Guerlain stamp which persists even today’.

So now, with the Les Délices de Bain range, you can layer on that ultra-luxurious, lustrous, signature base perfectly, prepping flawlessly for one of their many classic scents.

Best wishes from sunny Crete! Yours, Fran

About the perfume house Guerlain

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blog, fragrance, From Jicky to Petite Robe Noire, Guerlain, In-Imitable, Osmothèque, perfume, perfumer, scent, Thierry Wasser

On Saturday, April 11th, the perfume conservatory Osmothèque will present in collaboration with Guerlain a new lecture on the history of this venerable French house. Titled “From Jicky to Petite Robe Noire”, the event will cover Guerlain’s masterpieces and legacies.

The lecture will be presented by Guerlain’s Sylvaine Delacourte and Osmothèque’s Patricia de Nicolaï. If you’re close to Versailles, it’s a wonderful opportunity to learn about French perfumery tradition from experts close to the source.

Thierry Wasser (perfumer of the house)

Thierry Wasser is the fifth Guerlain in-house perfumer and the first one who doesn’t come from the Guerlain family.

Here a little recap on the house’ history:

When: April 11th, Saturday at 14h15 (1.5-2 hours duration)
Where: The Osmothèque, 36 rue du Parc de Clagny, 78000 Versailles
Online Tickets: 22€ per person

Enjoy your day off! Yours, Fran