When in Paris…

Tags

brand, design, experience, fragrance, Fragrantica, Franziska Josteit, In-Imitable, IUNX, Olivia Giacobetti, Paris, perfume, scent

I was lately in Paris and visited this beautiful perfume shop IUNX. The design and the customer experience caught my eye!

These are luminous testers that diffuse perfume when you come up close. Cool stuff!

Olivia Giacobetti, a very successful women in the world of perfumery, is the nose of the perfume brand.

Its definitely worth to drop by when you are in Paris.

Adr: 13 rue de Tournon, 750016 Paris

Lots of love. Yours, Fran

Advertisement

Guerlain make bathtime fun again with Les Délices de Bain

Tags

blog, brand, fragrance, Franziska Josteit, Guerlain, In-Imitable, Jean-Paul Guerlain, Les Délices de Bain, luxurious, luxury, marketing, perfume, perfumesociety, scent

We all know how well fragrance layering works: the idea of using a matching shower gel, body lotion, etc.

Well, now Guerlain have created a scented Shower Gel and Body Lotion that can be layered with not one, not five, but all of their scents.

Indeed, if you’re a lover of all things Guerlain, that may well not be a coincidence, since all their fragrances have a hint of the same base in them. Call it the Guerlain ‘DNA’, if you will: a signature base (sometimes referred to as the ‘Guerlinade’). Jean-Paul Guerlain was once quoted saying, ‘In the same way that you recognize the origin of a great wine, or the composer of a symphony, you perceive the Guerlain stamp which persists even today’.

So now, with the Les Délices de Bain range, you can layer on that ultra-luxurious, lustrous, signature base perfectly, prepping flawlessly for one of their many classic scents.

Best wishes from sunny Crete! Yours, Fran

Transparency is a new twist to customisation

Tags

Agronauti, Beauty, blog, brand, collaborate, customization, fragrance, Franziska Josteit, In-Imitable, involvement, marketing, OPEN SOURCE, perfume, Personal care, research and development, scent, sharing, transparency, vegan

Agronauti is a new personal care brand that encourages consumers to collaborate & share.

The brand is focusing on vegan products only, and since they are kind of new, they came up with a great idea: why not having people from different expertise areas on board? But how to recruit them? Well this is what they do:

Agronauti is looking for chemists, doctors, pharmacists, students & consumers. You click on CONTRIBUTE on their website, simply register and help them improve/ upgrade their products. “We consider our formulas OPEN SOURCE software, so we used the same tools that developers commonly use for free contributions to software development.

So basically you will become part of their research and development work!

Its a new twist to customization demonstrating full transparency & fostering a sharing culture.

Let’s get involved! Yours, Fran