2017, blog, clothing, Conscious, Conscious Exclusive collection, fragrance, Franziska Josteit, H&M, In-Imitable, marketing, oils, perfume, scent, sustainability
For the first time ever, H&M’s Conscious Exclusive collection includes a set of three organic unisex perfume oils that can be worn individually, or mixed together to create a unique scent.
The oils are a part of the 2017 Conscious Exclusive collection which also includes pieces made from more sustainable materials for women, men and kids.
The organic perfume oils are created around three different scent groups – floral, fresh and woodsy, and are Ecocert approved.
Nice innitiative, but be aware that ecolabel does not mean that the perfumes are all natural… its the opposite in reality! Yours, Fran