Now available on Apple Store and Google Play, “Active Beauty” is a new educative app launched by Givaudan that aims to help all the players in the cosmetics industry in decoding, understanding and mastering the skin and hair composition while explaining and showing the different interactions of active cosmetic ingredients into the skin or scalp.
The app is the result of the collaboration between cellular biology experts, scientific communication specialists and digital application designers. It aims to offer an immersive beauty experience, a 360° virtual reality inspiring and educative discovery journey. Created in both 2D and 3D, the application shows the intimate structure of the human skin and hair with rich and detailed explanations.
Just another example of the digital innovation that opens new ways of communicating and sharing with customers. Well done!