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In-Imitable Fragrance Passion

~ Crazy innovations in the scent & flavor industry

In-Imitable Fragrance Passion

Tag Archives: consumers

The absolute Customisation Trend – Twist’d

23 Sunday Jul 2017

Posted by Franziska in Flavour, Inspiration, Raw Materials

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blog, consumers, customization, flavor, fragrance, Franziska Josteit, Hornall Anderson, In-Imitable, marketing, perfume, scent, snacks, spices, Twist'd

A UK retail magazine challenged the design industry to develop new snack concepts.

Hornall Anderson’s Twist’d concept has a lid that dispenses flavours onto the snack.

Afbeeldingsresultaat voor twisted snack company

The snacks are without seasoning – until the lid is twisted. Consumers just have to give the lid a little twist to add the range of four quirky flavours, including Sea Salt & Seaweed, BBQ & Honey, Chilli & Chocolate and Cheddar & Stilton.

I guess non-food companies could easily borrow this idea to spice up your product.

Have a nice start of the week! Yours, Fran

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Exploratorium of coffee

15 Wednesday Mar 2017

Posted by Franziska in Flavour, Raw Materials

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blog, coffee, consumers, experience, flavor, fragrance, Franziska Josteit, In-Imitable, London, marketing, perfume, scent, Starbucks, The New Black

The New Black is the London branch of a high-end coffee chain, where consumers not just pick up coffee, but they learn more about the beans & the process of coffee brewing.

Bildergebnis für the new black london

The New Black is a revolutionary coffee experience, where the different flavours and characteristics of worldwide artisan coffees and teas can be celebrated and enjoyed in one place.

Bildergebnis für the new black london

This place seems to take the Starbucks experience to a next level! Customer education and therefore involement is the trick to success! Yours, Fran

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