The absolute Customisation Trend – Twist’d

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blog, consumers, customization, flavor, fragrance, Franziska Josteit, Hornall Anderson, In-Imitable, marketing, perfume, scent, snacks, spices, Twist'd

A UK retail magazine challenged the design industry to develop new snack concepts.

Hornall Anderson’s Twist’d concept has a lid that dispenses flavours onto the snack.

The snacks are without seasoning – until the lid is twisted. Consumers just have to give the lid a little twist to add the range of four quirky flavours, including Sea Salt & Seaweed, BBQ & Honey, Chilli & Chocolate and Cheddar & Stilton.

I guess non-food companies could easily borrow this idea to spice up your product.

Have a nice start of the week! Yours, Fran

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Exploratorium of coffee

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blog, coffee, consumers, experience, flavor, fragrance, Franziska Josteit, In-Imitable, London, marketing, perfume, scent, Starbucks, The New Black

The New Black is the London branch of a high-end coffee chain, where consumers not just pick up coffee, but they learn more about the beans & the process of coffee brewing.

The New Black is a revolutionary coffee experience, where the different flavours and characteristics of worldwide artisan coffees and teas can be celebrated and enjoyed in one place.

This place seems to take the Starbucks experience to a next level! Customer education and therefore involement is the trick to success! Yours, Fran