beverage, blog, blue, buzz, food technology, fragrance, Franziska Josteit, Gik, In-Imitable, innovation, marketing, Millennials, perfume, scent, Trendera, wine
Red, white, and now blue. The wine industry is getting a huge shake up thanks to six Spainards and their blue wine. Targeting vino-loving Millennials, Gik is a new wine named for its Spanish Basque region.
Made from a secret blend of red and white grapes and dyed using pigments found in grape skin, the beverage is improved through food technology.
Great marketing buzz creation I have to say! Well done!
Well, let’s start the sunny week with a glas of wine 😉 Yours, Fran